How popular isHusqvarna Automower?
In September 2026, people searched for Husqvarna Automower by name about 4,750 times in New Zealand, about the same as the previous year. These searches made up 71.3% of all New Zealand robot mower brand searches, placing Husqvarna Automower first out of six brands. When we asked both ChatGPT and Google AI Overviews about robot mower brands, Husqvarna Automower appeared in three of the four answers and was the second most recommended of the six.
Husqvarna Automower is the most searched of 6 competitors and the second most recommended in AI answers.
Husqvarna AutomowerShare of searches 71.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
MammotionShare of searches 11.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Segway NavimowShare of searches 9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
MowBotShare of searches 5.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Ecovacs GoatShare of searches 2.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top robot mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Husqvarna Automower was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Husqvarna Automower is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Segway Navimow4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Husqvarna Automower3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mammotion3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Worx Landroid2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- MowBot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ecovacs Goat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about robot mower brands
4 answers
Asked ChatGPT
“Which robot mower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best robot mower brands in New Zealand?”
Asked ChatGPT
“What's the best robot mower brand in New Zealand for an easier lawn?”
Searched Google, AI Overview
“robot lawn mower nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“automatic lawn mower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which robot mower brands compete with Husqvarna Automower?
Share of searches by month for Husqvarna Automower, Mammotion, Segway Navimow, MowBot, Ecovacs Goat. The figures are in the table below the chart.
View monthly share of searches table
| Month | Husqvarna Automower | Mammotion | Segway Navimow | MowBot | Ecovacs Goat | Worx Landroid |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.7% | 13.7% | 4% | 4.3% | 0.48% | 0.8% |
| Nov 2025 | 76.7% | 13.1% | 4.6% | 4.6% | 0.41% | 0.55% |
| Dec 2025 | 74.9% | 14.7% | 4.3% | 5.1% | 0.19% | 0.76% |
| Jan 2026 | 70.3% | 19.5% | 5% | 4.1% | 0.35% | 0.88% |
| Feb 2026 | 76.1% | 13.1% | 4.7% | 5.1% | 0.19% | 0.76% |
| Mar 2026 | 71.8% | 14% | 5.9% | 7.3% | 0.42% | 0.63% |
| Apr 2026 | 72.2% | 13.9% | 5.8% | 6.8% | 0.62% | 0.62% |
| May 2026 | 72.8% | 13.5% | 6.3% | 6.1% | 0.45% | 0.9% |
| Jun 2026 | 69.9% | 15.9% | 6.7% | 6.2% | 0.54% | 0.81% |
| Jul 2026 | 69.5% | 12% | 9.8% | 7.6% | 0.28% | 0.84% |
| Aug 2026 | 69% | 11.2% | 10.4% | 6% | 2.5% | 0.82% |
| Sep 2026 | 71.3% | 11.6% | 9% | 5.1% | 2.6% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.3% | 4.8K | +88.5% | +2.3 points | |
| 2, held 2nd | 11.6% | 770 | +87.8% | +0.3 points | |
| 3, held 3rd | 9% | 600 | +57.9% | -1.4 points | |
| 4, held 4th | 5.1% | 340 | +54.5% | -0.9 points | |
| 5, held 5th | 2.6% | 170 | +88.9% | +0.1 points | |
| 6, held 6th | 0.45% | 30 | 0% | -0.4 points |
71.3%
Held 1st. 4.8K estimated branded searches, +88.5% vs prior month. Share +2.3 points.
11.6%
Held 2nd. 770 estimated branded searches, +87.8% vs prior month. Share +0.3 points.
9%
Held 3rd. 600 estimated branded searches, +57.9% vs prior month. Share -1.4 points.
4.
MowBot5.1%
Held 4th. 340 estimated branded searches, +54.5% vs prior month. Share -0.9 points.
2.6%
Held 5th. 170 estimated branded searches, +88.9% vs prior month. Share +0.1 points.
0.45%
Held 6th. 30 estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare popularity between Husqvarna Automower and its closest rivals
- Husqvarna Automower vs Mammotion: compare popularity
- Husqvarna Automower vs Segway Navimow: compare popularity
- Husqvarna Automower vs MowBot: compare popularity
- Husqvarna Automower vs Ecovacs Goat: compare popularity
- Husqvarna Automower vs Worx Landroid: compare popularity
- Compare Husqvarna Automower with any brand
Every comparison with Husqvarna Automower
3 comparisons
How has branded search demand for Husqvarna Automower changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna Automower in New Zealand held steady at 4.8K.
- Across the 12 months ending September 2026, Husqvarna Automower’s share of searches among robot mower brands in New Zealand decreased from 76.7% to 71.3%.
- Across the 12 months ending September 2026, Husqvarna Automower’s share of searches among robot mower brands in New Zealand peaked at 76.7% in October 2025 and was lowest at 69% in August 2026.
How did search popularity change for New Zealand robot mower brands in September 2026?
6 changes
In September 2026, Husqvarna Automower gained share of searches among robot mower brands in New Zealand, from 69% to 71.3%.
In September 2026, Segway Navimow lost share of searches among robot mower brands in New Zealand, from 10.4% to 9%.
In September 2026, MowBot lost share of searches among robot mower brands in New Zealand, from 6% to 5.1%.
Estimated monthly branded searches for Ecovacs Goat in New Zealand rose 466.7% over 12 measured months, from 30 to 170 in September 2026.
Estimated monthly branded searches for Worx Landroid in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
Estimated monthly branded searches for Mammotion in New Zealand fell 10.5% over 12 measured months, from 860 to 770 in September 2026.
How are Husqvarna Automower’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Husqvarna Automower’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- automower
- automower robot
- connect automower
- husqvarna automower 450x
- husqvarna automower blade
- husqvarnaautomower
Who owns Husqvarna Automower?
Husqvarna Automower is owned by Husqvarna. Brandwave also tracks Husqvarna, owned by the same company, in New Zealand.
Do you work for Husqvarna Automower? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Husqvarna Automower your brand?
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