Gardena vs Holman:Which is more popular?
In September 2026, Gardena had more branded searches than Holman among garden watering brands in New Zealand. Gardena had about 1,020 branded searches, while Holman had 110. Gardena made up 58.3% of all garden watering brand searches we track, and Holman accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about garden watering brands, Gardena appeared in four of the five answers and Holman in one. Gardena was mentioned before Holman in every answer.
Who do people search for more?
Gardena, about 9 searches for every 1 for Holman
Who does AI mention more?
Gardena, mentioned in 4 of 5 answers, Holman in 1
Who does AI recommend more?
Gardena, named ahead of Holman in every answer
Follow Gardena vs Holman and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top garden watering brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gardena was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Holman was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gardena was listed before Holman in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Gardena4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hozelock2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pope2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nylex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Holman1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about garden watering brands
5 answers
Asked ChatGPT
“Which garden watering brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best garden watering brands in New Zealand?”
Asked ChatGPT
“What's the best garden watering brand in New Zealand for watering the garden?”
Searched Google, AI Overview
“irrigation supplies nz”
Searched Google, AI Overview
“garden hose nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Gardena or Holman more popular in search?
This chart shows how often people search Google for Gardena and Holman by name. Each line represents a brand's share of searches for all five garden watering brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gardena, Holman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gardena | Hozelock | Pope | Nylex | Holman |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 16.3% | 11% | 8.5% | 8.5% |
| Nov 2025 | 57.3% | 14.9% | 9.8% | 7.1% | 10.9% |
| Dec 2025 | 59.6% | 13.4% | 8.7% | 6.8% | 11.5% |
| Jan 2026 | 55.3% | 17.3% | 7.5% | 9.8% | 10.2% |
| Feb 2026 | 51.9% | 19.4% | 9.4% | 8.8% | 10.6% |
| Mar 2026 | 56.6% | 15.1% | 7.8% | 10.2% | 10.2% |
| Apr 2026 | 55.2% | 18.1% | 9.5% | 8.6% | 8.6% |
| May 2026 | 59.6% | 17.4% | 7.3% | 6.4% | 9.2% |
| Jun 2026 | 58.2% | 19.8% | 8.8% | 7.7% | 5.5% |
| Jul 2026 | 51% | 21% | 9% | 11% | 8% |
| Aug 2026 | 51.9% | 20.7% | 7.4% | 12.6% | 7.4% |
| Sep 2026 | 58.3% | 18.3% | 9.1% | 8% | 6.3% |
How has the Gardena and Holman comparison changed over the last 12 months?
3 findings
- Gardena was ahead of Holman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gardena’s share of searches among garden watering brands in New Zealand moved from 55.7% to 58.3%, and its estimated monthly branded searches moved from 1.4K to 1K.
- Across the 12 months ending September 2026, Holman’s share of searches among garden watering brands in New Zealand moved from 8.5% to 6.3%, and its estimated monthly branded searches moved from 210 to 110.
How did search popularity change for New Zealand garden watering brands in September 2026?
3 changes
In September 2026, Pope overtook Nylex and Holman to rank 3rd among garden watering brands in New Zealand, with 9.1% of the searches.
In September 2026, Gardena gained share of searches among garden watering brands in New Zealand, from 51.9% to 58.3%.
In September 2026, Holman lost share of searches among garden watering brands in New Zealand, from 7.4% to 6.3%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Gardena’s and Holman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gardena
11 branded search terms
- gardena
- gardena hose
- gardena hose fittings
- gardena irrigation
- gardena oscillating sprinkler
- gardena sprayer
- gardena sprinkler
- gardena timer
- gardena water distributor
- gardena water timer
- gardena weed puller
Holman
5 branded search terms
- holman hose
- holman hose fittings
- holman irrigation
- holman sprinkler
- holman sprinkler timer
Other head-to-heads among garden watering brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.