Brandwave

Gardena vs Segway Navimow:Which is more popular?

In September 2026, Segway Navimow had more branded searches than Gardena among robotic lawn mower brands in New Zealand. Segway Navimow had about 600 branded searches, while Gardena had 440. Segway Navimow made up 3.7% of all robotic lawn mower brand searches we track, and Gardena accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about robotic lawn mower brands, Segway Navimow appeared in all five answers and Gardena in one. Segway Navimow was mentioned before Gardena in every answer.

Among robotic lawn mower brands in New Zealand in September 2026

Who do people search for more?

Segway Navimow, about 36% more searches than Gardena

Segway Navimow 600 searchesGardena 440 searches

Who does AI mention more?

Segway Navimow, mentioned in every answer we collected

Segway Navimow in 5 of 5Gardena in 1 of 5

Who does AI recommend more?

Segway Navimow, named ahead of Gardena in every answer

Segway Navimow first in 5Gardena never first

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Top robotic lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segway Navimow appeared in all five answers. Gardena was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Segway Navimow was listed before Gardena in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Husqvarna2nd
  3. Mammotion3rd
  4. Stihl4th
  5. Gardena5th
  6. Worx Landroid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mammotion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robotic lawn mower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gardena or Segway Navimow more popular in search?

This chart shows how often people search Google for Gardena and Segway Navimow by name. Each line represents a brand's share of searches for all six robotic lawn mower brands we track, month by month, from searches in New Zealand.

Gardena and Segway Navimow among robotic lawn mower brands in New Zealand, by month

Share of searches by month for Segway Navimow, Gardena. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlMammotionSegway NavimowGardenaWorx Landroid
Oct 202554.8%36.7%4.2%1.3%2.8%0.26%
Nov 202550.2%40.3%4.4%1.6%3.3%0.19%
Dec 202546.4%44.1%4%1.2%4.1%0.21%
Jan 202645.8%44.2%5.5%1.5%2.7%0.26%
Feb 202647.4%45.7%3.6%1.3%1.8%0.22%
Mar 202650.8%41.2%3.7%1.7%2.5%0.18%
Apr 202650.6%42.1%3.8%1.7%1.6%0.18%
May 202646%47.1%3.2%1.5%2%0.22%
Jun 202646.2%46.5%3.7%1.6%1.7%0.2%
Jul 202645.6%47.4%2.8%2.3%1.7%0.2%
Aug 202644.8%47.6%2.5%2.5%2.3%0.2%
Sep 202645%43.9%4.5%3.7%2.7%0.19%

How has the Gardena and Segway Navimow comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand robotic lawn mower brands in September 2026?

2 changes
  1. In September 2026, Segway Navimow gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 3.7%.

  2. Estimated monthly branded searches for Gardena in New Zealand fell 17% over 12 measured months, from 530 to 440 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Gardena’s and Segway Navimow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gardena

4 branded search terms

  • gardena
  • gardena sprayer
  • gardena timer
  • gardena weed puller

Segway Navimow

2 branded search terms

  • navimow
  • segwaynavimow

How the Brand Demand Index is measured

Other head-to-heads among robotic lawn mower brands

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