Brandwave

How popular isKarcher?

In September 2026, people searched for Karcher by name about 6,390 times in New Zealand, a 9.9% decrease from the previous year. These searches made up 11.5% of all New Zealand power washer brand searches, placing Karcher fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about power washer brands, Karcher appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Karcher is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. RyobiShare of searches 33%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. StihlShare of searches 26.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 19.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. KarcherShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. OzitoShare of searches 6.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top power washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Karcher appeared in all five answers. Karcher is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karcher1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Ozito4th
  5. DeWalt–
  6. Honda Power Equipment–
  7. Milwaukee–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power washer brands

5 answers

  • Asked ChatGPT

    “Which power washer brand should I buy in New Zealand?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Stihl
    4. 4Ozito

  • Asked ChatGPT

    “What are the best power washer brands in New Zealand?”

    1. 1Karcher
    2. 2Stihl
    3. 3Ryobi
    4. 4Ozito

  • Asked ChatGPT

    “What's the best power washer brand in New Zealand for home cleaning?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Ozito

  • Searched Google, AI Overview

    “best power washer”

    1. 1Karcher

  • Searched Google, AI Overview

    “pressure washer for home”

    1. 1Karcher

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which power washer brands compete with Karcher?

Karcher against power washer brands in New Zealand, by month

Share of searches by month for Ryobi, Stihl, DeWalt, Karcher, Ozito, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiStihlDeWaltKarcherOzitoHonda Power EquipmentMilwaukeeGreenworks
Oct 202529.5%28.4%18.1%12.5%6.9%4.4%0.22%0.04%
Nov 202532.8%26.2%19.4%11.7%6.2%3.5%0.16%0%
Dec 202534.9%28%14.9%12.4%6.6%3.1%0.14%0%
Jan 202630.6%31.3%16.2%11.2%7.3%3.2%0.15%0.04%
Feb 202626.7%33.9%18.1%10%6.7%4.4%0.17%0.04%
Mar 202632.3%28.1%19.1%10.2%6.8%3.4%0.09%0%
Apr 202629.2%29.3%18.6%12.9%7.1%2.8%0.13%0.04%
May 202624%35.6%19%12.7%5.7%2.7%0.18%0.04%
Jun 202625.3%29%23.2%12.7%7%2.6%0.18%0.04%
Jul 202625%29.6%19.4%16.2%7.2%2.5%0.18%0%
Aug 202629.4%27.8%21%12.2%6.7%2.7%0.21%0%
Sep 202633%26.1%19.7%11.5%6.3%3.2%0.2%0%

  1. 1.Ryobi

    33%

    Held 1st. 8.4K estimated branded searches, +19.4% vs prior month. Share +3.6 points.

  2. 2.Stihl

    26.1%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.DeWalt

    19.7%

    Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Karcher

    11.5%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Ozito

    6.3%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Honda Power Equipment

    3.2%

    Held 6th. 820 estimated branded searches, +30.2% vs prior month. Share +0.6 points.

  7. 7.Milwaukee

    0.2%

    Held 7th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Greenworks

    0%

    Held 8th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Karcher and its closest rivals

Every comparison with Karcher

18 comparisons

How has branded search demand for Karcher changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Karcher in New Zealand fell from 7.1K to 6.4K.
  • Across the 12 months ending September 2026, Karcher’s share of searches among power washer brands in New Zealand decreased from 12.5% to 11.5%.
  • Across the 12 months ending September 2026, Karcher’s share of searches among power washer brands in New Zealand peaked at 16.2% in July 2026 and was lowest at 10% in February 2026.

How did search popularity change for New Zealand power washer brands in September 2026?

6 changes

  1. In September 2026, Ryobi gained share of searches among power washer brands in New Zealand, from 29.4% to 33%.

  2. In September 2026, Honda Power Equipment gained share of searches among power washer brands in New Zealand, from 2.7% to 3.2%.

  3. In September 2026, Stihl lost share of searches among power washer brands in New Zealand, from 27.8% to 26.1%.

  4. In September 2026, DeWalt lost share of searches among power washer brands in New Zealand, from 21% to 19.7%.

  5. In September 2026, Karcher lost share of searches among power washer brands in New Zealand, from 12.2% to 11.5%.

  6. Estimated monthly branded searches for Greenworks in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Karcher’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Karcher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • karcher
  • karcher pressure washer
  • karcher water blaster
  • karcher waterblaster

Do you work for Karcher? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Karcher compete?

Karcher is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pressure washer brands3rd of 722.1%Show ranking
Power washer brands4th of 811.5%Shown above
Carpet cleaner brands3rd of 516.6%Show ranking
Cleaning tool brands1st of 556.8%Show ranking
Foam cannon brands1st of 375.3%Show ranking
Snow foam lance brands1st of 390.6%Show ranking
Creator with pink hair and a pink jacket

Is Karcher your brand?

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