Hilti vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Hilti among cut off saw brands in New Zealand. Stihl had about 7,080 branded searches, while Hilti had 1,900. Stihl made up 18% of all cut off saw brand searches we track, and Hilti accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about cut off saw brands, Hilti and Stihl each appeared in two of the five answers. Stihl was mentioned before Hilti in every answer that named either.
Who do people search for more?
Stihl, about 4 searches for every 1 for Hilti
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Stihl, named ahead of Hilti in 2 of 2 answers
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Top cut off saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hilti and Stihl were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Hilti in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Husqvarna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hilti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cut off saw brands
5 answers
Asked ChatGPT
“Which cut off saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cut off saw brands in New Zealand?”
Asked ChatGPT
“What's the best cut off saw brand in New Zealand for metal cutting work?”
Searched Google, AI Overview
“metal cut off saw”
Searched Google, AI Overview
“cutting saw for metal”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Hilti or Stihl more popular in search?
This chart shows how often people search Google for Hilti and Stihl by name. Each line represents a brand's share of searches for all seven cut off saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Husqvarna | Stihl | Milwaukee | Hilti | ECHO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.4% | 16.3% | 27.4% | 18.4% | 5.8% | 6.3% | 0.32% |
| Nov 2025 | 23.2% | 20.4% | 24.6% | 20% | 5.8% | 5.7% | 0.33% |
| Dec 2025 | 25.9% | 16.7% | 23.7% | 23% | 5.9% | 4.4% | 0.38% |
| Jan 2026 | 25.7% | 16.7% | 23.8% | 23.2% | 4.9% | 5.2% | 0.36% |
| Feb 2026 | 25.2% | 17.7% | 23.4% | 22.6% | 5.7% | 5.1% | 0.29% |
| Mar 2026 | 25.2% | 18.3% | 23.2% | 18.9% | 6.1% | 7.8% | 0.32% |
| Apr 2026 | 26.1% | 18% | 23.6% | 19.6% | 5.8% | 6.6% | 0.28% |
| May 2026 | 24.9% | 18.4% | 21.4% | 21.9% | 6.9% | 6.1% | 0.36% |
| Jun 2026 | 26.8% | 22.7% | 18.8% | 18.9% | 7.4% | 5.1% | 0.32% |
| Jul 2026 | 27.3% | 21% | 19.1% | 19.8% | 7.2% | 5.3% | 0.28% |
| Aug 2026 | 27.5% | 20.7% | 17.9% | 18.8% | 9.8% | 5% | 0.31% |
| Sep 2026 | 30.5% | 20.1% | 18.7% | 18% | 7.5% | 4.8% | 0.36% |
How has the Hilti and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Hilti in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among cut off saw brands in New Zealand moved from 6.3% to 4.8%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Stihl’s share of searches among cut off saw brands in New Zealand moved from 18.4% to 18%, and its estimated monthly branded searches moved from 7K to 7.1K.
How did search popularity change for New Zealand cut off saw brands in September 2026?
3 changes
In September 2026, Husqvarna overtook Stihl to rank 3rd among cut off saw brands in New Zealand, with 18.7% of the searches.
In September 2026, Stihl lost share of searches among cut off saw brands in New Zealand, from 18.8% to 18%.
Estimated monthly branded searches for Hilti in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hilti’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cut off saw brands
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