How popular isHilti?
In September 2026, people searched for Hilti by name about 1,900 times in New Zealand, a 20.8% decrease from the previous year. These searches made up 4.8% of all New Zealand cut off saw brand searches, placing Hilti sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about cut off saw brands, Hilti appeared in two of the five answers and was the fifth most recommended of the seven.
Hilti is the sixth most searched of 7 competitors and the fifth most recommended in AI answers.
MakitaShare of searches 30.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DeWaltShare of searches 20.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
HusqvarnaShare of searches 18.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
StihlShare of searches 18%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
HiltiShare of searches 4.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top cut off saw brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Hilti was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hilti is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Husqvarna2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stihl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hilti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ECHO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cut off saw brands
5 answers
Asked ChatGPT
“Which cut off saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cut off saw brands in New Zealand?”
Asked ChatGPT
“What's the best cut off saw brand in New Zealand for metal cutting work?”
Searched Google, AI Overview
“metal cut off saw”
Searched Google, AI Overview
“cutting saw for metal”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which cut off saw brands compete with Hilti?
Share of searches by month for Makita, DeWalt, Husqvarna, Stihl, Milwaukee, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Husqvarna | Stihl | Milwaukee | Hilti | ECHO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.4% | 16.3% | 27.4% | 18.4% | 5.8% | 6.3% | 0.32% |
| Nov 2025 | 23.2% | 20.4% | 24.6% | 20% | 5.8% | 5.7% | 0.33% |
| Dec 2025 | 25.9% | 16.7% | 23.7% | 23% | 5.9% | 4.4% | 0.38% |
| Jan 2026 | 25.7% | 16.7% | 23.8% | 23.2% | 4.9% | 5.2% | 0.36% |
| Feb 2026 | 25.2% | 17.7% | 23.4% | 22.6% | 5.7% | 5.1% | 0.29% |
| Mar 2026 | 25.2% | 18.3% | 23.2% | 18.9% | 6.1% | 7.8% | 0.32% |
| Apr 2026 | 26.1% | 18% | 23.6% | 19.6% | 5.8% | 6.6% | 0.28% |
| May 2026 | 24.9% | 18.4% | 21.4% | 21.9% | 6.9% | 6.1% | 0.36% |
| Jun 2026 | 26.8% | 22.7% | 18.8% | 18.9% | 7.4% | 5.1% | 0.32% |
| Jul 2026 | 27.3% | 21% | 19.1% | 19.8% | 7.2% | 5.3% | 0.28% |
| Aug 2026 | 27.5% | 20.7% | 17.9% | 18.8% | 9.8% | 5% | 0.31% |
| Sep 2026 | 30.5% | 20.1% | 18.7% | 18% | 7.5% | 4.8% | 0.36% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.5% | 12K | +14.3% | +3 points | |
| 2, held 2nd | 20.1% | 7.9K | 0% | -0.6 points | |
| 3, moved from 4th to 3rd | 18.7% | 7.3K | +7.2% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 18% | 7.1K | -1.5% | -0.8 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.5% | 3K | -21.3% | -2.3 points | |
| 6, held 6th | 4.8% | 1.9K | 0% | -0.1 points | |
| 7, held 7th | 0.36% | 140 | +16.7% | 0 points |
1.
Makita30.5%
Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +3 points.
2.
DeWalt20.1%
Held 2nd. 7.9K estimated branded searches, 0% vs prior month. Share -0.6 points.
18.7%
Moved from 4th to 3rd. 7.3K estimated branded searches, +7.2% vs prior month. Share +0.7 points.
4.
Stihl18%
Moved from 3rd to 4th. 7.1K estimated branded searches, -1.5% vs prior month. Share -0.8 points.
7.5%
Held 5th. 3K estimated branded searches, -21.3% vs prior month. Share -2.3 points.
6.
Hilti4.8%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
ECHO0.36%
Held 7th. 140 estimated branded searches, +16.7% vs prior month. Share 0 points.
Compare popularity between Hilti and its closest rivals
Every comparison with Hilti
8 comparisons
How has branded search demand for Hilti changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hilti in New Zealand fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Hilti’s share of searches among cut off saw brands in New Zealand decreased from 6.3% to 4.8%.
- Across the 12 months ending September 2026, Hilti’s share of searches among cut off saw brands in New Zealand peaked at 7.8% in March 2026 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, Hilti fell from 5th to 6th among cut off saw brands in New Zealand.
How did search popularity change for New Zealand cut off saw brands in September 2026?
6 changes
In September 2026, Husqvarna overtook Stihl to rank 3rd among cut off saw brands in New Zealand, with 18.7% of the searches.
In September 2026, Makita gained share of searches among cut off saw brands in New Zealand, from 27.5% to 30.5%.
In September 2026, Milwaukee lost share of searches among cut off saw brands in New Zealand, from 9.8% to 7.5%.
In September 2026, Stihl lost share of searches among cut off saw brands in New Zealand, from 18.8% to 18%.
In September 2026, DeWalt lost share of searches among cut off saw brands in New Zealand, from 20.7% to 20.1%.
Estimated monthly branded searches for ECHO in New Zealand rose 16.7% over 12 measured months, from 120 to 140 in September 2026.
How are Hilti’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Hilti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hilti
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Where does Hilti compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cut off saw brands | 6th of 7 | 4.8% | Shown above |
| Dust extractor brands | 5th of 8 | 8.6% | Show ranking |
| SDS Max brands | 4th of 5 | 10% | Show ranking |
| Wall chaser machine brands | 3rd of 4 | 11.8% | Show ranking |
Is Hilti your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.