Gardena vs Holman:Which is more popular?
In September 2026, Gardena had more branded searches than Holman among hose fittings brands in New Zealand. Gardena had about 540 branded searches, while Holman had 30. Gardena made up 71.1% of all hose fittings brand searches we track, and Holman accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about hose fittings brands, Gardena appeared in all four answers and Holman in three. Gardena was mentioned before Holman in every answer.
Who do people search for more?
Gardena, about 18 searches for every 1 for Holman
Who does AI mention more?
Gardena, mentioned in every answer we collected
Who does AI recommend more?
Gardena, named ahead of Holman in every answer
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Top hose fittings brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Gardena appeared in all four answers. Holman was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Gardena was listed before Holman in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hose fittings brands
4 answers
Asked ChatGPT
“Which hose fittings brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hose fittings brands in New Zealand?”
Asked ChatGPT
“What's the best hose fittings brand in New Zealand for a garden hose?”
Searched Google, AI Overview
“hose fittings nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“garden hose fittings”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gardena or Holman more popular in search?
This chart shows how often people search Google for Gardena and Holman by name. Each line represents a brand's share of searches for all four hose fittings brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gardena, Holman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hozelock | Holman | Pope |
|---|---|---|---|---|
| Oct 2025 | 67.9% | 23.9% | 4.6% | 3.7% |
| Nov 2025 | 71.4% | 19.9% | 5.6% | 3.1% |
| Dec 2025 | 74.3% | 19.2% | 4.2% | 2.4% |
| Jan 2026 | 66.7% | 22.8% | 6.1% | 4.4% |
| Feb 2026 | 65.2% | 24.6% | 5.8% | 4.3% |
| Mar 2026 | 73.3% | 18.7% | 5.3% | 2.7% |
| Apr 2026 | 70.2% | 19.1% | 6.4% | 4.3% |
| May 2026 | 71.9% | 19.3% | 5.3% | 3.5% |
| Jun 2026 | 69.8% | 20.9% | 4.7% | 4.7% |
| Jul 2026 | 65.1% | 25.6% | 7% | 2.3% |
| Aug 2026 | 67.2% | 24.1% | 5.2% | 3.4% |
| Sep 2026 | 71.1% | 22.4% | 3.9% | 2.6% |
How has the Gardena and Holman comparison changed over the last 12 months?
3 findings
- Gardena was ahead of Holman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gardena’s share of searches among hose fittings brands in New Zealand moved from 67.9% to 71.1%, and its estimated monthly branded searches moved from 740 to 540.
- Across the 12 months ending September 2026, Holman’s share of searches among hose fittings brands in New Zealand moved from 4.6% to 3.9%, and its estimated monthly branded searches moved from 50 to 30.
How did search popularity change for New Zealand hose fittings brands in September 2026?
2 changes
In September 2026, Gardena gained share of searches among hose fittings brands in New Zealand, from 67.2% to 71.1%.
In September 2026, Holman lost share of searches among hose fittings brands in New Zealand, from 5.2% to 3.9%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Gardena’s and Holman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hose fittings brands
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