Brandwave

MowBot vs Segway Navimow:Which is more popular?

In September 2026, Segway Navimow had more branded searches than MowBot among robot mower brands in New Zealand. Segway Navimow had about 600 branded searches, while MowBot had 340. Segway Navimow made up 9% of all robot mower brand searches we track, and MowBot accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about robot mower brands, Segway Navimow appeared in all four answers and MowBot in none.

Among robot mower brands in New Zealand in September 2026

Who do people search for more?

Segway Navimow, about 76% more searches than MowBot

Segway Navimow 600 searchesMowBot 340 searches

Who does AI mention more?

Segway Navimow, mentioned in every answer we collected

Segway Navimow in 4 of 4MowBot in 0 of 4

Who does AI recommend more?

Segway Navimow, the only one of the two named

Segway Navimow first in 3MowBot never named

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Top robot mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Segway Navimow appeared in all four answers. MowBot did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Husqvarna Automower2nd
  3. Mammotion3rd
  4. Worx Landroid4th
  5. MowBot–
  6. Ecovacs Goat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway Navimow4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Husqvarna Automower3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mammotion3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Worx Landroid2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MowBot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecovacs Goat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about robot mower brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MowBot or Segway Navimow more popular in search?

This chart shows how often people search Google for MowBot and Segway Navimow by name. Each line represents a brand's share of searches for all six robot mower brands we track, month by month, from searches in New Zealand.

MowBot and Segway Navimow among robot mower brands in New Zealand, by month

Share of searches by month for Segway Navimow, MowBot. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarna AutomowerMammotionSegway NavimowMowBotEcovacs GoatWorx Landroid
Oct 202576.7%13.7%4%4.3%0.48%0.8%
Nov 202576.7%13.1%4.6%4.6%0.41%0.55%
Dec 202574.9%14.7%4.3%5.1%0.19%0.76%
Jan 202670.3%19.5%5%4.1%0.35%0.88%
Feb 202676.1%13.1%4.7%5.1%0.19%0.76%
Mar 202671.8%14%5.9%7.3%0.42%0.63%
Apr 202672.2%13.9%5.8%6.8%0.62%0.62%
May 202672.8%13.5%6.3%6.1%0.45%0.9%
Jun 202669.9%15.9%6.7%6.2%0.54%0.81%
Jul 202669.5%12%9.8%7.6%0.28%0.84%
Aug 202669%11.2%10.4%6%2.5%0.82%
Sep 202671.3%11.6%9%5.1%2.6%0.45%

How has the MowBot and Segway Navimow comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Segway Navimow took it in January 2026, MowBot took it in February 2026, Segway Navimow took it in May 2026.
  • Across the 12 months ending September 2026, MowBot’s share of searches among robot mower brands in New Zealand moved from 4.3% to 5.1%, and its estimated monthly branded searches moved from 270 to 340.
  • Across the 12 months ending September 2026, Segway Navimow’s share of searches among robot mower brands in New Zealand moved from 4% to 9%, and its estimated monthly branded searches moved from 250 to 600.

How did search popularity change for New Zealand robot mower brands in September 2026?

2 changes

  1. In September 2026, Segway Navimow lost share of searches among robot mower brands in New Zealand, from 10.4% to 9%.

  2. In September 2026, MowBot lost share of searches among robot mower brands in New Zealand, from 6% to 5.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using MowBot’s and Segway Navimow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MowBot

2 branded search terms

  • mowbot
  • mowbot lawn mower

Segway Navimow

2 branded search terms

  • navimow
  • segwaynavimow

How the Brand Demand Index is measured

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