Brandwave

How popular isHozelock in search?

In August 2026, there were an estimated 440 branded searches for Hozelock in New Zealand which is down 34.3% over the last 11 months. Hozelock holds 29.9% estimated Share of Search among New Zealand garden watering brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Gardena56.5%
  2. Hozelock29.9%
  3. Holman6.8%
  4. Pope6.8%
Hozelock website (opens in a new tab)

Follow Hozelock and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which garden watering brands compete with Hozelock?

Hozelock against garden watering brands in New Zealand, by month

Share of Search by month for Gardena, Hozelock, Holman, Pope. The figures are in the table below the chart.

View monthly share of search table
MonthGardenaHozelockHolmanPope
Oct 202558.2%24.4%7.6%9.8%
Nov 202555.9%26.6%9.2%8.3%
Dec 202557.9%24.5%10.1%7.6%
Jan 202655.4%28.9%9.1%6.7%
Feb 202651.9%31%9.1%8%
Mar 202658.5%25.1%9.3%7.1%
Apr 202655.7%28.7%7.4%8.2%
May 202658.5%27.7%7.7%6.2%
Jun 202658.7%28.8%4.8%7.7%
Jul 202654.1%30.3%7.3%8.3%
Aug 202656.5%29.9%6.8%6.8%
Sep 2026————

  1. 1.Gardena

    56.5%

    held 1st · 830 estimated branded searches · +40.7% vs prior month · +2.3 points

  2. 2.Hozelock

    29.9%

    held 2nd · 440 estimated branded searches · +33.3% vs prior month · -0.3 points

  3. 3.Holman

    6.8%

    moved from 4th to 3rd · 100 estimated branded searches · +25% vs prior month · -0.5 points

  4. 4.Pope

    6.8%

    moved from 3rd to 4th · 100 estimated branded searches · +11.1% vs prior month · -1.5 points

Compare search popularity between Hozelock and its closest rivals

How has branded search demand for Hozelock changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hozelock in New Zealand fell from 670 to 440.
  • Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among garden watering brands in New Zealand increased from 24.4% to 29.9%.
  • Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among garden watering brands in New Zealand peaked at 31% in February 2026 and was lowest at 24.4% in October 2025.

How did search popularity change for New Zealand garden watering brands in August 2026?

  1. In August 2026, Gardena gained estimated Share of Search among garden watering brands in New Zealand, from 54.1% to 56.5%.

  2. In August 2026, Pope lost estimated Share of Search among garden watering brands in New Zealand, from 8.3% to 6.8%.

  3. In August 2026, Holman lost estimated Share of Search among garden watering brands in New Zealand, from 7.3% to 6.8%.

  4. Estimated monthly branded searches for Hozelock in New Zealand fell 34.3% over 11 measured months, from 670 to 440 in August 2026.

How is Hozelock measured?

Brandwave collects information about searches that people make online using Hozelock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • hozelock
  • hozelock hose
  • hozelock hose fittings
  • hozelock hose reel
  • hozelock hose retractable
  • hozelock irrigation
  • hozelock near me
  • hozelock nz
  • hozelock sprinkler

Do you work for Hozelock? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hozelock your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record