Brandwave

How popular isEcovacs Goat in search?

In August 2026, there were an estimated 100 branded searches for Ecovacs Goat in New Zealand which is up 233.3% over the last 11 months. Ecovacs Goat holds 3% estimated Share of Search among New Zealand robot mower brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Husqvarna Automower63%
  2. Mammotion16.6%
  3. Segway Navimow14.8%
  4. Ecovacs Goat3%
  5. Worx Landroid2.7%
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Which robot mower brands compete with Ecovacs Goat?

Ecovacs Goat against robot mower brands in New Zealand, by month

Share of Search by month for Husqvarna Automower, Mammotion, Segway Navimow, Ecovacs Goat, Worx Landroid. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarna AutomowerMammotionSegway NavimowEcovacs GoatWorx Landroid
Oct 202571.9%19.3%6.9%0.53%1.4%
Nov 202572%19.1%7.2%0.44%1.3%
Dec 202569.9%21.5%7.1%0.22%1.3%
Jan 202664.1%26.1%7.6%0.39%1.8%
Feb 202669.5%19.6%8.7%0.21%1.9%
Mar 202666.1%21.6%10.3%0.49%1.5%
Apr 202667.2%21.4%9.2%0.75%1.5%
May 202668.1%19.7%9.3%0.52%2.3%
Jun 202664.3%21.8%10.8%0.92%2.2%
Jul 202666.3%16.8%14.3%0.32%2.2%
Aug 202663%16.6%14.8%3%2.7%
Sep 2026—————
  1. held 1st · 2.1K estimated branded searches · +1.9% vs prior month · -3.3 points

  2. 2.Mammotion

    16.6%

    held 2nd · 560 estimated branded searches · +5.7% vs prior month · -0.3 points

  3. held 3rd · 500 estimated branded searches · +11.1% vs prior month · +0.5 points

  4. moved from 5th to 4th · 100 estimated branded searches · +900% vs prior month · +2.6 points

  5. moved from 4th to 5th · 90 estimated branded searches · +28.6% vs prior month · +0.4 points

Compare search popularity between Ecovacs Goat and its closest rivals

How has branded search demand for Ecovacs Goat changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ecovacs Goat in New Zealand rose from 30 to 100.
  • Across the 11 months ending August 2026, Ecovacs Goat’s estimated Share of Search among robot mower brands in New Zealand increased from 0.53% to 3%.
  • Across the 11 months ending August 2026, Ecovacs Goat’s estimated Share of Search among robot mower brands in New Zealand peaked at 3% in August 2026 and was lowest at 0.21% in February 2026.
  • Across the 11 months ending August 2026, Ecovacs Goat rose from 5th to 4th among robot mower brands in New Zealand.

How did search popularity change for New Zealand robot mower brands in August 2026?

  1. In August 2026, Ecovacs Goat overtook Worx Landroid to rank 4th among robot mower brands in New Zealand, at 3%.

  2. In August 2026, Segway Navimow gained estimated Share of Search among robot mower brands in New Zealand, from 14.3% to 14.8%.

  3. In August 2026, Husqvarna Automower lost estimated Share of Search among robot mower brands in New Zealand, from 66.3% to 63%.

  4. Estimated monthly branded searches for Worx Landroid in New Zealand rose 12.5% over 11 measured months, from 80 to 90 in August 2026.

  5. Estimated monthly branded searches for Mammotion in New Zealand fell 48.6% over 11 measured months, from 1.1K to 560 in August 2026.

How is Ecovacs Goat measured?

Brandwave collects information about searches that people make online using Ecovacs Goat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • ecovacs goat
  • ecovacs goat robot mower

How the Brand Demand Index is measured

Who owns Ecovacs Goat?

Ecovacs Goat is owned by Ecovacs. Brandwave also tracks Ecovacs, owned by the same company, in New Zealand.

Do you work for Ecovacs Goat? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Ecovacs Goat your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.