Ecovacs Goat vs Segway Navimow:Which is more popular by branded search in New Zealand?
In August 2026, Segway Navimow had more branded searches than Ecovacs Goat among robot mower brands in New Zealand. Segway Navimow was estimated to have 500 branded searches compared to Ecovacs Goat’s 100, and held a 14.8% Share of Search versus Ecovacs Goat’s 3%.
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Which is more popular in search, Ecovacs Goat or Segway Navimow?
Compare the robot lawn mower brands New Zealand homes run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Segway Navimow, Ecovacs Goat. The figures are in the table below the chart.
View monthly share of search table
| Month | Husqvarna Automower | Mammotion | Segway Navimow | Ecovacs Goat | Worx Landroid |
|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 19.3% | 6.9% | 0.53% | 1.4% |
| Nov 2025 | 72% | 19.1% | 7.2% | 0.44% | 1.3% |
| Dec 2025 | 69.9% | 21.5% | 7.1% | 0.22% | 1.3% |
| Jan 2026 | 64.1% | 26.1% | 7.6% | 0.39% | 1.8% |
| Feb 2026 | 69.5% | 19.6% | 8.7% | 0.21% | 1.9% |
| Mar 2026 | 66.1% | 21.6% | 10.3% | 0.49% | 1.5% |
| Apr 2026 | 67.2% | 21.4% | 9.2% | 0.75% | 1.5% |
| May 2026 | 68.1% | 19.7% | 9.3% | 0.52% | 2.3% |
| Jun 2026 | 64.3% | 21.8% | 10.8% | 0.92% | 2.2% |
| Jul 2026 | 66.3% | 16.8% | 14.3% | 0.32% | 2.2% |
| Aug 2026 | 63% | 16.6% | 14.8% | 3% | 2.7% |
| Sep 2026 | — | — | — | — | — |
How has the Ecovacs Goat and Segway Navimow comparison changed over the last 12 months?
3 findings
- Segway Navimow was ahead of Ecovacs Goat in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ecovacs Goat’s estimated Share of Search among robot mower brands in New Zealand moved from 0.53% to 3%, and its estimated monthly branded searches moved from 30 to 100.
- Across the 11 months ending August 2026, Segway Navimow’s estimated Share of Search among robot mower brands in New Zealand moved from 6.9% to 14.8%, and its estimated monthly branded searches moved from 390 to 500.
How did search popularity change for New Zealand robot mower brands in August 2026?
2 changes
In August 2026, Ecovacs Goat overtook Worx Landroid to rank 4th among robot mower brands in New Zealand, at 3%.
In August 2026, Segway Navimow gained estimated Share of Search among robot mower brands in New Zealand, from 14.3% to 14.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Ecovacs Goat’s and Segway Navimow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ecovacs Goat
2 branded search terms
- ecovacs goat
- ecovacs goat robot mower
Segway Navimow
5 branded search terms
- navimow
- navimow segway com
- segway navimow nz
- segway navimow robot mower
- segwaynavimow
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.