Brandwave

Shindaiwa vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Shindaiwa among chainsaw and outdoor power brands in New Zealand. Stihl had about 9,630 branded searches, while Shindaiwa had 110. Stihl made up 10.4% of all chainsaw and outdoor power brand searches we track, and Shindaiwa accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about chainsaw and outdoor power brands, Stihl appeared in all five answers and Shindaiwa in two. Stihl was mentioned before Shindaiwa in every answer.

Among chainsaw and outdoor power brands in New Zealand in September 2026

Who do people search for more?

Stihl, about 88 searches for every 1 for Shindaiwa

Stihl 9.6K searchesShindaiwa 110 searches

Who does AI mention more?

Stihl, mentioned in every answer we collected

Stihl in 5 of 5Shindaiwa in 2 of 5

Who does AI recommend more?

Stihl, named ahead of Shindaiwa in every answer

Stihl first in 4Shindaiwa never first

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Top chainsaw and outdoor power brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stihl appeared in all five answers. Shindaiwa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was listed before Shindaiwa in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. ECHO3rd
  4. Honda4th
  5. Shindaiwa5th
  6. Makita6th
  7. Ryobi–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Husqvarna4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shindaiwa2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about chainsaw and outdoor power brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Shindaiwa or Stihl more popular in search?

This chart shows how often people search Google for Shindaiwa and Stihl by name. Each line represents a brand's share of searches for all eight chainsaw and outdoor power brands we track, month by month, from searches in New Zealand.

Shindaiwa and Stihl among chainsaw and outdoor power brands in New Zealand, by month

Share of searches by month for Stihl, Shindaiwa. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaRyobiMakitaStihlHusqvarnaECHOShindaiwaGreenworks
Oct 202543.9%18.1%15.3%10.7%11.3%0.44%0.15%0.09%
Nov 202537.4%23.3%15.3%12.5%10.8%0.46%0.17%0.07%
Dec 202541.2%22.3%14.5%12.1%9.3%0.41%0.14%0.07%
Jan 202645%19.2%14%11.8%9.4%0.42%0.14%0.06%
Feb 202645.3%17%14.7%12.4%9.9%0.49%0.15%0.1%
Mar 202647.7%17.5%13.9%10.6%9.5%0.54%0.18%0.07%
Apr 202643.9%17.9%15.4%11.7%10.3%0.57%0.2%0.11%
May 202645.6%14.5%15.6%13.4%10.2%0.57%0.16%0.08%
Jun 202648.1%14.4%16.2%11.4%9%0.63%0.17%0.11%
Jul 202648.2%14.4%16%11.7%8.9%0.58%0.14%0.11%
Aug 202646.3%16.3%16.7%11.3%8.5%0.68%0.17%0.11%
Sep 202643.5%19.6%17.6%10.4%8.2%0.61%0.12%0.1%

How has the Shindaiwa and Stihl comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand chainsaw and outdoor power brands in September 2026?

2 changes
  1. In September 2026, Stihl lost share of searches among chainsaw and outdoor power brands in New Zealand, from 11.3% to 10.4%.

  2. Estimated monthly branded searches for Shindaiwa in New Zealand fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Shindaiwa’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shindaiwa

1 branded search term

  • shindaiwa

Stihl

9 branded search terms

  • 500i stihl
  • stihl
  • stihl air blower
  • stihl blower
  • stihl brush cutter
  • stihl concrete saw
  • stihl hedge trimmer
  • stihl line trimmer
  • stihl pole saw

How the Brand Demand Index is measured

Other head-to-heads among chainsaw and outdoor power brands

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