Brandwave

Honda vs Husqvarna:Which is more popular?

In September 2026, Honda had more branded searches than Husqvarna among chainsaw and outdoor power brands in New Zealand. Honda had about 40,400 branded searches, while Husqvarna had 7,590. Honda made up 43.5% of all chainsaw and outdoor power brand searches we track, and Husqvarna accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, Husqvarna appeared in four of the five answers and Honda in two. Husqvarna was mentioned before Honda in every answer.

Among chainsaw and outdoor power brands in New Zealand in September 2026

Who do people search for more?

Honda, about 5 searches for every 1 for Husqvarna

Honda 40.4K searchesHusqvarna 7.6K searches

Who does AI mention more?

Husqvarna, mentioned in 4 of 5 answers, Honda in 2

Husqvarna in 4 of 5Honda in 2 of 5

Who does AI recommend more?

Husqvarna, named ahead of Honda in every answer

Husqvarna first in 4Honda never first

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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Husqvarna was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Honda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Husqvarna was listed before Honda in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Honda4th
  5. Shindaiwa5th
  6. Makita6th
  7. Ryobi–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shindaiwa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chainsaw and outdoor power brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Honda or Husqvarna more popular in search?

This chart shows how often people search Google for Honda and Husqvarna by name. Each line represents a brand's share of searches for all eight chainsaw and outdoor power brands we track, month by month, from searches in New Zealand.

Honda and Husqvarna among chainsaw and outdoor power brands in New Zealand, by month

Share of searches by month for Honda, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaRyobiMakitaStihlHusqvarnaECHOShindaiwaGreenworks
Oct 202543.9%18.1%15.3%10.7%11.3%0.44%0.15%0.09%
Nov 202537.4%23.3%15.3%12.5%10.8%0.46%0.17%0.07%
Dec 202541.2%22.3%14.5%12.1%9.3%0.41%0.14%0.07%
Jan 202645%19.2%14%11.8%9.4%0.42%0.14%0.06%
Feb 202645.3%17%14.7%12.4%9.9%0.49%0.15%0.1%
Mar 202647.7%17.5%13.9%10.6%9.5%0.54%0.18%0.07%
Apr 202643.9%17.9%15.4%11.7%10.3%0.57%0.2%0.11%
May 202645.6%14.5%15.6%13.4%10.2%0.57%0.16%0.08%
Jun 202648.1%14.4%16.2%11.4%9%0.63%0.17%0.11%
Jul 202648.2%14.4%16%11.7%8.9%0.58%0.14%0.11%
Aug 202646.3%16.3%16.7%11.3%8.5%0.68%0.17%0.11%
Sep 202643.5%19.6%17.6%10.4%8.2%0.61%0.12%0.1%

How has the Honda and Husqvarna comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026?

2 changes

  1. In September 2026, Honda lost share of searches among chainsaw and outdoor power brands in New Zealand, from 46.3% to 43.5%.

  2. Husqvarna’s share of searches among chainsaw and outdoor power brands in New Zealand has lost ground for 3 months in a row, from 9% to 8.2% in September 2026.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Honda’s and Husqvarna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Honda

10 branded search terms

  • honda
  • honda accord
  • honda car
  • honda cars
  • honda civic
  • honda crv
  • honda fit
  • honda hrv
  • honda jazz
  • honda odyssey

Husqvarna

13 branded search terms

  • husqvarna
  • husqvarna 236
  • husqvarna 395xp
  • husqvarna 450
  • husqvarna 562xp
  • husqvarna automower
  • husqvarna concrete saw
  • husqvarna hamilton
  • husqvarna hedge cutter
  • husqvarna leaf blower
  • husqvarna line trimmer
  • husqvarna motorbike
  • husqvarna weed eater

How the Brand Demand Index is measured

Other head-to-heads among chainsaw and outdoor power brands

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