How popular isBeko?
In September 2026, people searched for Beko by name about 2,570 times in New Zealand, a 6.2% increase from the previous year. These searches made up 27.3% of all New Zealand under counter freezer brand searches, placing Beko second out of three brands. When we asked both ChatGPT and Google AI Overviews about under counter freezer brands, Beko appeared in three of the five answers and was the second most recommended of the three.
Beko is the second most searched of 3 competitors and the second most recommended in AI answers.
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Top under counter freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beko was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beko is the second most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about under counter freezer brands
5 answers
Asked ChatGPT
“Which under counter freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best under counter freezer brands in New Zealand?”
Asked ChatGPT
“What's the best under counter freezer brand in New Zealand for small kitchen?”
- 1
Beko
- 1
Searched Google, AI Overview
“small freezer nz”
Searched Google, AI Overview
“best freezer brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which under counter freezer brands compete with Beko?
Share of searches by month for Hisense, Beko. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hisense | Beko | Bosch |
|---|---|---|---|
| Oct 2025 | 69.4% | 30.6% | 0% |
| Nov 2025 | 77.5% | 22.5% | 0% |
| Dec 2025 | 77.3% | 22.2% | 0.46% |
| Jan 2026 | 77.1% | 22.4% | 0.47% |
| Feb 2026 | 68.2% | 31.8% | 0% |
| Mar 2026 | 73.8% | 26.2% | 0% |
| Apr 2026 | 77.3% | 22.2% | 0.46% |
| May 2026 | 69.4% | 30.6% | 0% |
| Jun 2026 | 73.5% | 26.5% | 0% |
| Jul 2026 | 73.2% | 26.3% | 0.45% |
| Aug 2026 | 68.2% | 31.2% | 0.65% |
| Sep 2026 | 72.7% | 27.3% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.7% | 1K | -0.95% | +4.5 points | |
| 2, held 2nd | 27.3% | 390 | -18.8% | -3.9 points | |
| 3, held 3rd | 0% | 0 | -100% | -0.6 points |
Compare popularity between Beko and its closest rivals
Every comparison with Beko
13 comparisons
How has branded search demand for Beko changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beko in New Zealand rose from 2.4K to 2.6K.
- Across the 12 months ending September 2026, Beko’s share of searches among under counter freezer brands in New Zealand decreased from 30.6% to 27.3%.
- Across the 12 months ending September 2026, Beko’s share of searches among under counter freezer brands in New Zealand peaked at 31.8% in February 2026 and was lowest at 22.2% in December 2025.
How did search popularity change for New Zealand under counter freezer brands in September 2026?
3 changes
In September 2026, Hisense gained share of searches among under counter freezer brands in New Zealand, from 68.2% to 72.7%.
In September 2026, Beko lost share of searches among under counter freezer brands in New Zealand, from 31.2% to 27.3%.
In September 2026, Bosch lost share of searches among under counter freezer brands in New Zealand, from 0.65% to 0%.
How are Beko’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Beko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- beko
- beko appliances
- beko dishwasher
- beko dryer
- beko fridge
- beko integrated dishwasher
- beko oven
- beko washing machine
Do you work for Beko? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Beko compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home appliance brands | 10th of 11 | 3.4% | Show ranking |
| Freestanding oven brands | 7th of 8 | 1% | Show ranking |
| Oven and cooktop brands | 7th of 7 | 0.99% | Show ranking |
| Chest freezer brands | 6th of 6 | 1.4% | Show ranking |
| Dishwasher brands | 5th of 7 | 1.6% | Show ranking |
| Upright freezer brands | 6th of 8 | 1.6% | Show ranking |
| Integrated dishwasher brands | 6th of 7 | 1.7% | Show ranking |
| Fridge freezer brands | 5th of 7 | 1.7% | Show ranking |
| Slimline dishwasher brands | 4th of 6 | 1.7% | Show ranking |
| Condenser tumble dryer brands | 3rd of 5 | 1.8% | Show ranking |
| Under counter freezer brands | 2nd of 3 | 27.3% | Shown above |
Is Beko your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.