Brandwave

How popular isHusqvarna?

In September 2026, people searched for Husqvarna by name about 9,560 times in New Zealand, a 27.4% decrease from the previous year. These searches made up 45% of all New Zealand robotic lawn mower brand searches, placing Husqvarna first out of six brands. When we asked both ChatGPT and Google AI Overviews about robotic lawn mower brands, Husqvarna appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Husqvarna is the most searched of 6 competitors and the second most recommended in AI answers.

  1. HusqvarnaShare of searches 45%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. StihlShare of searches 43.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. MammotionShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Segway NavimowShare of searches 3.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. GardenaShare of searches 2.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top robotic lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna appeared in all five answers. Husqvarna is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Segway Navimow1st
  2. Husqvarna2nd
  3. Mammotion3rd
  4. Stihl4th
  5. Gardena5th
  6. Worx Landroid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Husqvarna5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mammotion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Segway Navimow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worx Landroid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about robotic lawn mower brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which robotic lawn mower brands compete with Husqvarna?

Husqvarna against robotic lawn mower brands in New Zealand, by month

Share of searches by month for Husqvarna, Stihl, Mammotion, Segway Navimow, Gardena. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlMammotionSegway NavimowGardenaWorx Landroid
Oct 202554.8%36.7%4.2%1.3%2.8%0.26%
Nov 202550.2%40.3%4.4%1.6%3.3%0.19%
Dec 202546.4%44.1%4%1.2%4.1%0.21%
Jan 202645.8%44.2%5.5%1.5%2.7%0.26%
Feb 202647.4%45.7%3.6%1.3%1.8%0.22%
Mar 202650.8%41.2%3.7%1.7%2.5%0.18%
Apr 202650.6%42.1%3.8%1.7%1.6%0.18%
May 202646%47.1%3.2%1.5%2%0.22%
Jun 202646.2%46.5%3.7%1.6%1.7%0.2%
Jul 202645.6%47.4%2.8%2.3%1.7%0.2%
Aug 202644.8%47.6%2.5%2.5%2.3%0.2%
Sep 202645%43.9%4.5%3.7%2.7%0.19%

  1. 1.Husqvarna

    45%

    Moved from 2nd to 1st. 7.3K estimated branded searches, +7.2% vs prior month. Share +0.1 points.

  2. 2.Stihl

    43.9%

    Moved from 1st to 2nd. 7.1K estimated branded searches, -1.5% vs prior month. Share -3.7 points.

  3. 3.Mammotion

    4.5%

    Held 3rd. 730 estimated branded searches, +92.1% vs prior month. Share +2 points.

  4. 4.Segway Navimow

    3.7%

    Held 4th. 600 estimated branded searches, +57.9% vs prior month. Share +1.2 points.

  5. 5.Gardena

    2.7%

    Held 5th. 440 estimated branded searches, +25.7% vs prior month. Share +0.4 points.

  6. 6.Worx Landroid

    0.19%

    Held 6th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

33 comparisons

How has branded search demand for Husqvarna changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna in New Zealand fell from 13.2K to 9.6K.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among robotic lawn mower brands in New Zealand decreased from 54.8% to 45%.
  • Across the 12 months ending September 2026, Husqvarna’s share of searches among robotic lawn mower brands in New Zealand peaked at 54.8% in October 2025 and was lowest at 44.8% in August 2026.

How did search popularity change for New Zealand robotic lawn mower brands in September 2026?

6 changes

  1. In September 2026, Mammotion gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 4.5%.

  2. In September 2026, Segway Navimow gained share of searches among robotic lawn mower brands in New Zealand, from 2.5% to 3.7%.

  3. In September 2026, Stihl lost share of searches among robotic lawn mower brands in New Zealand, from 47.6% to 43.9%.

  4. In September 2026, Husqvarna rose from 2nd to 1st among robotic lawn mower brands in New Zealand.

  5. Estimated monthly branded searches for Worx Landroid in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  6. Estimated monthly branded searches for Gardena in New Zealand fell 17% over 12 measured months, from 530 to 440 in September 2026.

How are Husqvarna’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • husqvarna
  • husqvarna 236
  • husqvarna 236 chainsaw
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna chainsaw
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna lawn mower
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna mower
  • husqvarna weed eater

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How the Brand Demand Index is measured

Where does Husqvarna compete?

Husqvarna is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands5th of 88.2%Show ranking
Cordless chainsaw brands4th of 614.3%Show ranking
Leaf blower brands4th of 714.4%Show ranking
Lawn mower brands3rd of 1020.8%Show ranking
Stone saw brands4th of 617.9%Show ranking
Cut off saw brands3rd of 718.7%Show ranking
Garden tool brands3rd of 1320.1%Show ranking
Edger brands3rd of 720.8%Show ranking
Grass trimmer brands4th of 821.7%Show ranking
Riding lawn mower brands2nd of 724.3%Show ranking
Earth auger brands2nd of 826.5%Show ranking
Push mower brands2nd of 834.6%Show ranking
Walk behind mower brands2nd of 535%Show ranking
Backpack sprayer brands1st of 736.2%Show ranking
Snow blower brands2nd of 640.3%Show ranking
Plate compactor brands2nd of 841.2%Show ranking
Lawn edger brands2nd of 840.9%Show ranking
Backpack blower brands2nd of 343.4%Show ranking
Robotic lawn mower brands1st of 645%Shown above
Asphalt cutter brands1st of 449.2%Show ranking
Brush blade brands1st of 349.6%Show ranking
Power broom brands1st of 350.1%Show ranking
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