Brandwave

Robot mower brands in New Zealand:Which brands are most popular in search?

In August 2026, Husqvarna Automower was the most searched among robot mower brands in New Zealand, with an estimated 2.1K branded searches and 63% estimated Share of Search within this set.

Share of Search, August 2026
  1. Husqvarna Automower63%
  2. Mammotion16.6%
  3. Segway Navimow14.8%
  4. Ecovacs Goat3%
  5. Worx Landroid2.7%

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Share of SearchLeaderboard

Compare the robot lawn mower brands New Zealand homes run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among robot mower brands in New Zealand, by month

Share of Search by month for Husqvarna Automower, Mammotion, Segway Navimow, Ecovacs Goat, Worx Landroid. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarna AutomowerMammotionSegway NavimowEcovacs GoatWorx Landroid
Oct 202571.9%19.3%6.9%0.53%1.4%
Nov 202572%19.1%7.2%0.44%1.3%
Dec 202569.9%21.5%7.1%0.22%1.3%
Jan 202664.1%26.1%7.6%0.39%1.8%
Feb 202669.5%19.6%8.7%0.21%1.9%
Mar 202666.1%21.6%10.3%0.49%1.5%
Apr 202667.2%21.4%9.2%0.75%1.5%
May 202668.1%19.7%9.3%0.52%2.3%
Jun 202664.3%21.8%10.8%0.92%2.2%
Jul 202666.3%16.8%14.3%0.32%2.2%
Aug 202663%16.6%14.8%3%2.7%
Sep 2026—————

This month’s ranking, August 2026

  1. held 1st · 2.1K estimated branded searches · +1.9% vs prior month · -3.3 points

  2. 2.Mammotion

    16.6%

    held 2nd · 560 estimated branded searches · +5.7% vs prior month · -0.3 points

  3. held 3rd · 500 estimated branded searches · +11.1% vs prior month · +0.5 points

  4. moved from 5th to 4th · 100 estimated branded searches · +900% vs prior month · +2.6 points

  5. moved from 4th to 5th · 90 estimated branded searches · +28.6% vs prior month · +0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among robot mower brands in New Zealand?

In August 2026, Husqvarna Automower was the most searched among robot mower brands in New Zealand, with an estimated 2.1K branded searches and 63% estimated Share of Search within this set. Mammotion is in 2nd place, 46.4 percentage points behind at 16.6% Share of Search.

New Zealand robot mower brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Husqvarna Automower71.9% → 63%72%Nov 202563%Aug 20261st
Mammotion19.3% → 16.6%26.1%Jan 202616.6%Aug 20262nd
Segway Navimow6.9% → 14.8%14.8%Aug 20266.9%Oct 20253rd
Ecovacs Goat0.53% → 3%3%Aug 20260.21%Feb 20265th → 4th
Worx Landroid1.4% → 2.7%2.7%Aug 20261.3%Dec 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Husqvarna Automower’s estimated Share of Search among robot mower brands in New Zealand decreased from 71.9% to 63%.
  • Across the 11 months ending August 2026, Mammotion’s estimated Share of Search among robot mower brands in New Zealand decreased from 19.3% to 16.6%.
  • Across the 11 months ending August 2026, Segway Navimow’s estimated Share of Search among robot mower brands in New Zealand increased from 6.9% to 14.8%.
  • Across the 11 months ending August 2026, Ecovacs Goat’s estimated Share of Search among robot mower brands in New Zealand increased from 0.53% to 3%.
  • Across the 11 months ending August 2026, Worx Landroid’s estimated Share of Search among robot mower brands in New Zealand increased from 1.4% to 2.7%.
  • Across the 11 months ending August 2026, Husqvarna Automower’s estimated Share of Search among robot mower brands in New Zealand peaked at 72% in November 2025 and was lowest at 63% in August 2026.
  • Across the 11 months ending August 2026, Mammotion’s estimated Share of Search among robot mower brands in New Zealand peaked at 26.1% in January 2026 and was lowest at 16.6% in August 2026.
  • Across the 11 months ending August 2026, Ecovacs Goat’s estimated Share of Search among robot mower brands in New Zealand peaked at 3% in August 2026 and was lowest at 0.21% in February 2026.
  • Across the 11 months ending August 2026, Worx Landroid’s estimated Share of Search among robot mower brands in New Zealand peaked at 2.7% in August 2026 and was lowest at 1.3% in December 2025.
  • Across the 11 months ending August 2026, Ecovacs Goat rose from 5th to 4th among robot mower brands in New Zealand.
  • Across the 11 months ending August 2026, Worx Landroid fell from 4th to 5th among robot mower brands in New Zealand.

How did search popularity change for New Zealand robot mower brands in August 2026?

  1. In August 2026, Ecovacs Goat overtook Worx Landroid to rank 4th among robot mower brands in New Zealand, at 3%.

  2. In August 2026, Segway Navimow gained estimated Share of Search among robot mower brands in New Zealand, from 14.3% to 14.8%.

  3. In August 2026, Husqvarna Automower lost estimated Share of Search among robot mower brands in New Zealand, from 66.3% to 63%.

  4. Estimated monthly branded searches for Worx Landroid in New Zealand rose 12.5% over 11 measured months, from 80 to 90 in August 2026.

  5. Estimated monthly branded searches for Mammotion in New Zealand fell 48.6% over 11 measured months, from 1.1K to 560 in August 2026.

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