Gardena vs Hozelock:Which is more popular by branded search in New Zealand?

Name: Gardena vs Hozelock: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Gardena had more branded searches than Hozelock among garden watering brands in New Zealand. Gardena was estimated to have 830 branded searches compared to Hozelock’s 440, and held a 56.5% Share of Search versus Hozelock’s 29.9%.

Share of Search among garden watering brands in New Zealand in August 2026Which is more popular in search, Gardena or Hozelock?

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Which is more popular in search, Gardena or Hozelock?

Compare the hose, sprinkler and irrigation brands New Zealand gardeners water with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gardena and Hozelock among garden watering brands in New Zealand, by month

Month	Gardena	Hozelock	Holman	Pope
Oct 2025	58.2%	24.4%	7.6%	9.8%
Nov 2025	55.9%	26.6%	9.2%	8.3%
Dec 2025	57.9%	24.5%	10.1%	7.6%
Jan 2026	55.4%	28.9%	9.1%	6.7%
Feb 2026	51.9%	31%	9.1%	8%
Mar 2026	58.5%	25.1%	9.3%	7.1%
Apr 2026	55.7%	28.7%	7.4%	8.2%
May 2026	58.5%	27.7%	7.7%	6.2%
Jun 2026	58.7%	28.8%	4.8%	7.7%
Jul 2026	54.1%	30.3%	7.3%	8.3%
Aug 2026	56.5%	29.9%	6.8%	6.8%
Sep 2026	—	—	—	—

How has the Gardena and Hozelock comparison changed over the last 12 months?

3 findings

Gardena was ahead of Hozelock in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Gardena’s estimated Share of Search among garden watering brands in New Zealand moved from 58.2% to 56.5%, and its estimated monthly branded searches moved from 1.6K to 830.
Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among garden watering brands in New Zealand moved from 24.4% to 29.9%, and its estimated monthly branded searches moved from 670 to 440.

How did search popularity change for New Zealand garden watering brands in August 2026?

2 changes

In August 2026, Gardena gained estimated Share of Search among garden watering brands in New Zealand, from 54.1% to 56.5%.
Estimated monthly branded searches for Hozelock in New Zealand fell 34.3% over 11 measured months, from 670 to 440 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Gardena’s and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.