Holman vs Hozelock:Which is more popular?
In September 2026, Hozelock had more branded searches than Holman among hose fittings brands in New Zealand. Hozelock had about 170 branded searches, while Holman had 30. Hozelock made up 22.4% of all hose fittings brand searches we track, and Holman accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about hose fittings brands, Holman and Hozelock each appeared in three of the four answers. Hozelock was mentioned before Holman in three out of four answers.
Who do people search for more?
Hozelock, about 6 searches for every 1 for Holman
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Hozelock, named ahead of Holman in 3 of 4 answers
Follow Holman vs Hozelock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hose fittings brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Holman and Hozelock were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Hozelock was listed before Holman in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hose fittings brands
4 answers
Asked ChatGPT
“Which hose fittings brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hose fittings brands in New Zealand?”
Asked ChatGPT
“What's the best hose fittings brand in New Zealand for a garden hose?”
Searched Google, AI Overview
“hose fittings nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“garden hose fittings”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Holman or Hozelock more popular in search?
This chart shows how often people search Google for Holman and Hozelock by name. Each line represents a brand's share of searches for all four hose fittings brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hozelock, Holman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hozelock | Holman | Pope |
|---|---|---|---|---|
| Oct 2025 | 67.9% | 23.9% | 4.6% | 3.7% |
| Nov 2025 | 71.4% | 19.9% | 5.6% | 3.1% |
| Dec 2025 | 74.3% | 19.2% | 4.2% | 2.4% |
| Jan 2026 | 66.7% | 22.8% | 6.1% | 4.4% |
| Feb 2026 | 65.2% | 24.6% | 5.8% | 4.3% |
| Mar 2026 | 73.3% | 18.7% | 5.3% | 2.7% |
| Apr 2026 | 70.2% | 19.1% | 6.4% | 4.3% |
| May 2026 | 71.9% | 19.3% | 5.3% | 3.5% |
| Jun 2026 | 69.8% | 20.9% | 4.7% | 4.7% |
| Jul 2026 | 65.1% | 25.6% | 7% | 2.3% |
| Aug 2026 | 67.2% | 24.1% | 5.2% | 3.4% |
| Sep 2026 | 71.1% | 22.4% | 3.9% | 2.6% |
How has the Holman and Hozelock comparison changed over the last 12 months?
3 findings
- Hozelock was ahead of Holman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Holman’s share of searches among hose fittings brands in New Zealand moved from 4.6% to 3.9%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 12 months ending September 2026, Hozelock’s share of searches among hose fittings brands in New Zealand moved from 23.9% to 22.4%, and its estimated monthly branded searches moved from 260 to 170.
How did search popularity change for New Zealand hose fittings brands in September 2026?
2 changes
In September 2026, Hozelock lost share of searches among hose fittings brands in New Zealand, from 24.1% to 22.4%.
In September 2026, Holman lost share of searches among hose fittings brands in New Zealand, from 5.2% to 3.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Holman’s and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hose fittings brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.