Brush cutter brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched brush cutter brand in New Zealand, accounting for 52.9% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Stihl showed up in every answer. Stihl was recommended most often, coming first in all four responses that gave a list.
MakitaShare of searches 52.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
StihlShare of searches 46.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ECHOShare of searches 0.72%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BoschShare of searches 0.07%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GreenworksShare of searches 0.07%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top brush cutter brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Stihl appeared every time. Stihl was recommended most often, coming first in all four answers that gave a list. ECHO was second, and Makita was third. Bosch, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stihl1st
- ECHO2nd
- Makita3rd
- Greenworks4th
- Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stihl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Greenworks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brush cutter brands
5 answers
Asked ChatGPT
“Which brush cutter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best brush cutter brands in New Zealand?”
Asked ChatGPT
“What's the best brush cutter brand in New Zealand for thick weeds?”
Searched Google, AI Overview
“best brush cutter”
Searched Google, AI Overview
“brush cutter for weeds”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which brush cutter brands do people search for most?
This chart shows how often people search Google for each brush cutter brand by name. Each line represents a brand's share of searches for all five brush cutter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Stihl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Stihl | ECHO | Bosch | Greenworks |
|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 51% | 0.66% | 0.07% | 0.07% |
| Nov 2025 | 43.5% | 55.5% | 0.73% | 0.13% | 0.07% |
| Dec 2025 | 43.7% | 55.4% | 0.73% | 0.07% | 0.07% |
| Jan 2026 | 43.6% | 55.6% | 0.59% | 0.13% | 0.07% |
| Feb 2026 | 43.4% | 55.9% | 0.59% | 0.07% | 0.07% |
| Mar 2026 | 48.2% | 51% | 0.66% | 0.07% | 0.07% |
| Apr 2026 | 47.9% | 51.4% | 0.51% | 0.07% | 0.07% |
| May 2026 | 43.2% | 56.1% | 0.59% | 0.07% | 0.07% |
| Jun 2026 | 48% | 51.5% | 0.51% | 0.07% | 0% |
| Jul 2026 | 47.9% | 51.4% | 0.51% | 0.07% | 0.07% |
| Aug 2026 | 47.6% | 51.8% | 0.5% | 0.07% | 0.07% |
| Sep 2026 | 52.9% | 46.2% | 0.72% | 0.07% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 52.9% | 8.1K | +22.7% | +5.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 46.2% | 7.1K | -1.5% | -5.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 0.72% | 110 | +57.1% | +0.2 points | |
| 4, held 4th | 0.07% | 10 | 0% | 0 points | |
| 5, held 5th | 0.07% | 10 | 0% | 0 points |
1.
Makita52.9%
Moved from 2nd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +5.4 points.
2.
Stihl46.2%
Moved from 1st to 2nd. 7.1K estimated branded searches, -1.5% vs prior month. Share -5.6 points.
3.
ECHO0.72%
Held 3rd. 110 estimated branded searches, +57.1% vs prior month. Share +0.2 points.
4.
Bosch0.07%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
0.07%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among brush cutter brands in New Zealand?
5 brands
In September 2026, Makita was the most searched among brush cutter brands in New Zealand, with an estimated 8.1K branded searches, 52.9% of all searches for the five we track. Stihl is in 2nd place, 6.7 percentage points behind at 46.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 48.2% → 52.9% | 52.9%Sep 2026 | 43.2%May 2026 | 2nd → 1st |
| Stihl | 51% → 46.2% | 56.1%May 2026 | 46.2%Sep 2026 | 1st → 2nd |
| ECHO | 0.66% → 0.72% | 0.73%Dec 2025 | 0.5%Aug 2026 | 3rd |
| Bosch | 0.07% | 0.13%Jan 2026 | 0.07%Sep 2026 | 4th |
| Greenworks | 0.07% | 0.07%Oct 2025 | 0%Jun 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among brush cutter brands in New Zealand increased from 48.2% to 52.9%.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands in New Zealand decreased from 51% to 46.2%.
- Across the 12 months ending September 2026, Makita’s share of searches among brush cutter brands in New Zealand peaked at 52.9% in September 2026 and was lowest at 43.2% in May 2026.
- Across the 12 months ending September 2026, Stihl’s share of searches among brush cutter brands in New Zealand peaked at 56.1% in May 2026 and was lowest at 46.2% in September 2026.
- Across the 12 months ending September 2026, Makita rose from 2nd to 1st among brush cutter brands in New Zealand.
- Across the 12 months ending September 2026, Stihl fell from 1st to 2nd among brush cutter brands in New Zealand.
- Across the 12 months ending September 2026, ECHO, Bosch and Greenworks held steady: their share of searches among brush cutter brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand brush cutter brands in September 2026?
3 changes
In September 2026, Makita overtook Stihl to become the leader among brush cutter brands in New Zealand, with 52.9% of the searches.
In September 2026, Stihl lost share of searches among brush cutter brands in New Zealand, from 51.8% to 46.2%.
Estimated monthly branded searches for ECHO in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
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