Brandwave

How popular isPope?

In September 2026, people searched for Pope by name about 160 times in New Zealand, a 40.7% decrease from the previous year. These searches made up 2.6% of all New Zealand hose fittings brand searches, placing Pope fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about hose fittings brands, Pope appeared in two of the four answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Pope is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. GardenaShare of searches 71.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. HozelockShare of searches 22.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. HolmanShare of searches 3.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. PopeShare of searches 2.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Pope website (opens in a new tab)

Follow Pope and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top hose fittings brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Pope was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Pope is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gardena1st
  2. Hozelock2nd
  3. Holman3rd
  4. Pope4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gardena4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hozelock3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Holman3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pope2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about hose fittings brands

4 answers

  • Asked ChatGPT

    “Which hose fittings brand should I buy in New Zealand?”

    1. 1Gardena
    2. 2Holman

  • Asked ChatGPT

    “What are the best hose fittings brands in New Zealand?”

    1. 1Gardena
    2. 2Hozelock
    3. 3Holman
    4. 4Pope

  • Asked ChatGPT

    “What's the best hose fittings brand in New Zealand for a garden hose?”

    1. 1Gardena
    2. 2Hozelock

  • Searched Google, AI Overview

    “hose fittings nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “garden hose fittings”

    1. 1Gardena
    2. 2Hozelock
    3. 3Holman
    4. 4Pope

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hose fittings brands compete with Pope?

Pope against hose fittings brands in New Zealand, by month

Share of searches by month for Gardena, Hozelock, Holman, Pope. The figures are in the table below the chart.

View monthly share of searches table
MonthGardenaHozelockHolmanPope
Oct 202567.9%23.9%4.6%3.7%
Nov 202571.4%19.9%5.6%3.1%
Dec 202574.3%19.2%4.2%2.4%
Jan 202666.7%22.8%6.1%4.4%
Feb 202665.2%24.6%5.8%4.3%
Mar 202673.3%18.7%5.3%2.7%
Apr 202670.2%19.1%6.4%4.3%
May 202671.9%19.3%5.3%3.5%
Jun 202669.8%20.9%4.7%4.7%
Jul 202665.1%25.6%7%2.3%
Aug 202667.2%24.1%5.2%3.4%
Sep 202671.1%22.4%3.9%2.6%

  1. 1.Gardena

    71.1%

    Held 1st. 540 estimated branded searches, +38.5% vs prior month. Share +3.8 points.

  2. 2.Hozelock

    22.4%

    Held 2nd. 170 estimated branded searches, +21.4% vs prior month. Share -1.8 points.

  3. 3.Holman

    3.9%

    Held 3rd. 30 estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Pope

    2.6%

    Held 4th. 20 estimated branded searches, 0% vs prior month. Share -0.8 points.

Compare popularity between Pope and its closest rivals

Every comparison with Pope

4 comparisons

How has branded search demand for Pope changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pope in New Zealand fell from 270 to 160.
  • Across the 12 months ending September 2026, Pope’s share of searches among hose fittings brands in New Zealand decreased from 3.7% to 2.6%.
  • Across the 12 months ending September 2026, Pope’s share of searches among hose fittings brands in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.3% in July 2026.

How did search popularity change for New Zealand hose fittings brands in September 2026?

4 changes

  1. In September 2026, Gardena gained share of searches among hose fittings brands in New Zealand, from 67.2% to 71.1%.

  2. In September 2026, Hozelock lost share of searches among hose fittings brands in New Zealand, from 24.1% to 22.4%.

  3. In September 2026, Holman lost share of searches among hose fittings brands in New Zealand, from 5.2% to 3.9%.

  4. In September 2026, Pope lost share of searches among hose fittings brands in New Zealand, from 3.4% to 2.6%.

How are Pope’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Pope’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pope hose
  • pope hose fittings
  • pope hose reel
  • pope irrigation
  • pope sprinkler

Do you work for Pope? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Pope compete?

Pope is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden watering brands3rd of 59.1%Show ranking
Hose fittings brands4th of 42.6%Shown above
Creator with pink hair and a pink jacket

Is Pope your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free