Brandwave

How popular isBosch?

In September 2026, people searched for Bosch by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 0.05% of all New Zealand SDS Max brand searches, placing Bosch fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about SDS Max brands, Bosch appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Bosch is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 48%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. DeWaltShare of searches 26.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. MilwaukeeShare of searches 15.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. HiltiShare of searches 10%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  5. BoschShare of searches 0.05%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top SDS Max brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bosch appeared in all four answers. Bosch is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch2nd
  3. Hilti3rd
  4. Milwaukee4th
  5. DeWalt5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hilti4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milwaukee3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about SDS Max brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which SDS Max brands compete with Bosch?

Bosch against SDS Max brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, Hilti, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeHiltiBosch
Oct 202546.3%25.5%13.4%14.6%0.06%
Nov 202541.2%32.5%13.3%13%0.05%
Dec 202548.5%27.6%13.6%10.2%0.06%
Jan 202648.7%27.3%11.5%12.4%0.07%
Feb 202647.2%27.2%13.6%12%0.06%
Mar 202643.7%26.2%13.2%16.9%0.06%
Apr 202646.2%25.9%13%14.8%0.06%
May 202644.6%25.4%15.9%14.1%0.06%
Jun 202643.3%30.1%15.8%10.8%0.06%
Jul 202645.9%26.5%15.9%11.7%0.06%
Aug 202641.6%27.3%20.5%10.4%0.05%
Sep 202648%26.3%15.6%10%0.05%

  1. 1.Makita

    48%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.4 points.

  2. 2.DeWalt

    26.3%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Milwaukee

    15.6%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5 points.

  4. 4.Hilti

    10%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Bosch

    0.05%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bosch and its closest rivals

Every comparison with Bosch

31 comparisons

How has branded search demand for Bosch changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in New Zealand held steady, from 14.1K to 14.4K.
  • Across the 12 months ending September 2026, Bosch’s share of searches among SDS Max brands in New Zealand held steady, from 0.06% to 0.05%.

How did search popularity change for New Zealand SDS Max brands in September 2026?

4 changes

  1. In September 2026, Makita gained share of searches among SDS Max brands in New Zealand, from 41.6% to 48%.

  2. In September 2026, Milwaukee lost share of searches among SDS Max brands in New Zealand, from 20.5% to 15.6%.

  3. In September 2026, DeWalt lost share of searches among SDS Max brands in New Zealand, from 27.3% to 26.3%.

  4. Estimated monthly branded searches for Hilti in New Zealand fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Bosch’s branded searches counted?

74 search terms

Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bosch 10kg washing machine
  • bosch aerotwin
  • bosch air blower
  • bosch belt sander
  • bosch bench saw
  • bosch biscuit joiner
  • bosch breaker hammer
  • bosch brush cutter
  • bosch caulking gun
  • bosch chipping hammer
  • bosch chuck key
  • bosch clothes dryer
  • bosch compound miter saw
  • bosch condenser tumble dryer
  • bosch convection oven
  • bosch cooktop
  • bosch cordless angle grinder
  • bosch cordless sawzall
  • bosch cordless screwdriver
  • bosch counter depth refrigerator
  • bosch demolition hammer
  • bosch dishdrawer
  • bosch dishwasher
  • bosch double oven
  • bosch double wall oven
  • bosch drill bits
  • bosch dryer
  • bosch dust extractor
  • bosch freestanding oven
  • bosch fridge
  • bosch fridge freezer
  • bosch front loader
  • bosch glue gun
  • bosch grass trimmer
  • bosch green laser
  • bosch grinder blades
  • bosch hand blender
  • bosch hand sander
  • bosch impact wrench
  • bosch inbuilt oven

1–40 of 74

Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bosch compete?

