Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 10.4% of all New Zealand chainsaw and outdoor power brand searches, placing Stihl fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, Stihl appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Stihl is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. HondaShare of searches 43.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. RyobiShare of searches 19.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MakitaShare of searches 17.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. StihlShare of searches 10.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. HusqvarnaShare of searches 8.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

+3 more

Stihl website (opens in a new tab)

Follow Stihl and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Stihl is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Honda4th
  5. Shindaiwa5th
  6. Makita6th
  7. Ryobi–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shindaiwa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chainsaw and outdoor power brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which chainsaw and outdoor power brands compete with Stihl?

Stihl against chainsaw and outdoor power brands in New Zealand, by month

Share of searches by month for Honda, Ryobi, Makita, Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaRyobiMakitaStihlHusqvarnaECHOShindaiwaGreenworks
Oct 202543.9%18.1%15.3%10.7%11.3%0.44%0.15%0.09%
Nov 202537.4%23.3%15.3%12.5%10.8%0.46%0.17%0.07%
Dec 202541.2%22.3%14.5%12.1%9.3%0.41%0.14%0.07%
Jan 202645%19.2%14%11.8%9.4%0.42%0.14%0.06%
Feb 202645.3%17%14.7%12.4%9.9%0.49%0.15%0.1%
Mar 202647.7%17.5%13.9%10.6%9.5%0.54%0.18%0.07%
Apr 202643.9%17.9%15.4%11.7%10.3%0.57%0.2%0.11%
May 202645.6%14.5%15.6%13.4%10.2%0.57%0.16%0.08%
Jun 202648.1%14.4%16.2%11.4%9%0.63%0.17%0.11%
Jul 202648.2%14.4%16%11.7%8.9%0.58%0.14%0.11%
Aug 202646.3%16.3%16.7%11.3%8.5%0.68%0.17%0.11%
Sep 202643.5%19.6%17.6%10.4%8.2%0.61%0.12%0.1%

  1. 1.Honda

    43.5%

    Held 1st. 40.4K estimated branded searches, +4.7% vs prior month. Share -2.9 points.

  2. 2.Ryobi

    19.6%

    Moved from 3rd to 2nd. 18.2K estimated branded searches, +34.4% vs prior month. Share +3.3 points.

  3. 3.Makita

    17.6%

    Moved from 2nd to 3rd. 16.3K estimated branded searches, +17.3% vs prior month. Share +0.8 points.

  4. 4.Stihl

    10.4%

    Held 4th. 9.6K estimated branded searches, +2.8% vs prior month. Share -0.9 points.

  5. 5.Husqvarna

    8.2%

    Held 5th. 7.6K estimated branded searches, +7.8% vs prior month. Share -0.3 points.

  6. 6.ECHO

    0.61%

    Held 6th. 570 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Shindaiwa

    0.12%

    Held 7th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

  8. 8.Greenworks

    0.1%

    Held 8th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

34 comparisons

How has branded search demand for Stihl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among chainsaw and outdoor power brands in New Zealand peaked at 13.4% in May 2026 and was lowest at 10.4% in September 2026.
  • Across the 12 months ending September 2026, Stihl rose from 5th to 4th among chainsaw and outdoor power brands in New Zealand.

How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026?

6 changes

  1. In September 2026, Ryobi overtook Makita to rank 2nd among chainsaw and outdoor power brands in New Zealand, with 19.6% of the searches.

  2. In September 2026, Makita gained share of searches among chainsaw and outdoor power brands in New Zealand, from 16.7% to 17.6%.

  3. In September 2026, Honda lost share of searches among chainsaw and outdoor power brands in New Zealand, from 46.3% to 43.5%.

  4. In September 2026, Stihl lost share of searches among chainsaw and outdoor power brands in New Zealand, from 11.3% to 10.4%.

  5. Husqvarna’s share of searches among chainsaw and outdoor power brands in New Zealand has lost ground for 3 months in a row, from 9% to 8.2% in September 2026.

  6. Estimated monthly branded searches for ECHO in New Zealand rose 35.7% over 12 measured months, from 420 to 570 in September 2026.

How are Stihl’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl concrete saw
  • stihl edger
  • stihl hedge trimmer
  • stihl lawn edger
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl pole saw
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands4th of 810.4%Shown above
Cordless chainsaw brands2nd of 621.1%Show ranking
Leaf blower brands3rd of 718.6%Show ranking
Lawn mower brands2nd of 1024.4%Show ranking
Stone saw brands2nd of 626%Show ranking
Cut off saw brands4th of 718%Show ranking
Garden tool brands4th of 1319.8%Show ranking
Air blower brands3rd of 620.3%Show ranking
Edger brands4th of 720.3%Show ranking
Cordless blower brands1st of 431.6%Show ranking
Grass trimmer brands1st of 827.9%Show ranking
Pruning saw brands2nd of 832.8%Show ranking
Hedge cutter brands1st of 433%Show ranking
Pressure washer brands1st of 729.8%Show ranking
Earth auger brands3rd of 825.6%Show ranking
Power washer brands2nd of 826.1%Show ranking
Backpack sprayer brands2nd of 735.7%Show ranking
Lawn edger brands4th of 80.85%Show ranking
Post hole digger brands1st of 353%Show ranking
Leaf vacuum brands1st of 455.4%Show ranking
Backpack blower brands1st of 355.7%Show ranking
Robotic lawn mower brands2nd of 643.9%Show ranking
Brush cutter brands2nd of 546.2%Show ranking
Asphalt cutter brands2nd of 449.1%Show ranking
Brush blade brands2nd of 349.5%Show ranking
Power broom brands2nd of 348.9%Show ranking
Weed sprayer brands1st of 361.2%Show ranking
Hedge shears brands1st of 485.6%Show ranking
Tree loppers brands1st of 383.9%Show ranking
Creator with pink hair and a pink jacket

Is Stihl your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free