Brandwave

How popular isStihl?

In September 2026, people searched for Stihl by name about 14,300 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 26.1% of all New Zealand power washer brand searches, placing Stihl second out of eight brands. When we asked both ChatGPT and Google AI Overviews about power washer brands, Stihl appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Stihl is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. RyobiShare of searches 33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. StihlShare of searches 26.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 19.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. KarcherShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. OzitoShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+3 more

Stihl website (opens in a new tab)

Follow Stihl and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top power washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karcher1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Ozito4th
  5. DeWalt–
  6. Honda Power Equipment–
  7. Milwaukee–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power washer brands

5 answers

  • Asked ChatGPT

    “Which power washer brand should I buy in New Zealand?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Stihl
    4. 4Ozito

  • Asked ChatGPT

    “What are the best power washer brands in New Zealand?”

    1. 1Karcher
    2. 2Stihl
    3. 3Ryobi
    4. 4Ozito

  • Asked ChatGPT

    “What's the best power washer brand in New Zealand for home cleaning?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Ozito

  • Searched Google, AI Overview

    “best power washer”

    1. 1Karcher

  • Searched Google, AI Overview

    “pressure washer for home”

    1. 1Karcher

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which power washer brands compete with Stihl?

Stihl against power washer brands in New Zealand, by month

Share of searches by month for Ryobi, Stihl, DeWalt, Karcher, Ozito, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiStihlDeWaltKarcherOzitoHonda Power EquipmentMilwaukeeGreenworks
Oct 202529.5%28.4%18.1%12.5%6.9%4.4%0.22%0.04%
Nov 202532.8%26.2%19.4%11.7%6.2%3.5%0.16%0%
Dec 202534.9%28%14.9%12.4%6.6%3.1%0.14%0%
Jan 202630.6%31.3%16.2%11.2%7.3%3.2%0.15%0.04%
Feb 202626.7%33.9%18.1%10%6.7%4.4%0.17%0.04%
Mar 202632.3%28.1%19.1%10.2%6.8%3.4%0.09%0%
Apr 202629.2%29.3%18.6%12.9%7.1%2.8%0.13%0.04%
May 202624%35.6%19%12.7%5.7%2.7%0.18%0.04%
Jun 202625.3%29%23.2%12.7%7%2.6%0.18%0.04%
Jul 202625%29.6%19.4%16.2%7.2%2.5%0.18%0%
Aug 202629.4%27.8%21%12.2%6.7%2.7%0.21%0%
Sep 202633%26.1%19.7%11.5%6.3%3.2%0.2%0%

  1. 1.Ryobi

    33%

    Held 1st. 8.4K estimated branded searches, +19.4% vs prior month. Share +3.6 points.

  2. 2.Stihl

    26.1%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.DeWalt

    19.7%

    Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Karcher

    11.5%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Ozito

    6.3%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Honda Power Equipment

    3.2%

    Held 6th. 820 estimated branded searches, +30.2% vs prior month. Share +0.6 points.

  7. 7.Milwaukee

    0.2%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Greenworks

    0%

    Held 8th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Stihl and its closest rivals

Every comparison with Stihl

34 comparisons

How has branded search demand for Stihl changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stihl in New Zealand fell from 16.2K to 14.3K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among power washer brands in New Zealand decreased from 28.4% to 26.1%.
  • Across the 12 months ending September 2026, Stihl’s share of searches among power washer brands in New Zealand peaked at 35.6% in May 2026 and was lowest at 26.1% in September 2026.

How did search popularity change for New Zealand power washer brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among power washer brands in New Zealand, from 29.4% to 33%.

  2. In September 2026, Honda Power Equipment gained share of searches among power washer brands in New Zealand, from 2.7% to 3.2%.

  3. In September 2026, Stihl lost share of searches among power washer brands in New Zealand, from 27.8% to 26.1%.

  4. In September 2026, DeWalt lost share of searches among power washer brands in New Zealand, from 21% to 19.7%.

  5. In September 2026, Karcher lost share of searches among power washer brands in New Zealand, from 12.2% to 11.5%.

  6. Estimated monthly branded searches for Greenworks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Stihl’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl chainsaw
  • stihl concrete saw
  • stihl edger
  • stihl hedge trimmer
  • stihl lawn edger
  • stihl lawn mower
  • stihl line trimmer
  • stihl mower
  • stihl pole saw
  • stihl weed eater

Do you work for Stihl? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stihl compete?

Stihl is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands4th of 810.4%Show ranking
Cordless chainsaw brands2nd of 621.1%Show ranking
Leaf blower brands3rd of 718.6%Show ranking
Lawn mower brands2nd of 1024.4%Show ranking
Stone saw brands2nd of 626%Show ranking
Cut off saw brands4th of 718%Show ranking
Garden tool brands4th of 1319.8%Show ranking
Air blower brands3rd of 620.3%Show ranking
Edger brands4th of 720.3%Show ranking
Cordless blower brands1st of 431.6%Show ranking
Grass trimmer brands1st of 827.9%Show ranking
Pruning saw brands2nd of 832.8%Show ranking
Hedge cutter brands1st of 433%Show ranking
Pressure washer brands1st of 729.8%Show ranking
Earth auger brands3rd of 825.6%Show ranking
Power washer brands2nd of 826.1%Shown above
Backpack sprayer brands2nd of 735.7%Show ranking
Lawn edger brands4th of 80.85%Show ranking
Post hole digger brands1st of 353%Show ranking
Leaf vacuum brands1st of 455.4%Show ranking
Backpack blower brands1st of 355.7%Show ranking
Robotic lawn mower brands2nd of 643.9%Show ranking
Brush cutter brands2nd of 546.2%Show ranking
Asphalt cutter brands2nd of 449.1%Show ranking
Brush blade brands2nd of 349.5%Show ranking
Power broom brands2nd of 348.9%Show ranking
Weed sprayer brands1st of 361.2%Show ranking
Hedge shears brands1st of 485.6%Show ranking
Tree loppers brands1st of 383.9%Show ranking
Creator with pink hair and a pink jacket

Is Stihl your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free