Ecovacs Goat vs Husqvarna Automower:Which is more popular by branded search in New Zealand?
In August 2026, Husqvarna Automower had more branded searches than Ecovacs Goat among robot mower brands in New Zealand. Husqvarna Automower was estimated to have 2.1K branded searches compared to Ecovacs Goat’s 100, and held a 63% Share of Search versus Ecovacs Goat’s 3%.
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Which is more popular in search, Ecovacs Goat or Husqvarna Automower?
Compare the robot lawn mower brands New Zealand homes run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Husqvarna Automower, Ecovacs Goat. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna Automower | Mammotion | Segway Navimow | Ecovacs Goat | Worx Landroid |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 19.3% | 6.9% | 0.53% | 1.4% |
| Nov 2025 | 72% | 19.1% | 7.2% | 0.44% | 1.3% |
| Dec 2025 | 69.9% | 21.5% | 7.1% | 0.22% | 1.3% |
| Jan 2026 | 64.1% | 26.1% | 7.6% | 0.39% | 1.8% |
| Feb 2026 | 69.5% | 19.6% | 8.7% | 0.21% | 1.9% |
| Mar 2026 | 66.1% | 21.6% | 10.3% | 0.49% | 1.5% |
| Apr 2026 | 67.2% | 21.4% | 9.2% | 0.75% | 1.5% |
| May 2026 | 68.1% | 19.7% | 9.3% | 0.52% | 2.3% |
| Jun 2026 | 64.3% | 21.8% | 10.8% | 0.92% | 2.2% |
| Jul 2026 | 66.3% | 16.8% | 14.3% | 0.32% | 2.2% |
| Aug 2026 | 63% | 16.6% | 14.8% | 3% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Ecovacs Goat and Husqvarna Automower comparison changed over the last 12 months?
3 findings
- Husqvarna Automower was ahead of Ecovacs Goat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecovacs Goat’s estimated Share of Search among robot mower brands in New Zealand moved from 0.53% to 3%, and its estimated monthly branded searches moved from 30 to 100.
- Across the 11 months ending August 2026, Husqvarna Automower’s estimated Share of Search among robot mower brands in New Zealand moved from 71.9% to 63%, and its estimated monthly branded searches moved from 4.1K to 2.1K.
How did search popularity change for New Zealand robot mower brands in August 2026?
2 changes
In August 2026, Ecovacs Goat overtook Worx Landroid to rank 4th among robot mower brands in New Zealand, at 3%.
In August 2026, Husqvarna Automower lost estimated Share of Search among robot mower brands in New Zealand, from 66.3% to 63%.
How each brand is measured
Brandwave collects information about searches that people make online using Ecovacs Goat’s and Husqvarna Automower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecovacs Goat
2 branded search terms
- ecovacs goat
- ecovacs goat robot mower
Husqvarna Automower
8 branded search terms
- automower
- automower robot
- best automower
- connect automower
- husqvarna automower 435x awd
- husqvarna automower 450x
- husqvarna automower blade
- husqvarna automower robot mower
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.