Holman vs Hozelock:Which is more popular?
In September 2026, Hozelock had more branded searches than Holman among garden watering brands in New Zealand. Hozelock had about 320 branded searches, while Holman had 110. Hozelock made up 18.3% of all garden watering brand searches we track, and Holman accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about garden watering brands, Hozelock appeared in two of the five answers and Holman in one. Hozelock was mentioned before Holman in every answer that named either.
Who do people search for more?
Hozelock, about 3 searches for every 1 for Holman
Who does AI mention more?
Hozelock, mentioned in 2 of 5 answers, Holman in 1
Who does AI recommend more?
Hozelock, named ahead of Holman in 2 of 2 answers
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Top garden watering brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hozelock was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Holman was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hozelock was listed before Holman in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Gardena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Hozelock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pope2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nylex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Holman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garden watering brands
5 answers
Asked ChatGPT
“Which garden watering brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best garden watering brands in New Zealand?”
Asked ChatGPT
“What's the best garden watering brand in New Zealand for watering the garden?”
Searched Google, AI Overview
“irrigation supplies nz”
Searched Google, AI Overview
“garden hose nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Holman or Hozelock more popular in search?
This chart shows how often people search Google for Holman and Hozelock by name. Each line represents a brand's share of searches for all five garden watering brands we track, month by month, from searches in New Zealand.
Share of searches by month for Hozelock, Holman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hozelock | Pope | Nylex | Holman |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 16.3% | 11% | 8.5% | 8.5% |
| Nov 2025 | 57.3% | 14.9% | 9.8% | 7.1% | 10.9% |
| Dec 2025 | 59.6% | 13.4% | 8.7% | 6.8% | 11.5% |
| Jan 2026 | 55.3% | 17.3% | 7.5% | 9.8% | 10.2% |
| Feb 2026 | 51.9% | 19.4% | 9.4% | 8.8% | 10.6% |
| Mar 2026 | 56.6% | 15.1% | 7.8% | 10.2% | 10.2% |
| Apr 2026 | 55.2% | 18.1% | 9.5% | 8.6% | 8.6% |
| May 2026 | 59.6% | 17.4% | 7.3% | 6.4% | 9.2% |
| Jun 2026 | 58.2% | 19.8% | 8.8% | 7.7% | 5.5% |
| Jul 2026 | 51% | 21% | 9% | 11% | 8% |
| Aug 2026 | 51.9% | 20.7% | 7.4% | 12.6% | 7.4% |
| Sep 2026 | 58.3% | 18.3% | 9.1% | 8% | 6.3% |
How has the Holman and Hozelock comparison changed over the last 12 months?
3 findings
- Hozelock was ahead of Holman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Holman’s share of searches among garden watering brands in New Zealand moved from 8.5% to 6.3%, and its estimated monthly branded searches moved from 210 to 110.
- Across the 12 months ending September 2026, Hozelock’s share of searches among garden watering brands in New Zealand moved from 16.3% to 18.3%, and its estimated monthly branded searches moved from 400 to 320.
How did search popularity change for New Zealand garden watering brands in September 2026?
3 changes
In September 2026, Pope overtook Nylex and Holman to rank 3rd among garden watering brands in New Zealand, with 9.1% of the searches.
In September 2026, Hozelock lost share of searches among garden watering brands in New Zealand, from 20.7% to 18.3%.
In September 2026, Holman lost share of searches among garden watering brands in New Zealand, from 7.4% to 6.3%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Holman’s and Hozelock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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