Brandwave

MowBot vs Worx Landroid:Which is more popular?

In September 2026, MowBot had more branded searches than Worx Landroid among robot mower brands in New Zealand. MowBot had about 340 branded searches, while Worx Landroid had 30. MowBot made up 5.1% of all robot mower brand searches we track, and Worx Landroid accounted for 0.45%. When we asked ChatGPT and Google AI Overviews about robot mower brands, Worx Landroid appeared in two of the four answers and MowBot in none.

Among robot mower brands in New Zealand in September 2026

Who do people search for more?

MowBot, about 11 searches for every 1 for Worx Landroid

MowBot 340 searchesWorx Landroid 30 searches

Who does AI mention more?

Worx Landroid, mentioned in 2 of 4 answers, MowBot in 0

Worx Landroid in 2 of 4MowBot in 0 of 4

Who does AI recommend more?

Worx Landroid, the only one of the two named

Worx Landroid first in 2MowBot never named

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Top robot mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Worx Landroid was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. MowBot did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Husqvarna Automower2nd
  3. Mammotion3rd
  4. Worx Landroid4th
  5. MowBot–
  6. Ecovacs Goat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Segway Navimow4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Husqvarna Automower3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mammotion3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Worx Landroid2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MowBot0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecovacs Goat0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about robot mower brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is MowBot or Worx Landroid more popular in search?

This chart shows how often people search Google for MowBot and Worx Landroid by name. Each line represents a brand's share of searches for all six robot mower brands we track, month by month, from searches in New Zealand.

MowBot and Worx Landroid among robot mower brands in New Zealand, by month

Share of searches by month for MowBot, Worx Landroid. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarna AutomowerMammotionSegway NavimowMowBotEcovacs GoatWorx Landroid
Oct 202576.7%13.7%4%4.3%0.48%0.8%
Nov 202576.7%13.1%4.6%4.6%0.41%0.55%
Dec 202574.9%14.7%4.3%5.1%0.19%0.76%
Jan 202670.3%19.5%5%4.1%0.35%0.88%
Feb 202676.1%13.1%4.7%5.1%0.19%0.76%
Mar 202671.8%14%5.9%7.3%0.42%0.63%
Apr 202672.2%13.9%5.8%6.8%0.62%0.62%
May 202672.8%13.5%6.3%6.1%0.45%0.9%
Jun 202669.9%15.9%6.7%6.2%0.54%0.81%
Jul 202669.5%12%9.8%7.6%0.28%0.84%
Aug 202669%11.2%10.4%6%2.5%0.82%
Sep 202671.3%11.6%9%5.1%2.6%0.45%

How has the MowBot and Worx Landroid comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand robot mower brands in September 2026?

2 changes

  1. In September 2026, MowBot lost share of searches among robot mower brands in New Zealand, from 6% to 5.1%.

  2. Estimated monthly branded searches for Worx Landroid in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using MowBot’s and Worx Landroid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MowBot

2 branded search terms

  • mowbot
  • mowbot lawn mower

Worx Landroid

3 branded search terms

  • landroid
  • worx landroid
  • worxlandroid

How the Brand Demand Index is measured

Other head-to-heads among robot mower brands

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