Holman vs Nylex:Which is more popular?
In September 2026, Nylex had more branded searches than Holman among garden watering brands in New Zealand. Nylex had about 140 branded searches, while Holman had 110. Nylex made up 8% of all garden watering brand searches we track, and Holman accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about garden watering brands, Nylex appeared in two of the five answers and Holman in one. Holman and Nylex were each mentioned first in one of the two answers that named either.
Who do people search for more?
Nylex, about 27% more searches than Holman
Who does AI mention more?
Nylex, mentioned in 2 of 5 answers, Holman in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top garden watering brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nylex was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Holman was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Holman and Nylex were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gardena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hozelock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pope2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Nylex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Holman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garden watering brands
5 answers
Asked ChatGPT
“Which garden watering brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best garden watering brands in New Zealand?”
Asked ChatGPT
“What's the best garden watering brand in New Zealand for watering the garden?”
Searched Google, AI Overview
“irrigation supplies nz”
Searched Google, AI Overview
“garden hose nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Holman or Nylex more popular in search?
This chart shows how often people search Google for Holman and Nylex by name. Each line represents a brand's share of searches for all five garden watering brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nylex, Holman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hozelock | Pope | Nylex | Holman |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 16.3% | 11% | 8.5% | 8.5% |
| Nov 2025 | 57.3% | 14.9% | 9.8% | 7.1% | 10.9% |
| Dec 2025 | 59.6% | 13.4% | 8.7% | 6.8% | 11.5% |
| Jan 2026 | 55.3% | 17.3% | 7.5% | 9.8% | 10.2% |
| Feb 2026 | 51.9% | 19.4% | 9.4% | 8.8% | 10.6% |
| Mar 2026 | 56.6% | 15.1% | 7.8% | 10.2% | 10.2% |
| Apr 2026 | 55.2% | 18.1% | 9.5% | 8.6% | 8.6% |
| May 2026 | 59.6% | 17.4% | 7.3% | 6.4% | 9.2% |
| Jun 2026 | 58.2% | 19.8% | 8.8% | 7.7% | 5.5% |
| Jul 2026 | 51% | 21% | 9% | 11% | 8% |
| Aug 2026 | 51.9% | 20.7% | 7.4% | 12.6% | 7.4% |
| Sep 2026 | 58.3% | 18.3% | 9.1% | 8% | 6.3% |
How has the Holman and Nylex comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Nylex took it in June 2026.
- Across the 12 months ending September 2026, Holman’s share of searches among garden watering brands in New Zealand moved from 8.5% to 6.3%, and its estimated monthly branded searches moved from 210 to 110.
- Across the 12 months ending September 2026, Nylex’s share of searches among garden watering brands in New Zealand moved from 8.5% to 8%, and its estimated monthly branded searches moved from 210 to 140.
How did search popularity change for New Zealand garden watering brands in September 2026?
3 changes
In September 2026, Pope overtook Nylex and Holman to rank 3rd among garden watering brands in New Zealand, with 9.1% of the searches.
In September 2026, Nylex lost share of searches among garden watering brands in New Zealand, from 12.6% to 8%.
In September 2026, Holman lost share of searches among garden watering brands in New Zealand, from 7.4% to 6.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Holman’s and Nylex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among garden watering brands
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