Honda vs Stihl:Which is more popular?
In September 2026, Honda had more branded searches than Stihl among chainsaw and outdoor power brands in New Zealand. Honda had about 40,400 branded searches, while Stihl had 9,630. Honda made up 43.5% of all chainsaw and outdoor power brand searches we track, and Stihl accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, Stihl appeared in all five answers and Honda in two. Stihl was mentioned before Honda in every answer.
Who do people search for more?
Honda, about 4 searches for every 1 for Stihl
Who does AI mention more?
Stihl, mentioned in every answer we collected
Who does AI recommend more?
Stihl, named ahead of Honda in every answer
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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Honda was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Honda in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Honda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shindaiwa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chainsaw and outdoor power brands
5 answers
Asked ChatGPT
“Which chainsaw and outdoor power brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chainsaw and outdoor power brands in New Zealand?”
Asked ChatGPT
“What's the best chainsaw and outdoor power brand in New Zealand for a farm or garden?”
Searched Google, AI Overview
“chainsaw brands nz”
Searched Google, AI Overview
“best chainsaw nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Honda or Stihl more popular in search?
This chart shows how often people search Google for Honda and Stihl by name. Each line represents a brand's share of searches for all eight chainsaw and outdoor power brands we track, month by month, from searches in New Zealand.
Share of searches by month for Honda, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Honda | Ryobi | Makita | Stihl | Husqvarna | ECHO | Shindaiwa | Greenworks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 18.1% | 15.3% | 10.7% | 11.3% | 0.44% | 0.15% | 0.09% |
| Nov 2025 | 37.4% | 23.3% | 15.3% | 12.5% | 10.8% | 0.46% | 0.17% | 0.07% |
| Dec 2025 | 41.2% | 22.3% | 14.5% | 12.1% | 9.3% | 0.41% | 0.14% | 0.07% |
| Jan 2026 | 45% | 19.2% | 14% | 11.8% | 9.4% | 0.42% | 0.14% | 0.06% |
| Feb 2026 | 45.3% | 17% | 14.7% | 12.4% | 9.9% | 0.49% | 0.15% | 0.1% |
| Mar 2026 | 47.7% | 17.5% | 13.9% | 10.6% | 9.5% | 0.54% | 0.18% | 0.07% |
| Apr 2026 | 43.9% | 17.9% | 15.4% | 11.7% | 10.3% | 0.57% | 0.2% | 0.11% |
| May 2026 | 45.6% | 14.5% | 15.6% | 13.4% | 10.2% | 0.57% | 0.16% | 0.08% |
| Jun 2026 | 48.1% | 14.4% | 16.2% | 11.4% | 9% | 0.63% | 0.17% | 0.11% |
| Jul 2026 | 48.2% | 14.4% | 16% | 11.7% | 8.9% | 0.58% | 0.14% | 0.11% |
| Aug 2026 | 46.3% | 16.3% | 16.7% | 11.3% | 8.5% | 0.68% | 0.17% | 0.11% |
| Sep 2026 | 43.5% | 19.6% | 17.6% | 10.4% | 8.2% | 0.61% | 0.12% | 0.1% |
How has the Honda and Stihl comparison changed over the last 12 months?
3 findings
- Honda was ahead of Stihl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda’s share of searches among chainsaw and outdoor power brands in New Zealand moved from 43.9% to 43.5%, and its estimated monthly branded searches moved from 42.3K to 40.4K.
- Across the 12 months ending September 2026, Stihl’s share of searches among chainsaw and outdoor power brands in New Zealand moved from 10.7% to 10.4%, and its estimated monthly branded searches moved from 10.3K to 9.6K.
How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026?
2 changes
In September 2026, Honda lost share of searches among chainsaw and outdoor power brands in New Zealand, from 46.3% to 43.5%.
In September 2026, Stihl lost share of searches among chainsaw and outdoor power brands in New Zealand, from 11.3% to 10.4%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Honda’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among chainsaw and outdoor power brands
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