Brandwave

How popular isMowBot?

In September 2026, people searched for MowBot by name about 340 times in New Zealand, a 25.9% increase from the previous year. These searches made up 5.1% of all New Zealand robot mower brand searches, placing MowBot fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about robot mower brands, MowBot did not appear in any of the answers.

Search and AI answers in September 2026

MowBot is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. Husqvarna AutomowerShare of searches 71.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. MammotionShare of searches 11.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. Segway NavimowShare of searches 9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. MowBotShare of searches 5.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Ecovacs GoatShare of searches 2.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+1 more

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Top robot mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MowBot did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Husqvarna Automower2nd
  3. Mammotion3rd
  4. Worx Landroid4th
  5. MowBot–
  6. Ecovacs Goat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway Navimow4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Husqvarna Automower3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mammotion3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Worx Landroid2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MowBot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecovacs Goat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about robot mower brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which robot mower brands compete with MowBot?

MowBot against robot mower brands in New Zealand, by month

Share of searches by month for Husqvarna Automower, Mammotion, Segway Navimow, MowBot, Ecovacs Goat. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarna AutomowerMammotionSegway NavimowMowBotEcovacs GoatWorx Landroid
Oct 202576.7%13.7%4%4.3%0.48%0.8%
Nov 202576.7%13.1%4.6%4.6%0.41%0.55%
Dec 202574.9%14.7%4.3%5.1%0.19%0.76%
Jan 202670.3%19.5%5%4.1%0.35%0.88%
Feb 202676.1%13.1%4.7%5.1%0.19%0.76%
Mar 202671.8%14%5.9%7.3%0.42%0.63%
Apr 202672.2%13.9%5.8%6.8%0.62%0.62%
May 202672.8%13.5%6.3%6.1%0.45%0.9%
Jun 202669.9%15.9%6.7%6.2%0.54%0.81%
Jul 202669.5%12%9.8%7.6%0.28%0.84%
Aug 202669%11.2%10.4%6%2.5%0.82%
Sep 202671.3%11.6%9%5.1%2.6%0.45%

  1. 1.Husqvarna Automower

    71.3%

    Held 1st. 4.8K estimated branded searches, +88.5% vs prior month. Share +2.3 points.

  2. 2.Mammotion

    11.6%

    Held 2nd. 770 estimated branded searches, +87.8% vs prior month. Share +0.3 points.

  3. 3.Segway Navimow

    9%

    Held 3rd. 600 estimated branded searches, +57.9% vs prior month. Share -1.4 points.

  4. 4.MowBot

    5.1%

    Held 4th. 340 estimated branded searches, +54.5% vs prior month. Share -0.9 points.

  5. 5.Ecovacs Goat

    2.6%

    Held 5th. 170 estimated branded searches, +88.9% vs prior month. Share +0.1 points.

  6. 6.Worx Landroid

    0.45%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare popularity between MowBot and its closest rivals

Every comparison with MowBot

3 comparisons

How has branded search demand for MowBot changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for MowBot in New Zealand rose from 270 to 340.
  • Across the 12 months ending September 2026, MowBot’s share of searches among robot mower brands in New Zealand increased from 4.3% to 5.1%.
  • Across the 12 months ending September 2026, MowBot’s share of searches among robot mower brands in New Zealand peaked at 7.6% in July 2026 and was lowest at 4.1% in January 2026.
  • Across the 12 months ending September 2026, MowBot fell from 3rd to 4th among robot mower brands in New Zealand.

How did search popularity change for New Zealand robot mower brands in September 2026?

6 changes

  1. In September 2026, Husqvarna Automower gained share of searches among robot mower brands in New Zealand, from 69% to 71.3%.

  2. In September 2026, Segway Navimow lost share of searches among robot mower brands in New Zealand, from 10.4% to 9%.

  3. In September 2026, MowBot lost share of searches among robot mower brands in New Zealand, from 6% to 5.1%.

  4. Estimated monthly branded searches for Ecovacs Goat in New Zealand rose 466.7% over 12 measured months, from 30 to 170 in September 2026.

  5. Estimated monthly branded searches for Worx Landroid in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  6. Estimated monthly branded searches for Mammotion in New Zealand fell 10.5% over 12 measured months, from 860 to 770 in September 2026.

How are MowBot’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MowBot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mowbot
  • mowbot lawn mower

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How the Brand Demand Index is measured

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