Gardena vs Hozelock:Which is more popular?

Name: Gardena vs Hozelock: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Gardena had more branded searches than Hozelock among garden watering brands in New Zealand. Gardena had about 1,020 branded searches, while Hozelock had 320. Gardena made up 58.3% of all garden watering brand searches we track, and Hozelock accounted for 18.3%. When we asked ChatGPT and Google AI Overviews about garden watering brands, Gardena appeared in four of the five answers and Hozelock in two. Gardena was mentioned before Hozelock in every answer.

Among garden watering brands in New Zealand in September 2026

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Top garden watering brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gardena was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hozelock was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gardena was listed before Hozelock in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Gardena	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Hozelock	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Pope	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Nylex	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Holman	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5

Gardena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hozelock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pope2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nylex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Holman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about garden watering brands

5 answers

Asked ChatGPT
“Which garden watering brand should I buy in New Zealand?”
1. 1Gardena
2. 2Hozelock
3. 3Pope
Asked ChatGPT
“What are the best garden watering brands in New Zealand?”
1. 1Gardena
2. 2Hozelock
3. 3Holman
4. 4Nylex
Asked ChatGPT
“What's the best garden watering brand in New Zealand for watering the garden?”
1. 1Gardena
2. 2Pope
Searched Google, AI Overview
“irrigation supplies nz”
Searched Google, AI Overview
“garden hose nz”
1. 1Gardena
2. 2Nylex

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gardena or Hozelock more popular in search?

This chart shows how often people search Google for Gardena and Hozelock by name. Each line represents a brand's share of searches for all five garden watering brands we track, month by month, from searches in New Zealand.

Gardena and Hozelock among garden watering brands in New Zealand, by month

Month	Gardena	Hozelock	Pope	Nylex	Holman
Oct 2025	55.7%	16.3%	11%	8.5%	8.5%
Nov 2025	57.3%	14.9%	9.8%	7.1%	10.9%
Dec 2025	59.6%	13.4%	8.7%	6.8%	11.5%
Jan 2026	55.3%	17.3%	7.5%	9.8%	10.2%
Feb 2026	51.9%	19.4%	9.4%	8.8%	10.6%
Mar 2026	56.6%	15.1%	7.8%	10.2%	10.2%
Apr 2026	55.2%	18.1%	9.5%	8.6%	8.6%
May 2026	59.6%	17.4%	7.3%	6.4%	9.2%
Jun 2026	58.2%	19.8%	8.8%	7.7%	5.5%
Jul 2026	51%	21%	9%	11%	8%
Aug 2026	51.9%	20.7%	7.4%	12.6%	7.4%
Sep 2026	58.3%	18.3%	9.1%	8%	6.3%

How has the Gardena and Hozelock comparison changed over the last 12 months?

3 findings

Gardena was ahead of Hozelock in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Gardena’s share of searches among garden watering brands in New Zealand moved from 55.7% to 58.3%, and its estimated monthly branded searches moved from 1.4K to 1K.
Across the 12 months ending September 2026, Hozelock’s share of searches among garden watering brands in New Zealand moved from 16.3% to 18.3%, and its estimated monthly branded searches moved from 400 to 320.

How did search popularity change for New Zealand garden watering brands in September 2026?

2 changes

In September 2026, Gardena gained share of searches among garden watering brands in New Zealand, from 51.9% to 58.3%.
In September 2026, Hozelock lost share of searches among garden watering brands in New Zealand, from 20.7% to 18.3%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Gardena’s and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.