How popular isBosch?
In September 2026, people searched for Bosch by name about 14,400 times in New Zealand, about the same as the previous year. These searches made up 0% of all New Zealand under counter freezer brand searches, placing Bosch third out of three brands. When we asked both ChatGPT and Google AI Overviews about under counter freezer brands, Bosch appeared in two of the five answers and was the most recommended of the three.
Bosch is the third most searched of 3 competitors and the most recommended in AI answers.
Follow Bosch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top under counter freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch is the most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about under counter freezer brands
5 answers
Asked ChatGPT
“Which under counter freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best under counter freezer brands in New Zealand?”
Asked ChatGPT
“What's the best under counter freezer brand in New Zealand for small kitchen?”
- 1
Beko
- 1
Searched Google, AI Overview
“small freezer nz”
Searched Google, AI Overview
“best freezer brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which under counter freezer brands compete with Bosch?
Share of searches by month for Hisense, Beko, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Beko | Bosch |
|---|---|---|---|
| Oct 2025 | 69.4% | 30.6% | 0% |
| Nov 2025 | 77.5% | 22.5% | 0% |
| Dec 2025 | 77.3% | 22.2% | 0.46% |
| Jan 2026 | 77.1% | 22.4% | 0.47% |
| Feb 2026 | 68.2% | 31.8% | 0% |
| Mar 2026 | 73.8% | 26.2% | 0% |
| Apr 2026 | 77.3% | 22.2% | 0.46% |
| May 2026 | 69.4% | 30.6% | 0% |
| Jun 2026 | 73.5% | 26.5% | 0% |
| Jul 2026 | 73.2% | 26.3% | 0.45% |
| Aug 2026 | 68.2% | 31.2% | 0.65% |
| Sep 2026 | 72.7% | 27.3% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.7% | 1K | -0.95% | +4.5 points | |
| 2, held 2nd | 27.3% | 390 | -18.8% | -3.9 points | |
| 3, held 3rd | 0% | 0 | -100% | -0.6 points |
Compare popularity between Bosch and its closest rivals
Every comparison with Bosch
31 comparisons
- Bosch vs Fisher & Paykel
- Bosch vs Haier
- Bosch vs Smeg
- Bosch vs Samsung
- Bosch vs Westinghouse
- Bosch vs LG
- Beko vs Bosch
- Bosch vs Mitsubishi Electric
- Bosch vs Liebherr
- Bosch vs Hisense
- Bosch vs Breville
- Bosch vs KitchenAid
- Bosch vs Rain-X
- Bosch vs Tridon
- Bosch vs Trico
- Bosch vs Sharp
- BISSELL vs Bosch
- Bosch vs Dreame
- Bosch vs Dyson
- Bosch vs Electrolux
- Bosch vs iRobot
- Bosch vs Miele
- Bosch vs Roborock
- Bosch vs Shark
- ASKO vs Bosch
- Bosch vs Gerni
- Bosch vs Karcher
- Bosch vs Nilfisk
- Bosch vs Panasonic
- Bosch vs Metabo
- AEG vs Bosch
How has branded search demand for Bosch changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bosch in New Zealand held steady, from 14.1K to 14.4K.
- Across the 12 months ending September 2026, Bosch’s share of searches among under counter freezer brands in New Zealand held steady at 0%.
How did search popularity change for New Zealand under counter freezer brands in September 2026?
3 changes
In September 2026, Hisense gained share of searches among under counter freezer brands in New Zealand, from 68.2% to 72.7%.
In September 2026, Beko lost share of searches among under counter freezer brands in New Zealand, from 31.2% to 27.3%.
In September 2026, Bosch lost share of searches among under counter freezer brands in New Zealand, from 0.65% to 0%.
How are Bosch’s branded searches counted?
74 search terms
Brandwave collects information about searches that people make online using Bosch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bosch 10kg washing machine
- bosch aerotwin
- bosch air blower
- bosch belt sander
- bosch bench saw
- bosch biscuit joiner
- bosch breaker hammer
- bosch brush cutter
- bosch caulking gun
- bosch chipping hammer
- bosch chuck key
- bosch clothes dryer
- bosch compound miter saw
- bosch condenser tumble dryer
- bosch convection oven
- bosch cooktop
- bosch cordless angle grinder
- bosch cordless sawzall
- bosch cordless screwdriver
- bosch counter depth refrigerator
- bosch demolition hammer
- bosch dishdrawer
- bosch dishwasher
- bosch double oven
- bosch double wall oven
- bosch drill bits
- bosch dryer
- bosch dust extractor
- bosch freestanding oven
- bosch fridge
- bosch fridge freezer
- bosch front loader
- bosch glue gun
- bosch grass trimmer
- bosch green laser
- bosch grinder blades
- bosch hand blender
- bosch hand sander
- bosch impact wrench
- bosch inbuilt oven
1–40 of 74
Do you work for Bosch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bosch compete?
Is Bosch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.