Brandwave

Ryobi vs Stihl:Which is more popular?

In September 2026, Ryobi had more branded searches than Stihl among power washer brands in New Zealand. Ryobi had about 8,360 branded searches, while Stihl had 6,600. Ryobi made up 33% of all power washer brand searches we track, and Stihl accounted for 26.1%. When we asked ChatGPT and Google AI Overviews about power washer brands, Ryobi appeared in three of the five answers and Stihl in two. Ryobi was mentioned before Stihl in two out of three answers.

Among power washer brands in New Zealand in September 2026

Who do people search for more?

Ryobi, about 27% more searches than Stihl

Ryobi 8.4K searchesStihl 6.6K searches

Who does AI mention more?

Ryobi, mentioned in 3 of 5 answers, Stihl in 2

Ryobi in 3 of 5Stihl in 2 of 5

Who does AI recommend more?

Ryobi, named ahead of Stihl in 2 of 3 answers

Ryobi first in 2Stihl first in 1

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Top power washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ryobi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ryobi was listed before Stihl in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karcher1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Ozito4th
  5. DeWalt–
  6. Honda Power Equipment–
  7. Milwaukee–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power washer brands

5 answers
  • Asked ChatGPT

    “Which power washer brand should I buy in New Zealand?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Stihl
    4. 4Ozito
  • Asked ChatGPT

    “What are the best power washer brands in New Zealand?”

    1. 1Karcher
    2. 2Stihl
    3. 3Ryobi
    4. 4Ozito
  • Asked ChatGPT

    “What's the best power washer brand in New Zealand for home cleaning?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Ozito
  • Searched Google, AI Overview

    “best power washer”

    1. 1Karcher
  • Searched Google, AI Overview

    “pressure washer for home”

    1. 1Karcher

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ryobi or Stihl more popular in search?

This chart shows how often people search Google for Ryobi and Stihl by name. Each line represents a brand's share of searches for all eight power washer brands we track, month by month, from searches in New Zealand.

Ryobi and Stihl among power washer brands in New Zealand, by month

Share of searches by month for Ryobi, Stihl. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiStihlDeWaltKarcherOzitoHonda Power EquipmentMilwaukeeGreenworks
Oct 202529.5%28.4%18.1%12.5%6.9%4.4%0.22%0.04%
Nov 202532.8%26.2%19.4%11.7%6.2%3.5%0.16%0%
Dec 202534.9%28%14.9%12.4%6.6%3.1%0.14%0%
Jan 202630.6%31.3%16.2%11.2%7.3%3.2%0.15%0.04%
Feb 202626.7%33.9%18.1%10%6.7%4.4%0.17%0.04%
Mar 202632.3%28.1%19.1%10.2%6.8%3.4%0.09%0%
Apr 202629.2%29.3%18.6%12.9%7.1%2.8%0.13%0.04%
May 202624%35.6%19%12.7%5.7%2.7%0.18%0.04%
Jun 202625.3%29%23.2%12.7%7%2.6%0.18%0.04%
Jul 202625%29.6%19.4%16.2%7.2%2.5%0.18%0%
Aug 202629.4%27.8%21%12.2%6.7%2.7%0.21%0%
Sep 202633%26.1%19.7%11.5%6.3%3.2%0.2%0%

How has the Ryobi and Stihl comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Stihl took it in January 2026, Ryobi took it in March 2026, Stihl took it in April 2026, Ryobi took it in August 2026.
  • Across the 12 months ending September 2026, Ryobi’s share of searches among power washer brands in New Zealand moved from 29.5% to 33%, and its estimated monthly branded searches moved from 6.8K to 8.4K.
  • Across the 12 months ending September 2026, Stihl’s share of searches among power washer brands in New Zealand moved from 28.4% to 26.1%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for New Zealand power washer brands in September 2026?

2 changes
  1. In September 2026, Ryobi gained share of searches among power washer brands in New Zealand, from 29.4% to 33%.

  2. In September 2026, Stihl lost share of searches among power washer brands in New Zealand, from 27.8% to 26.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ryobi’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ryobi

3 branded search terms

  • ryobi
  • ryobi power washers
  • ryobi tool

Stihl

1 branded search term

  • stihl

How the Brand Demand Index is measured

Other head-to-heads among power washer brands

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