Bosch is ranked in 74 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power tool brands9th of 90.01%Show ranking
Vacuum cleaner brands9th of 90.25%Show ranking
Home appliance brands4th of 1110.3%Show ranking
Induction cooktop brands5th of 81.1%Show ranking
Freestanding oven brands8th of 80.41%Show ranking
Convection oven brands6th of 60.02%Show ranking
Stick vacuum brands8th of 80.35%Show ranking
Oven and cooktop brands5th of 75.9%Show ranking
Chuck key brands4th of 50.03%Show ranking
Air blower brands6th of 60.03%Show ranking
Stand mixer brands6th of 60.06%Show ranking
Undercounter fridge brands5th of 62.8%Show ranking
Gas cooktop brands5th of 91.4%Show ranking
Grass trimmer brands7th of 80.06%Show ranking
Double wall oven brands8th of 80.06%Show ranking
Induction range brands4th of 54.6%Show ranking
Saw stand brands5th of 50.07%Show ranking
Washing machine brands5th of 61.5%Show ranking
Hand sander brands6th of 60.03%Show ranking
Orbital sander brands6th of 60.57%Show ranking
Fridge brands8th of 82%Show ranking
Clothes dryer brands5th of 71.4%Show ranking
Pressure washer brands7th of 70.38%Show ranking
Induction oven brands3rd of 72.5%Show ranking
Front load washer brands4th of 67.3%Show ranking
Induction stove brands3rd of 61.6%Show ranking
Biscuit joiner brands6th of 60.07%Show ranking
Counter depth refrigerator brands5th of 50%Show ranking
Reciprocating saw brands6th of 60.33%Show ranking
Dishwasher brands4th of 72.3%Show ranking
Compound miter saw brands5th of 60.04%Show ranking
Upright freezer brands8th of 80.04%Show ranking
Power screwdriver brands5th of 56.2%Show ranking
Impact wrench brands5th of 50.35%Show ranking
Hot glue gun brands6th of 70.12%Show ranking
Integrated dishwasher brands7th of 70.43%Show ranking
Fridge freezer brands6th of 71.2%Show ranking
Washer and dryer brands5th of 50.82%Show ranking
Cordless angle grinder brands5th of 50.08%Show ranking
Slimline dishwasher brands6th of 60.16%Show ranking
Cordless screwdriver brands5th of 50.16%Show ranking
Belt sander brands5th of 50.29%Show ranking
Induction hob brands3rd of 41.9%Show ranking
Condenser tumble dryer brands5th of 50%Show ranking
Refrigerator double door brands6th of 60.21%Show ranking
Cordless Sawzall brands5th of 50.04%Show ranking
Gas stove brands3rd of 62%Show ranking
Hand blender brands6th of 60.04%Show ranking
Dust extractor brands7th of 80.09%Show ranking
Laser level brands4th of 52%Show ranking
SDS Max brands5th of 50.05%Shown above
Bench saw brands4th of 40.6%Show ranking
Tool bag brands6th of 60.11%Show ranking
Grinder blades brands6th of 60.06%Show ranking
Chasing machine brands5th of 60.4%Show ranking
Caulking gun brands5th of 60.06%Show ranking
Roto hammer brands4th of 40.06%Show ranking
Breaker hammer brands4th of 40%Show ranking
Chipping hammer brands4th of 40%Show ranking
Router circle jig brands4th of 40%Show ranking
Wall chaser machine brands4th of 40.44%Show ranking
Router collet brands3rd of 40.06%Show ranking
Brush cutter brands4th of 50.07%Show ranking
Demolition hammer brands3rd of 30.07%Show ranking
Router table brands6th of 60.14%Show ranking
Laser plumb bob brands4th of 50.1%Show ranking
Green laser brands3rd of 30.21%Show ranking
Steam iron brands5th of 50%Show ranking
Portable dishwasher brands4th of 40%Show ranking
Drill bits brands4th of 40.6%Show ranking
Spade bits brands4th of 40.25%Show ranking
Microwave oven brands4th of 611.9%Show ranking
Wiper blade brands3rd of 420.5%Show ranking
Under counter freezer brands3rd of 30%Show ranking
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