Brandwave

How popular isOates?

In September 2026, people searched for Oates by name about 120 times in New Zealand, a 20% increase from the previous year. These searches made up 2.3% of all New Zealand cleaning tool brand searches, placing Oates fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about cleaning tool brands, Oates appeared in two of the five answers and was the most recommended of the five.

Search and AI answers in September 2026

Oates is the fifth most searched of 5 competitors and the most recommended in AI answers.

  1. KarcherShare of searches 56.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. BrabantiaShare of searches 20.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SabcoShare of searches 14.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. ViledaShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd
  5. OatesShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
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Top cleaning tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oates is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oates1st
  2. Karcher2nd
  3. Vileda2nd
  4. Sabco4th
  5. Brabantia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sabco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cleaning tool brands

5 answers

  • Asked ChatGPT

    “Which cleaning tool brand should I buy in New Zealand?”

    1. 1Karcher

  • Asked ChatGPT

    “What are the best cleaning tool brands in New Zealand?”

    1. 1Karcher
    2. 2Oates

  • Asked ChatGPT

    “What's the best cleaning tool brand in New Zealand for everyday cleaning?”

    1. 1Vileda
    2. 2Oates
    3. 3Sabco

  • Searched Google, AI Overview

    “cleaning tools for home”

    1. Searched Google, AI Overview

      “household cleaning brands”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which cleaning tool brands compete with Oates?

      Oates against cleaning tool brands in New Zealand, by month

      Share of searches by month for Karcher, Brabantia, Sabco, Vileda, Oates. The figures are in the table below the chart.

      View monthly share of searches table
      MonthKarcherBrabantiaSabcoViledaOates
      Oct 202557.7%21.7%15.1%3.6%2%
      Nov 202561.7%20.1%13%3.4%1.7%
      Dec 202562.3%20.9%11.2%4.5%1%
      Jan 202657%21.4%15.7%4.7%1.2%
      Feb 202657.3%21.2%14.8%4.3%2.4%
      Mar 202654.9%24%14.2%5%1.8%
      Apr 202657.1%23%15%3.7%1.2%
      May 202659.2%21.4%13.3%4.5%1.6%
      Jun 202658.2%18.7%15.3%4.8%3%
      Jul 202662.3%18.2%13.1%4.8%1.6%
      Aug 202656.8%21.3%15.7%4.7%1.6%
      Sep 202656.8%20.5%14.9%5.5%2.3%

      1. 1.Karcher

        56.8%

        Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

      2. 2.Brabantia

        20.5%

        Held 2nd. 1.1K estimated branded searches, -3.7% vs prior month. Share -0.8 points.

      3. 3.Sabco

        14.9%

        Held 3rd. 760 estimated branded searches, -5% vs prior month. Share -0.8 points.

      4. 4.Vileda

        5.5%

        Held 4th. 280 estimated branded searches, +16.7% vs prior month. Share +0.8 points.

      5. 5.Oates

        2.3%

        Held 5th. 120 estimated branded searches, +50% vs prior month. Share +0.8 points.

      Compare popularity between Oates and its closest rivals

      Every comparison with Oates

      4 comparisons

      How has branded search demand for Oates changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Oates in New Zealand rose from 100 to 120.
      • Across the 12 months ending September 2026, Oates’ share of searches among cleaning tool brands in New Zealand peaked at 3% in June 2026 and was lowest at 1% in December 2025.

      How did search popularity change for New Zealand cleaning tool brands in September 2026?

      4 changes

      1. In September 2026, Oates gained share of searches among cleaning tool brands in New Zealand, from 1.6% to 2.3%.

      2. In September 2026, Vileda gained share of searches among cleaning tool brands in New Zealand, from 4.7% to 5.5%.

      3. In September 2026, Brabantia lost share of searches among cleaning tool brands in New Zealand, from 21.3% to 20.5%.

      4. In September 2026, Sabco lost share of searches among cleaning tool brands in New Zealand, from 15.7% to 14.9%.

      How are Oates’ branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Oates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • oates
      • oates cleaning

      Do you work for Oates? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

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