Brandwave

DeWalt vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than DeWalt among power washer brands in New Zealand. Stihl had about 6,600 branded searches, while DeWalt had 4,990. Stihl made up 26.1% of all power washer brand searches we track, and DeWalt accounted for 19.7%. When we asked ChatGPT and Google AI Overviews about power washer brands, Stihl appeared in two of the five answers and DeWalt in none.

Among power washer brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 32% more searches than DeWalt

Stihl 6.6K searchesDeWalt 5K searches

Who does AI mention more?

Stihl, mentioned in 2 of 5 answers, DeWalt in 0

Stihl in 2 of 5DeWalt in 0 of 5

Who does AI recommend more?

Stihl, the only one of the two named

Stihl first in 2DeWalt never named

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Top power washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karcher1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Ozito4th
  5. DeWalt–
  6. Honda Power Equipment–
  7. Milwaukee–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power washer brands

5 answers

  • Asked ChatGPT

    “Which power washer brand should I buy in New Zealand?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Stihl
    4. 4Ozito

  • Asked ChatGPT

    “What are the best power washer brands in New Zealand?”

    1. 1Karcher
    2. 2Stihl
    3. 3Ryobi
    4. 4Ozito

  • Asked ChatGPT

    “What's the best power washer brand in New Zealand for home cleaning?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Ozito

  • Searched Google, AI Overview

    “best power washer”

    1. 1Karcher

  • Searched Google, AI Overview

    “pressure washer for home”

    1. 1Karcher

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Stihl more popular in search?

This chart shows how often people search Google for DeWalt and Stihl by name. Each line represents a brand's share of searches for all eight power washer brands we track, month by month, from searches in New Zealand.

DeWalt and Stihl among power washer brands in New Zealand, by month

Share of searches by month for Stihl, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiStihlDeWaltKarcherOzitoHonda Power EquipmentMilwaukeeGreenworks
Oct 202529.5%28.4%18.1%12.5%6.9%4.4%0.22%0.04%
Nov 202532.8%26.2%19.4%11.7%6.2%3.5%0.16%0%
Dec 202534.9%28%14.9%12.4%6.6%3.1%0.14%0%
Jan 202630.6%31.3%16.2%11.2%7.3%3.2%0.15%0.04%
Feb 202626.7%33.9%18.1%10%6.7%4.4%0.17%0.04%
Mar 202632.3%28.1%19.1%10.2%6.8%3.4%0.09%0%
Apr 202629.2%29.3%18.6%12.9%7.1%2.8%0.13%0.04%
May 202624%35.6%19%12.7%5.7%2.7%0.18%0.04%
Jun 202625.3%29%23.2%12.7%7%2.6%0.18%0.04%
Jul 202625%29.6%19.4%16.2%7.2%2.5%0.18%0%
Aug 202629.4%27.8%21%12.2%6.7%2.7%0.21%0%
Sep 202633%26.1%19.7%11.5%6.3%3.2%0.2%0%

How has the DeWalt and Stihl comparison changed over the last 12 months?

3 findings
  • Stihl was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among power washer brands in New Zealand moved from 18.1% to 19.7%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among power washer brands in New Zealand moved from 28.4% to 26.1%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for New Zealand power washer brands in September 2026?

2 changes

  1. In September 2026, Stihl lost share of searches among power washer brands in New Zealand, from 27.8% to 26.1%.

  2. In September 2026, DeWalt lost share of searches among power washer brands in New Zealand, from 21% to 19.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Stihl

1 branded search term

  • stihl

How the Brand Demand Index is measured

Other head-to-heads among power washer brands

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