Brandwave

How popular isHusqvarna Automower in search?

In August 2026, there were an estimated 2.1K branded searches for Husqvarna Automower in New Zealand which is down 47.5% over the last 11 months. Husqvarna Automower holds 63% estimated Share of Search among New Zealand robot mower brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Husqvarna Automower63%
  2. Mammotion16.6%
  3. Segway Navimow14.8%
  4. Ecovacs Goat3%
  5. Worx Landroid2.7%
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Which robot mower brands compete with Husqvarna Automower?

Husqvarna Automower against robot mower brands in New Zealand, by month

Share of Search by month for Husqvarna Automower, Mammotion, Segway Navimow, Ecovacs Goat, Worx Landroid. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarna AutomowerMammotionSegway NavimowEcovacs GoatWorx Landroid
Oct 202571.9%19.3%6.9%0.53%1.4%
Nov 202572%19.1%7.2%0.44%1.3%
Dec 202569.9%21.5%7.1%0.22%1.3%
Jan 202664.1%26.1%7.6%0.39%1.8%
Feb 202669.5%19.6%8.7%0.21%1.9%
Mar 202666.1%21.6%10.3%0.49%1.5%
Apr 202667.2%21.4%9.2%0.75%1.5%
May 202668.1%19.7%9.3%0.52%2.3%
Jun 202664.3%21.8%10.8%0.92%2.2%
Jul 202666.3%16.8%14.3%0.32%2.2%
Aug 202663%16.6%14.8%3%2.7%
Sep 2026—————

  1. 1.Husqvarna Automower

    63%

    held 1st · 2.1K estimated branded searches · +1.9% vs prior month · -3.3 points

  2. 2.Mammotion

    16.6%

    held 2nd · 560 estimated branded searches · +5.7% vs prior month · -0.3 points

  3. 3.Segway Navimow

    14.8%

    held 3rd · 500 estimated branded searches · +11.1% vs prior month · +0.5 points

  4. 4.Ecovacs Goat

    3%

    moved from 5th to 4th · 100 estimated branded searches · +900% vs prior month · +2.6 points

  5. 5.Worx Landroid

    2.7%

    moved from 4th to 5th · 90 estimated branded searches · +28.6% vs prior month · +0.4 points

Compare search popularity between Husqvarna Automower and its closest rivals

How has branded search demand for Husqvarna Automower changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Husqvarna Automower in New Zealand fell from 4.1K to 2.1K.
  • Across the 11 months ending August 2026, Husqvarna Automower’s estimated Share of Search among robot mower brands in New Zealand decreased from 71.9% to 63%.
  • Across the 11 months ending August 2026, Husqvarna Automower’s estimated Share of Search among robot mower brands in New Zealand peaked at 72% in November 2025 and was lowest at 63% in August 2026.

How did search popularity change for New Zealand robot mower brands in August 2026?

  1. In August 2026, Ecovacs Goat overtook Worx Landroid to rank 4th among robot mower brands in New Zealand, at 3%.

  2. In August 2026, Segway Navimow gained estimated Share of Search among robot mower brands in New Zealand, from 14.3% to 14.8%.

  3. In August 2026, Husqvarna Automower lost estimated Share of Search among robot mower brands in New Zealand, from 66.3% to 63%.

  4. Estimated monthly branded searches for Worx Landroid in New Zealand rose 12.5% over 11 measured months, from 80 to 90 in August 2026.

  5. Estimated monthly branded searches for Mammotion in New Zealand fell 48.6% over 11 measured months, from 1.1K to 560 in August 2026.

How is Husqvarna Automower measured?

Brandwave collects information about searches that people make online using Husqvarna Automower’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • automower
  • automower robot
  • best automower
  • connect automower
  • husqvarna automower 435x awd
  • husqvarna automower 450x
  • husqvarna automower blade
  • husqvarna automower robot mower

How the Brand Demand Index is measured

Who owns Husqvarna Automower?

Husqvarna Automower is owned by Husqvarna. Brandwave also tracks Husqvarna, owned by the same company, in New Zealand.

Do you work for Husqvarna Automower? To request corrections or removal please contact us via our support page and we will be happy to assist.

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