Brandwave

How popular isPope?

In September 2026, people searched for Pope by name about 160 times in New Zealand, a 40.7% decrease from the previous year. These searches made up 9.1% of all New Zealand garden watering brand searches, placing Pope third out of five brands. When we asked both ChatGPT and Google AI Overviews about garden watering brands, Pope appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Pope is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. GardenaShare of searches 58.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. HozelockShare of searches 18.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. PopeShare of searches 9.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. NylexShare of searches 8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. HolmanShare of searches 6.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top garden watering brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pope was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pope is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardena1st
  2. Hozelock2nd
  3. Pope3rd
  4. Nylex4th
  5. Holman5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hozelock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pope2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nylex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Holman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden watering brands

5 answers

  • Asked ChatGPT

    “Which garden watering brand should I buy in New Zealand?”

    1. 1Gardena
    2. 2Hozelock
    3. 3Pope

  • Asked ChatGPT

    “What are the best garden watering brands in New Zealand?”

    1. 1Gardena
    2. 2Hozelock
    3. 3Holman
    4. 4Nylex

  • Asked ChatGPT

    “What's the best garden watering brand in New Zealand for watering the garden?”

    1. 1Gardena
    2. 2Pope

  • Searched Google, AI Overview

    “irrigation supplies nz”

    1. Searched Google, AI Overview

      “garden hose nz”

      1. 1Gardena
      2. 2Nylex

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which garden watering brands compete with Pope?

    Pope against garden watering brands in New Zealand, by month

    Share of searches by month for Gardena, Hozelock, Pope, Nylex, Holman. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGardenaHozelockPopeNylexHolman
    Oct 202555.7%16.3%11%8.5%8.5%
    Nov 202557.3%14.9%9.8%7.1%10.9%
    Dec 202559.6%13.4%8.7%6.8%11.5%
    Jan 202655.3%17.3%7.5%9.8%10.2%
    Feb 202651.9%19.4%9.4%8.8%10.6%
    Mar 202656.6%15.1%7.8%10.2%10.2%
    Apr 202655.2%18.1%9.5%8.6%8.6%
    May 202659.6%17.4%7.3%6.4%9.2%
    Jun 202658.2%19.8%8.8%7.7%5.5%
    Jul 202651%21%9%11%8%
    Aug 202651.9%20.7%7.4%12.6%7.4%
    Sep 202658.3%18.3%9.1%8%6.3%

    1. 1.Gardena

      58.3%

      Held 1st. 1K estimated branded searches, +45.7% vs prior month. Share +6.4 points.

    2. 2.Hozelock

      18.3%

      Held 2nd. 320 estimated branded searches, +14.3% vs prior month. Share -2.5 points.

    3. 3.Pope

      9.1%

      Moved from 5th to 3rd. 160 estimated branded searches, +60% vs prior month. Share +1.7 points.

    4. 4.Nylex

      8%

      Moved from 3rd to 4th. 140 estimated branded searches, -17.6% vs prior month. Share -4.6 points.

    5. 5.Holman

      6.3%

      Moved from 4th to 5th. 110 estimated branded searches, +10% vs prior month. Share -1.1 points.

    Compare popularity between Pope and its closest rivals

    Every comparison with Pope

    4 comparisons

    How has branded search demand for Pope changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Pope in New Zealand fell from 270 to 160.
    • Across the 12 months ending September 2026, Pope’s share of searches among garden watering brands in New Zealand decreased from 11% to 9.1%.
    • Across the 12 months ending September 2026, Pope’s share of searches among garden watering brands in New Zealand peaked at 11% in October 2025 and was lowest at 7.3% in May 2026.

    How did search popularity change for New Zealand garden watering brands in September 2026?

    5 changes

    1. In September 2026, Pope overtook Nylex and Holman to rank 3rd among garden watering brands in New Zealand, with 9.1% of the searches.

    2. In September 2026, Gardena gained share of searches among garden watering brands in New Zealand, from 51.9% to 58.3%.

    3. In September 2026, Nylex lost share of searches among garden watering brands in New Zealand, from 12.6% to 8%.

    4. In September 2026, Hozelock lost share of searches among garden watering brands in New Zealand, from 20.7% to 18.3%.

    5. In September 2026, Holman lost share of searches among garden watering brands in New Zealand, from 7.4% to 6.3%.

    How are Pope’s branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Pope’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • pope hose
    • pope hose fittings
    • pope hose reel
    • pope irrigation
    • pope sprinkler

    Do you work for Pope? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Pope compete?

    Pope is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Garden watering brands3rd of 59.1%Shown above
    Hose fittings brands4th of 42.6%Show ranking
    Creator with pink hair and a pink jacket

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