Brandwave

Segway Navimow vs Worx Landroid:Which is more popular by branded search in New Zealand?

In August 2026, Segway Navimow had more branded searches than Worx Landroid among robot mower brands in New Zealand. Segway Navimow was estimated to have 500 branded searches compared to Worx Landroid’s 90, and held a 14.8% Share of Search versus Worx Landroid’s 2.7%.

Share of Search among robot mower brands in New Zealand in August 2026Which is more popular in search, Segway Navimow or Worx Landroid?
Segway Navimow14.8%500 searches
vs
Worx Landroid2.7%90 searches

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Which is more popular in search, Segway Navimow or Worx Landroid?

Compare the robot lawn mower brands New Zealand homes run. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Segway Navimow and Worx Landroid among robot mower brands in New Zealand, by month

Share of Search by month for Segway Navimow, Worx Landroid. The figures are in the table below the chart.

View monthly share of search table
MonthHusqvarna AutomowerMammotionSegway NavimowEcovacs GoatWorx Landroid
Oct 202571.9%19.3%6.9%0.53%1.4%
Nov 202572%19.1%7.2%0.44%1.3%
Dec 202569.9%21.5%7.1%0.22%1.3%
Jan 202664.1%26.1%7.6%0.39%1.8%
Feb 202669.5%19.6%8.7%0.21%1.9%
Mar 202666.1%21.6%10.3%0.49%1.5%
Apr 202667.2%21.4%9.2%0.75%1.5%
May 202668.1%19.7%9.3%0.52%2.3%
Jun 202664.3%21.8%10.8%0.92%2.2%
Jul 202666.3%16.8%14.3%0.32%2.2%
Aug 202663%16.6%14.8%3%2.7%
Sep 2026—————

How has the Segway Navimow and Worx Landroid comparison changed over the last 12 months?

How did search popularity change for New Zealand robot mower brands in August 2026?

  1. In August 2026, Ecovacs Goat overtook Worx Landroid to rank 4th among robot mower brands in New Zealand, at 3%.

  2. In August 2026, Segway Navimow gained estimated Share of Search among robot mower brands in New Zealand, from 14.3% to 14.8%.

  3. Estimated monthly branded searches for Worx Landroid in New Zealand rose 12.5% over 11 measured months, from 80 to 90 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Segway Navimow’s and Worx Landroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Segway Navimow

5 branded search terms

  • navimow
  • navimow segway com
  • segway navimow nz
  • segway navimow robot mower
  • segwaynavimow

Worx Landroid

7 branded search terms

  • landroid
  • worx com
  • worx landroid
  • worx landroid near me
  • worx landroid nz
  • worx landroid robot mower
  • worxlandroid

How the Brand Demand Index is measured

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