Brandwave

DeWalt vs Karcher:Which is more popular?

In September 2026, DeWalt had more branded searches than Karcher among power washer brands in New Zealand. DeWalt had about 4,990 branded searches, while Karcher had 2,900. DeWalt made up 19.7% of all power washer brand searches we track, and Karcher accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about power washer brands, Karcher appeared in all five answers and DeWalt in none.

Among power washer brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 72% more searches than Karcher

DeWalt 5K searchesKarcher 2.9K searches

Who does AI mention more?

Karcher, mentioned in every answer we collected

Karcher in 5 of 5DeWalt in 0 of 5

Who does AI recommend more?

Karcher, the only one of the two named

Karcher first in 3DeWalt never named

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Top power washer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Karcher appeared in all five answers. DeWalt did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Karcher1st
  2. Ryobi2nd
  3. Stihl3rd
  4. Ozito4th
  5. DeWalt–
  6. Honda Power Equipment–
  7. Milwaukee–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ozito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power washer brands

5 answers
  • Asked ChatGPT

    “Which power washer brand should I buy in New Zealand?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Stihl
    4. 4Ozito
  • Asked ChatGPT

    “What are the best power washer brands in New Zealand?”

    1. 1Karcher
    2. 2Stihl
    3. 3Ryobi
    4. 4Ozito
  • Asked ChatGPT

    “What's the best power washer brand in New Zealand for home cleaning?”

    1. 1Karcher
    2. 2Ryobi
    3. 3Ozito
  • Searched Google, AI Overview

    “best power washer”

    1. 1Karcher
  • Searched Google, AI Overview

    “pressure washer for home”

    1. 1Karcher

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Karcher more popular in search?

This chart shows how often people search Google for DeWalt and Karcher by name. Each line represents a brand's share of searches for all eight power washer brands we track, month by month, from searches in New Zealand.

DeWalt and Karcher among power washer brands in New Zealand, by month

Share of searches by month for DeWalt, Karcher. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiStihlDeWaltKarcherOzitoHonda Power EquipmentMilwaukeeGreenworks
Oct 202529.5%28.4%18.1%12.5%6.9%4.4%0.22%0.04%
Nov 202532.8%26.2%19.4%11.7%6.2%3.5%0.16%0%
Dec 202534.9%28%14.9%12.4%6.6%3.1%0.14%0%
Jan 202630.6%31.3%16.2%11.2%7.3%3.2%0.15%0.04%
Feb 202626.7%33.9%18.1%10%6.7%4.4%0.17%0.04%
Mar 202632.3%28.1%19.1%10.2%6.8%3.4%0.09%0%
Apr 202629.2%29.3%18.6%12.9%7.1%2.8%0.13%0.04%
May 202624%35.6%19%12.7%5.7%2.7%0.18%0.04%
Jun 202625.3%29%23.2%12.7%7%2.6%0.18%0.04%
Jul 202625%29.6%19.4%16.2%7.2%2.5%0.18%0%
Aug 202629.4%27.8%21%12.2%6.7%2.7%0.21%0%
Sep 202633%26.1%19.7%11.5%6.3%3.2%0.2%0%

How has the DeWalt and Karcher comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Karcher in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among power washer brands in New Zealand moved from 18.1% to 19.7%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Karcher’s share of searches among power washer brands in New Zealand moved from 12.5% to 11.5%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for New Zealand power washer brands in September 2026?

2 changes
  1. In September 2026, DeWalt lost share of searches among power washer brands in New Zealand, from 21% to 19.7%.

  2. In September 2026, Karcher lost share of searches among power washer brands in New Zealand, from 12.2% to 11.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Karcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Karcher

1 branded search term

  • karcher

How the Brand Demand Index is measured

Other head-to-heads among power washer brands

Creator with pink hair and a pink jacket

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