Cleaning tool brands in New Zealand:Which are most popular?
In September 2026, Karcher was the most searched cleaning tool brand in New Zealand, accounting for 56.8% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Karcher and Oates were mentioned most often, in two of the five answers. Oates was recommended most often, though no response put it first.
KarcherShare of searches 56.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
BrabantiaShare of searches 20.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SabcoShare of searches 14.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
ViledaShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
OatesShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top cleaning tool brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Karcher and Oates were mentioned most often, in two of the five answers. Oates was recommended most often, though no answer put it first. Karcher and Vileda tied for second. Brabantia, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sabco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleaning tool brands
5 answers
Asked ChatGPT
“Which cleaning tool brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cleaning tool brands in New Zealand?”
Asked ChatGPT
“What's the best cleaning tool brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“cleaning tools for home”
Searched Google, AI Overview
“household cleaning brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which cleaning tool brands do people search for most?
This chart shows how often people search Google for each cleaning tool brand by name. Each line represents a brand's share of searches for all five cleaning tool brands we track, month by month, from searches in New Zealand.
Share of searches by month for Karcher, Brabantia, Sabco, Vileda, Oates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karcher | Brabantia | Sabco | Vileda | Oates |
|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 21.7% | 15.1% | 3.6% | 2% |
| Nov 2025 | 61.7% | 20.1% | 13% | 3.4% | 1.7% |
| Dec 2025 | 62.3% | 20.9% | 11.2% | 4.5% | 1% |
| Jan 2026 | 57% | 21.4% | 15.7% | 4.7% | 1.2% |
| Feb 2026 | 57.3% | 21.2% | 14.8% | 4.3% | 2.4% |
| Mar 2026 | 54.9% | 24% | 14.2% | 5% | 1.8% |
| Apr 2026 | 57.1% | 23% | 15% | 3.7% | 1.2% |
| May 2026 | 59.2% | 21.4% | 13.3% | 4.5% | 1.6% |
| Jun 2026 | 58.2% | 18.7% | 15.3% | 4.8% | 3% |
| Jul 2026 | 62.3% | 18.2% | 13.1% | 4.8% | 1.6% |
| Aug 2026 | 56.8% | 21.3% | 15.7% | 4.7% | 1.6% |
| Sep 2026 | 56.8% | 20.5% | 14.9% | 5.5% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.8% | 2.9K | 0% | 0 points | |
| 2, held 2nd | 20.5% | 1.1K | -3.7% | -0.8 points | |
| 3, held 3rd | 14.9% | 760 | -5% | -0.8 points | |
| 4, held 4th | 5.5% | 280 | +16.7% | +0.8 points | |
| 5, held 5th | 2.3% | 120 | +50% | +0.8 points |
1.
Karcher56.8%
Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
20.5%
Held 2nd. 1.1K estimated branded searches, -3.7% vs prior month. Share -0.8 points.
3.
Sabco14.9%
Held 3rd. 760 estimated branded searches, -5% vs prior month. Share -0.8 points.
4.
Vileda5.5%
Held 4th. 280 estimated branded searches, +16.7% vs prior month. Share +0.8 points.
5.
Oates2.3%
Held 5th. 120 estimated branded searches, +50% vs prior month. Share +0.8 points.
Which brand is most popular in search among cleaning tool brands in New Zealand?
5 brands
In September 2026, Karcher was the most searched among cleaning tool brands in New Zealand, with an estimated 2.9K branded searches, 56.8% of all searches for the five we track. Brabantia is in 2nd place, 36.2 percentage points behind at 20.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Karcher | 57.7% → 56.8% | 62.3%Dec 2025 | 54.9%Mar 2026 | 1st |
| Brabantia | 21.7% → 20.5% | 24%Mar 2026 | 18.2%Jul 2026 | 2nd |
| Sabco | 15.1% → 14.9% | 15.7%Jan 2026 | 11.2%Dec 2025 | 3rd |
| Vileda | 3.6% → 5.5% | 5.5%Sep 2026 | 3.4%Nov 2025 | 4th |
| Oates | 2% → 2.3% | 3%Jun 2026 | 1%Dec 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Karcher’s share of searches among cleaning tool brands in New Zealand decreased from 57.7% to 56.8%.
- Across the 12 months ending September 2026, Brabantia’s share of searches among cleaning tool brands in New Zealand decreased from 21.7% to 20.5%.
- Across the 12 months ending September 2026, Vileda’s share of searches among cleaning tool brands in New Zealand increased from 3.6% to 5.5%.
- Across the 12 months ending September 2026, Karcher’s share of searches among cleaning tool brands in New Zealand peaked at 62.3% in December 2025 and was lowest at 54.9% in March 2026.
- Across the 12 months ending September 2026, Brabantia’s share of searches among cleaning tool brands in New Zealand peaked at 24% in March 2026 and was lowest at 18.2% in July 2026.
- Across the 12 months ending September 2026, Sabco’s share of searches among cleaning tool brands in New Zealand peaked at 15.7% in January 2026 and was lowest at 11.2% in December 2025.
- Across the 12 months ending September 2026, Vileda’s share of searches among cleaning tool brands in New Zealand peaked at 5.5% in September 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Oates’ share of searches among cleaning tool brands in New Zealand peaked at 3% in June 2026 and was lowest at 1% in December 2025.
- Across the 12 months ending September 2026, Sabco and Oates held steady: their share of searches among cleaning tool brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand cleaning tool brands in September 2026?
4 changes
In September 2026, Oates gained share of searches among cleaning tool brands in New Zealand, from 1.6% to 2.3%.
In September 2026, Vileda gained share of searches among cleaning tool brands in New Zealand, from 4.7% to 5.5%.
In September 2026, Brabantia lost share of searches among cleaning tool brands in New Zealand, from 21.3% to 20.5%.
In September 2026, Sabco lost share of searches among cleaning tool brands in New Zealand, from 15.7% to 14.9%.
Compare popularity between leading brands
- Karcher vs Brabantia: compare popularity
- Karcher vs Sabco: compare popularity
- Karcher vs Vileda: compare popularity
- Karcher vs Oates: compare popularity
- Brabantia vs Sabco: compare popularity
- Brabantia vs Vileda: compare popularity
- Brabantia vs Oates: compare popularity
- Sabco vs Vileda: compare popularity
- Sabco vs Oates: compare popularity
- Vileda vs Oates: compare popularity
- Compare any of these brands
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