Brabantia vs Oates:Which is more popular?
In September 2026, Brabantia had more branded searches than Oates among cleaning tool brands in New Zealand. Brabantia had about 1,050 branded searches, while Oates had 120. Brabantia made up 20.5% of all cleaning tool brand searches we track, and Oates accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about cleaning tool brands, Oates appeared in two of the five answers and Brabantia in none.
Who do people search for more?
Brabantia, about 9 searches for every 1 for Oates
Who does AI mention more?
Oates, mentioned in 2 of 5 answers, Brabantia in 0
Who does AI recommend more?
Oates, the only one of the two named
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Top cleaning tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brabantia did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Karcher2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Oates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sabco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vileda1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cleaning tool brands
5 answers
Asked ChatGPT
“Which cleaning tool brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cleaning tool brands in New Zealand?”
Asked ChatGPT
“What's the best cleaning tool brand in New Zealand for everyday cleaning?”
Searched Google, AI Overview
“cleaning tools for home”
Searched Google, AI Overview
“household cleaning brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Brabantia or Oates more popular in search?
This chart shows how often people search Google for Brabantia and Oates by name. Each line represents a brand's share of searches for all five cleaning tool brands we track, month by month, from searches in New Zealand.
Share of searches by month for Brabantia, Oates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karcher | Brabantia | Sabco | Vileda | Oates |
|---|---|---|---|---|---|
| Oct 2025 | 57.7% | 21.7% | 15.1% | 3.6% | 2% |
| Nov 2025 | 61.7% | 20.1% | 13% | 3.4% | 1.7% |
| Dec 2025 | 62.3% | 20.9% | 11.2% | 4.5% | 1% |
| Jan 2026 | 57% | 21.4% | 15.7% | 4.7% | 1.2% |
| Feb 2026 | 57.3% | 21.2% | 14.8% | 4.3% | 2.4% |
| Mar 2026 | 54.9% | 24% | 14.2% | 5% | 1.8% |
| Apr 2026 | 57.1% | 23% | 15% | 3.7% | 1.2% |
| May 2026 | 59.2% | 21.4% | 13.3% | 4.5% | 1.6% |
| Jun 2026 | 58.2% | 18.7% | 15.3% | 4.8% | 3% |
| Jul 2026 | 62.3% | 18.2% | 13.1% | 4.8% | 1.6% |
| Aug 2026 | 56.8% | 21.3% | 15.7% | 4.7% | 1.6% |
| Sep 2026 | 56.8% | 20.5% | 14.9% | 5.5% | 2.3% |
How has the Brabantia and Oates comparison changed over the last 12 months?
3 findings
- Brabantia was ahead of Oates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brabantia’s share of searches among cleaning tool brands in New Zealand moved from 21.7% to 20.5%, and its estimated monthly branded searches held steady at 1.1K.
- Across the 12 months ending September 2026, Oates’ share of searches among cleaning tool brands in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 100 to 120.
How did search popularity change for New Zealand cleaning tool brands in September 2026?
2 changes
In September 2026, Oates gained share of searches among cleaning tool brands in New Zealand, from 1.6% to 2.3%.
In September 2026, Brabantia lost share of searches among cleaning tool brands in New Zealand, from 21.3% to 20.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brabantia’s and Oates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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