How popular isHozelock?
In September 2026, people searched for Hozelock by name about 320 times in New Zealand, a 20% decrease from the previous year. These searches made up 22.4% of all New Zealand hose fittings brand searches, placing Hozelock second out of four brands. When we asked both ChatGPT and Google AI Overviews about hose fittings brands, Hozelock appeared in three of the four answers and was the second most recommended of the four.
Hozelock is the second most searched of 4 competitors and the second most recommended in AI answers.
GardenaShare of searches 71.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st- HozelockShare of searches 22.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
HolmanShare of searches 3.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
PopeShare of searches 2.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top hose fittings brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hozelock was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Hozelock is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hose fittings brands
4 answers
Asked ChatGPT
“Which hose fittings brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hose fittings brands in New Zealand?”
Asked ChatGPT
“What's the best hose fittings brand in New Zealand for a garden hose?”
Searched Google, AI Overview
“hose fittings nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“garden hose fittings”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hose fittings brands compete with Hozelock?
Share of searches by month for Gardena, Hozelock, Holman, Pope. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hozelock | Holman | Pope |
|---|---|---|---|---|
| Oct 2025 | 67.9% | 23.9% | 4.6% | 3.7% |
| Nov 2025 | 71.4% | 19.9% | 5.6% | 3.1% |
| Dec 2025 | 74.3% | 19.2% | 4.2% | 2.4% |
| Jan 2026 | 66.7% | 22.8% | 6.1% | 4.4% |
| Feb 2026 | 65.2% | 24.6% | 5.8% | 4.3% |
| Mar 2026 | 73.3% | 18.7% | 5.3% | 2.7% |
| Apr 2026 | 70.2% | 19.1% | 6.4% | 4.3% |
| May 2026 | 71.9% | 19.3% | 5.3% | 3.5% |
| Jun 2026 | 69.8% | 20.9% | 4.7% | 4.7% |
| Jul 2026 | 65.1% | 25.6% | 7% | 2.3% |
| Aug 2026 | 67.2% | 24.1% | 5.2% | 3.4% |
| Sep 2026 | 71.1% | 22.4% | 3.9% | 2.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.1% | 540 | +38.5% | +3.8 points | |
| 2, held 2nd | 22.4% | 170 | +21.4% | -1.8 points | |
| 3, held 3rd | 3.9% | 30 | 0% | -1.2 points | |
| 4, held 4th | 2.6% | 20 | 0% | -0.8 points |
1.
Gardena71.1%
Held 1st. 540 estimated branded searches, +38.5% vs prior month. Share +3.8 points.
2.Hozelock
22.4%
Held 2nd. 170 estimated branded searches, +21.4% vs prior month. Share -1.8 points.
3.
Holman3.9%
Held 3rd. 30 estimated branded searches, 0% vs prior month. Share -1.2 points.
4.
Pope2.6%
Held 4th. 20 estimated branded searches, 0% vs prior month. Share -0.8 points.
Compare popularity between Hozelock and its closest rivals
Every comparison with Hozelock
5 comparisons
How has branded search demand for Hozelock changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hozelock in New Zealand fell from 400 to 320.
- Across the 12 months ending September 2026, Hozelock’s share of searches among hose fittings brands in New Zealand decreased from 23.9% to 22.4%.
- Across the 12 months ending September 2026, Hozelock’s share of searches among hose fittings brands in New Zealand peaked at 25.6% in July 2026 and was lowest at 18.7% in March 2026.
How did search popularity change for New Zealand hose fittings brands in September 2026?
4 changes
In September 2026, Gardena gained share of searches among hose fittings brands in New Zealand, from 67.2% to 71.1%.
In September 2026, Hozelock lost share of searches among hose fittings brands in New Zealand, from 24.1% to 22.4%.
In September 2026, Holman lost share of searches among hose fittings brands in New Zealand, from 5.2% to 3.9%.
In September 2026, Pope lost share of searches among hose fittings brands in New Zealand, from 3.4% to 2.6%.
How are Hozelock’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Hozelock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hozelock
- hozelock hose
- hozelock hose fittings
- hozelock hose retractable
- hozelock irrigation
- hozelock sprinkler
Do you work for Hozelock? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Hozelock compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Garden watering brands | 2nd of 5 | 18.3% | Show ranking |
| Hose fittings brands | 2nd of 4 | 22.4% | Shown above |
| Soaker hose brands | 2nd of 3 | 22.4% | Show ranking |
Is Hozelock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.