How popular isHolman?
In September 2026, people searched for Holman by name about 110 times in New Zealand, a 47.6% decrease from the previous year. These searches made up 3.9% of all New Zealand hose fittings brand searches, placing Holman third out of four brands. When we asked both ChatGPT and Google AI Overviews about hose fittings brands, Holman appeared in three of the four answers and was the third most recommended of the four.
Holman is the third most searched of 4 competitors and the third most recommended in AI answers.
GardenaShare of searches 71.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st- HozelockShare of searches 22.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
HolmanShare of searches 3.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
PopeShare of searches 2.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top hose fittings brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Holman was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Holman is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hose fittings brands
4 answers
Asked ChatGPT
“Which hose fittings brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hose fittings brands in New Zealand?”
Asked ChatGPT
“What's the best hose fittings brand in New Zealand for a garden hose?”
Searched Google, AI Overview
“hose fittings nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“garden hose fittings”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hose fittings brands compete with Holman?
Share of searches by month for Gardena, Hozelock, Holman, Pope. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hozelock | Holman | Pope |
|---|---|---|---|---|
| Oct 2025 | 67.9% | 23.9% | 4.6% | 3.7% |
| Nov 2025 | 71.4% | 19.9% | 5.6% | 3.1% |
| Dec 2025 | 74.3% | 19.2% | 4.2% | 2.4% |
| Jan 2026 | 66.7% | 22.8% | 6.1% | 4.4% |
| Feb 2026 | 65.2% | 24.6% | 5.8% | 4.3% |
| Mar 2026 | 73.3% | 18.7% | 5.3% | 2.7% |
| Apr 2026 | 70.2% | 19.1% | 6.4% | 4.3% |
| May 2026 | 71.9% | 19.3% | 5.3% | 3.5% |
| Jun 2026 | 69.8% | 20.9% | 4.7% | 4.7% |
| Jul 2026 | 65.1% | 25.6% | 7% | 2.3% |
| Aug 2026 | 67.2% | 24.1% | 5.2% | 3.4% |
| Sep 2026 | 71.1% | 22.4% | 3.9% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.1% | 540 | +38.5% | +3.8 points | |
| 2, held 2nd | 22.4% | 170 | +21.4% | -1.8 points | |
| 3, held 3rd | 3.9% | 30 | 0% | -1.2 points | |
| 4, held 4th | 2.6% | 20 | 0% | -0.8 points |
1.
Gardena71.1%
Held 1st. 540 estimated branded searches, +38.5% vs prior month. Share +3.8 points.
2.Hozelock
22.4%
Held 2nd. 170 estimated branded searches, +21.4% vs prior month. Share -1.8 points.
3.
Holman3.9%
Held 3rd. 30 estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Pope2.6%
Held 4th. 20 estimated branded searches, 0% vs prior month. Share -0.8 points.
Compare popularity between Holman and its closest rivals
Every comparison with Holman
4 comparisons
How has branded search demand for Holman changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Holman in New Zealand fell from 210 to 110.
- Across the 12 months ending September 2026, Holman’s share of searches among hose fittings brands in New Zealand decreased from 4.6% to 3.9%.
- Across the 12 months ending September 2026, Holman’s share of searches among hose fittings brands in New Zealand peaked at 7% in July 2026 and was lowest at 3.9% in September 2026.
How did search popularity change for New Zealand hose fittings brands in September 2026?
4 changes
In September 2026, Gardena gained share of searches among hose fittings brands in New Zealand, from 67.2% to 71.1%.
In September 2026, Hozelock lost share of searches among hose fittings brands in New Zealand, from 24.1% to 22.4%.
In September 2026, Holman lost share of searches among hose fittings brands in New Zealand, from 5.2% to 3.9%.
In September 2026, Pope lost share of searches among hose fittings brands in New Zealand, from 3.4% to 2.6%.
How are Holman’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Holman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- holman hose
- holman hose fittings
- holman irrigation
- holman sprinkler
- holman sprinkler timer
Do you work for Holman? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Holman compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Garden watering brands | 5th of 5 | 6.3% | Show ranking |
| Hose fittings brands | 3rd of 4 | 3.9% | Shown above |
Is Holman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.