Brandwave

How popular isSegway Navimow?

In September 2026, people searched for Segway Navimow by name about 600 times in New Zealand, a 140% increase from the previous year. These searches made up 3.7% of all New Zealand robotic lawn mower brand searches, placing Segway Navimow fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about robotic lawn mower brands, Segway Navimow appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Segway Navimow is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. HusqvarnaShare of searches 45%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. StihlShare of searches 43.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. MammotionShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Segway NavimowShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. GardenaShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top robotic lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Segway Navimow appeared in all five answers. Segway Navimow is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Husqvarna2nd
  3. Mammotion3rd
  4. Stihl4th
  5. Gardena5th
  6. Worx Landroid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mammotion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robotic lawn mower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which robotic lawn mower brands compete with Segway Navimow?

Segway Navimow against robotic lawn mower brands in New Zealand, by month

Share of searches by month for Husqvarna, Stihl, Mammotion, Segway Navimow, Gardena. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlMammotionSegway NavimowGardenaWorx Landroid
Oct 202554.8%36.7%4.2%1.3%2.8%0.26%
Nov 202550.2%40.3%4.4%1.6%3.3%0.19%
Dec 202546.4%44.1%4%1.2%4.1%0.21%
Jan 202645.8%44.2%5.5%1.5%2.7%0.26%
Feb 202647.4%45.7%3.6%1.3%1.8%0.22%
Mar 202650.8%41.2%3.7%1.7%2.5%0.18%
Apr 202650.6%42.1%3.8%1.7%1.6%0.18%
May 202646%47.1%3.2%1.5%2%0.22%
Jun 202646.2%46.5%3.7%1.6%1.7%0.2%
Jul 202645.6%47.4%2.8%2.3%1.7%0.2%
Aug 202644.8%47.6%2.5%2.5%2.3%0.2%
Sep 202645%43.9%4.5%3.7%2.7%0.19%
  1. Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +0.1 points.

  2. 2.Stihl

    43.9%

    Moved from 1st to 2nd. 7.1K estimated branded searches, -1.5% vs prior month. Share -3.7 points.

  3. 3.Mammotion

    4.5%

    Held 3rd. 730 estimated branded searches, +92.1% vs prior month. Share +2 points.

  4. Held 4th. 600 estimated branded searches, +57.9% vs prior month. Share +1.2 points.

  5. 5.Gardena

    2.7%

    Held 5th. 440 estimated branded searches, +25.7% vs prior month. Share +0.4 points.

  6. Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Segway Navimow and its closest rivals

Every comparison with Segway Navimow

6 comparisons

How has branded search demand for Segway Navimow changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Segway Navimow in New Zealand rose from 250 to 600.
  • Across the 12 months ending September 2026, Segway Navimow’s share of searches among robotic lawn mower brands in New Zealand increased from 1.3% to 3.7%.
  • Across the 12 months ending September 2026, Segway Navimow’s share of searches among robotic lawn mower brands in New Zealand peaked at 3.7% in September 2026 and was lowest at 1.2% in December 2025.
  • Across the 12 months ending September 2026, Segway Navimow rose from 5th to 4th among robotic lawn mower brands in New Zealand.

How did search popularity change for New Zealand robotic lawn mower brands in September 2026?

6 changes
  1. In September 2026, Mammotion gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 4.5%.

  2. In September 2026, Segway Navimow gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 3.7%.

  3. In September 2026, Stihl lost share of searches among robotic lawn mower brands in New Zealand, from 47.6% to 43.9%.

  4. In September 2026, Husqvarna rose from 2nd to 1st among robotic lawn mower brands in New Zealand.

  5. Estimated monthly branded searches for Worx Landroid in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  6. Estimated monthly branded searches for Gardena in New Zealand fell 17% over 12 measured months, from 530 to 440 in September 2026.

How are Segway Navimow’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Segway Navimow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • navimow
  • segwaynavimow

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How the Brand Demand Index is measured

Where does Segway Navimow compete?

Segway Navimow is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Robotic lawn mower brands4th of 63.7%Shown above
Robot mower brands3rd of 69%Show ranking
Creator with pink hair and a pink jacket

Is Segway Navimow your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.