SDS Max brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched SDS Max brand in New Zealand, accounting for 48% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Makita, Hilti and Bosch showed up in every answer. Makita was recommended most often, coming first in two out of four responses.
MakitaShare of searches 48%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
DeWaltShare of searches 26.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
MilwaukeeShare of searches 15.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
HiltiShare of searches 10%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
BoschShare of searches 0.05%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top SDS Max brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Makita, Hilti and Bosch appeared every time. Makita was recommended most often, coming first in two out of four answers. Bosch was second, and Hilti was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hilti4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Milwaukee3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about SDS Max brands
4 answers
Asked ChatGPT
“Which SDS Max brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SDS Max brands in New Zealand?”
Asked ChatGPT
“What's the best SDS Max brand in New Zealand for heavy drilling?”
Searched Google, AI Overview
“sds max drill bits”
Searched Google, AI Overview
“best rotary hammer”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which SDS Max brands do people search for most?
This chart shows how often people search Google for each SDS Max brand by name. Each line represents a brand's share of searches for all five SDS Max brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee, Hilti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Hilti | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 25.5% | 13.4% | 14.6% | 0.06% |
| Nov 2025 | 41.2% | 32.5% | 13.3% | 13% | 0.05% |
| Dec 2025 | 48.5% | 27.6% | 13.6% | 10.2% | 0.06% |
| Jan 2026 | 48.7% | 27.3% | 11.5% | 12.4% | 0.07% |
| Feb 2026 | 47.2% | 27.2% | 13.6% | 12% | 0.06% |
| Mar 2026 | 43.7% | 26.2% | 13.2% | 16.9% | 0.06% |
| Apr 2026 | 46.2% | 25.9% | 13% | 14.8% | 0.06% |
| May 2026 | 44.6% | 25.4% | 15.9% | 14.1% | 0.06% |
| Jun 2026 | 43.3% | 30.1% | 15.8% | 10.8% | 0.06% |
| Jul 2026 | 45.9% | 26.5% | 15.9% | 11.7% | 0.06% |
| Aug 2026 | 41.6% | 27.3% | 20.5% | 10.4% | 0.05% |
| Sep 2026 | 48% | 26.3% | 15.6% | 10% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 9.1K | +19.7% | +6.4 points | |
| 2, held 2nd | 26.3% | 5K | 0% | -1 points | |
| 3, held 3rd | 15.6% | 3K | -21.3% | -5 points | |
| 4, held 4th | 10% | 1.9K | 0% | -0.4 points | |
| 5, held 5th | 0.05% | 10 | 0% | 0 points |
1.
Makita48%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.4 points.
2.
DeWalt26.3%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1 points.
15.6%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5 points.
4.
Hilti10%
Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.4 points.
5.
Bosch0.05%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among SDS Max brands in New Zealand?
5 brands
In September 2026, Makita was the most searched among SDS Max brands in New Zealand, with an estimated 9.1K branded searches, 48% of all searches for the five we track. DeWalt is in 2nd place, 21.7 percentage points behind at 26.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 46.3% → 48% | 48.7%Jan 2026 | 41.2%Nov 2025 | 1st |
| DeWalt | 25.5% → 26.3% | 32.5%Nov 2025 | 25.4%May 2026 | 2nd |
| Milwaukee | 13.4% → 15.6% | 20.5%Aug 2026 | 11.5%Jan 2026 | 4th → 3rd |
| Hilti | 14.6% → 10% | 16.9%Mar 2026 | 10%Sep 2026 | 3rd → 4th |
| Bosch | 0.06% → 0.05% | 0.07%Jan 2026 | 0.05%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among SDS Max brands in New Zealand increased from 46.3% to 48%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among SDS Max brands in New Zealand increased from 25.5% to 26.3%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS Max brands in New Zealand increased from 13.4% to 15.6%.
- Across the 12 months ending September 2026, Hilti’s share of searches among SDS Max brands in New Zealand decreased from 14.6% to 10%.
- Across the 12 months ending September 2026, Makita’s share of searches among SDS Max brands in New Zealand peaked at 48.7% in January 2026 and was lowest at 41.2% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among SDS Max brands in New Zealand peaked at 32.5% in November 2025 and was lowest at 25.4% in May 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS Max brands in New Zealand peaked at 20.5% in August 2026 and was lowest at 11.5% in January 2026.
- Across the 12 months ending September 2026, Hilti’s share of searches among SDS Max brands in New Zealand peaked at 16.9% in March 2026 and was lowest at 10% in September 2026.
- Across the 12 months ending September 2026, Milwaukee rose from 4th to 3rd among SDS Max brands in New Zealand.
- Across the 12 months ending September 2026, Hilti fell from 3rd to 4th among SDS Max brands in New Zealand.
- Across the 12 months ending September 2026, Bosch held steady: its share of searches among SDS Max brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand SDS Max brands in September 2026?
4 changes
In September 2026, Makita gained share of searches among SDS Max brands in New Zealand, from 41.6% to 48%.
In September 2026, Milwaukee lost share of searches among SDS Max brands in New Zealand, from 20.5% to 15.6%.
In September 2026, DeWalt lost share of searches among SDS Max brands in New Zealand, from 27.3% to 26.3%.
Estimated monthly branded searches for Hilti in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
Compare popularity between leading brands
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