Hozelock vs Pope:Which is more popular by branded search in New Zealand?
In August 2026, Hozelock had more branded searches than Pope among garden watering brands in New Zealand. Hozelock was estimated to have 440 branded searches compared to Pope’s 100, and held a 29.9% Share of Search versus Pope’s 6.8%.
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Which is more popular in search, Hozelock or Pope?
Compare the hose, sprinkler and irrigation brands New Zealand gardeners water with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hozelock, Pope. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Hozelock | Holman | Pope |
|---|---|---|---|---|
| Oct 2025 | 58.2% | 24.4% | 7.6% | 9.8% |
| Nov 2025 | 55.9% | 26.6% | 9.2% | 8.3% |
| Dec 2025 | 57.9% | 24.5% | 10.1% | 7.6% |
| Jan 2026 | 55.4% | 28.9% | 9.1% | 6.7% |
| Feb 2026 | 51.9% | 31% | 9.1% | 8% |
| Mar 2026 | 58.5% | 25.1% | 9.3% | 7.1% |
| Apr 2026 | 55.7% | 28.7% | 7.4% | 8.2% |
| May 2026 | 58.5% | 27.7% | 7.7% | 6.2% |
| Jun 2026 | 58.7% | 28.8% | 4.8% | 7.7% |
| Jul 2026 | 54.1% | 30.3% | 7.3% | 8.3% |
| Aug 2026 | 56.5% | 29.9% | 6.8% | 6.8% |
| Sep 2026 | — | — | — | — |
How has the Hozelock and Pope comparison changed over the last 12 months?
3 findings
- Hozelock was ahead of Pope in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hozelock’s estimated Share of Search among garden watering brands in New Zealand moved from 24.4% to 29.9%, and its estimated monthly branded searches moved from 670 to 440.
- Across the 11 months ending August 2026, Pope’s estimated Share of Search among garden watering brands in New Zealand moved from 9.8% to 6.8%, and its estimated monthly branded searches moved from 270 to 100.
How did search popularity change for New Zealand garden watering brands in August 2026?
2 changes
In August 2026, Pope lost estimated Share of Search among garden watering brands in New Zealand, from 8.3% to 6.8%.
Estimated monthly branded searches for Hozelock in New Zealand fell 34.3% over 11 measured months, from 670 to 440 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hozelock’s and Pope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.