Brandwave

How popular isKärcher in search?

In August 2026, there were an estimated 10.2K branded searches for Kärcher in New Zealand which is down 13% over the last 11 months. Kärcher holds 54.3% estimated Share of Search among New Zealand pressure washer brands and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Kärcher54.3%
  2. Ozito41.3%
  3. Nilfisk2.6%
  4. Gerni1.8%
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Which pressure washer brands compete with Kärcher?

Kärcher against pressure washer brands in New Zealand, by month

Share of Search by month for Kärcher, Ozito, Nilfisk. The figures are in the table below the chart.

View monthly share of search table
MonthKärcherOzitoNilfiskGerni
Oct 202558%36.3%3.7%2%
Nov 202561.7%33.6%3%1.8%
Dec 202559.7%36.2%2.5%1.6%
Jan 202652.4%42%3.7%1.9%
Feb 202655%40.9%2.7%1.4%
Mar 202654.2%41%3.1%1.7%
Apr 202654%41.7%3%1.3%
May 202654.6%41.7%2.3%1.5%
Jun 202655.9%40%2.7%1.5%
Jul 202657.5%38.7%2.3%1.5%
Aug 202654.3%41.3%2.6%1.8%
Sep 2026————

  1. 1.Kärcher

    54.3%

    held 1st · 10.2K estimated branded searches · -2.2% vs prior month · -3.2 points

  2. 2.Ozito

    41.3%

    held 2nd · 7.8K estimated branded searches · +10.7% vs prior month · +2.7 points

  3. 3.Nilfisk

    2.6%

    held 3rd · 490 estimated branded searches · +16.7% vs prior month · +0.3 points

  4. 4.Gerni

    1.8%

    held 4th · 330 estimated branded searches · +17.9% vs prior month · +0.2 points

Compare search popularity between Kärcher and its closest rivals

How has branded search demand for Kärcher changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kärcher in New Zealand fell from 11.8K to 10.2K.
  • Across the 11 months ending August 2026, Kärcher’s estimated Share of Search among pressure washer brands in New Zealand decreased from 58% to 54.3%.
  • Across the 11 months ending August 2026, Kärcher’s estimated Share of Search among pressure washer brands in New Zealand peaked at 61.7% in November 2025 and was lowest at 52.4% in January 2026.

How did search popularity change for New Zealand pressure washer brands in August 2026?

  1. In August 2026, Ozito gained estimated Share of Search among pressure washer brands in New Zealand, from 38.7% to 41.3%.

  2. In August 2026, Kärcher lost estimated Share of Search among pressure washer brands in New Zealand, from 57.5% to 54.3%.

  3. Estimated monthly branded searches for Nilfisk in New Zealand fell 34.7% over 11 measured months, from 750 to 490 in August 2026.

  4. Estimated monthly branded searches for Gerni in New Zealand fell 19.5% over 11 measured months, from 410 to 330 in August 2026.

How is Kärcher measured?

Brandwave collects information about searches that people make online using Kärcher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • kaercher com
  • karcher
  • karcher k2
  • karcher k3
  • karcher k3 power washer
  • karcher k4
  • karcher k4 power washer
  • karcher k5
  • karcher k7
  • karcher near me
  • karcher nz
  • karcher online
  • karcher pressure washer
  • karcher sc3
  • karcher vw2
  • karcher water blaster
  • karcher waterblaster
  • karcher wd3
  • karcher wd6

Do you work for Kärcher? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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