Fridge freezer brands in New Zealand:Which are most popular?
In September 2026, Fisher & Paykel was the most searched fridge freezer brand in New Zealand, accounting for 78.3% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Fisher & Paykel and LG showed up in every answer. LG was recommended most often, coming first in two out of four responses that gave a list.
Fisher & PaykelShare of searches 78.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HaierShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
HisenseShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Mitsubishi ElectricShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
BekoShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
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Top fridge freezer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Fisher & Paykel and LG appeared every time. LG was recommended most often, coming first in two out of four answers that gave a list. Fisher & Paykel was second, and Haier was third. Hisense, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LG1st- Fisher & Paykel2nd
- Haier3rd
- Mitsubishi Electric4th
Bosch5th- Beko6th
- Hisense–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge freezer brands
5 answers
Asked ChatGPT
“Which fridge freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fridge freezer brands in New Zealand?”
Asked ChatGPT
“What's the best fridge freezer brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“fridge freezer nz”
Searched Google, AI Overview
“family fridge freezer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fridge freezer brands do people search for most?
This chart shows how often people search Google for each fridge freezer brand by name. Each line represents a brand's share of searches for all seven fridge freezer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, Haier, Hisense, Mitsubishi Electric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Mitsubishi Electric | Beko | Bosch | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.1% | 4.9% | 3.6% | 2.3% | 1.4% | 1% |
| Nov 2025 | 76.9% | 10% | 5.1% | 4% | 1.6% | 1.2% | 1.1% |
| Dec 2025 | 74.2% | 10.3% | 6.1% | 4.8% | 2.1% | 1.4% | 1.1% |
| Jan 2026 | 73.5% | 12.1% | 6% | 3.7% | 2.3% | 1.4% | 1% |
| Feb 2026 | 77.8% | 10.2% | 4% | 3.9% | 2% | 1.2% | 0.93% |
| Mar 2026 | 80.1% | 9% | 4.4% | 2.8% | 1.7% | 1% | 0.94% |
| Apr 2026 | 74.5% | 11.5% | 6% | 3.6% | 1.9% | 1.2% | 1.3% |
| May 2026 | 77.7% | 9.9% | 4.3% | 3.2% | 2.1% | 1.9% | 0.96% |
| Jun 2026 | 76.2% | 10.1% | 5.1% | 4.1% | 2.1% | 1.2% | 1.2% |
| Jul 2026 | 79.3% | 9.2% | 4.7% | 2.9% | 1.9% | 1.1% | 0.94% |
| Aug 2026 | 79.9% | 9.7% | 3.4% | 3.2% | 1.7% | 1% | 1.1% |
| Sep 2026 | 78.3% | 9.8% | 4% | 3.9% | 1.7% | 1.2% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.3% | 20.1K | -18.8% | -1.6 points | |
| 2, held 2nd | 9.8% | 2.5K | -16.9% | 0 points | |
| 3, held 3rd | 4% | 1K | -0.95% | +0.7 points | |
| 4, held 4th | 3.9% | 1K | 0% | +0.7 points | |
| 5, held 5th | 1.7% | 430 | -17.3% | 0 points | |
| 6, moved from 7th to 6th | 1.2% | 320 | 0% | +0.2 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.1% | 280 | -15.2% | 0 pointsmoved from 6th to 7th |
78.3%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.6 points.
2.
Haier9.8%
Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.
3.
Hisense4%
Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.7 points.
3.9%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Beko1.7%
Held 5th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.
6.
Bosch1.2%
Moved from 7th to 6th. 320 estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
LG1.1%
Moved from 6th to 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
Which brand is most popular in search among fridge freezer brands in New Zealand?
7 brands
In September 2026, Fisher & Paykel was the most searched among fridge freezer brands in New Zealand, with an estimated 20.1K branded searches, 78.3% of all searches for the seven we track. Haier is in 2nd place, 68.5 percentage points behind at 9.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fisher & Paykel | 75.6% → 78.3% | 80.1%Mar 2026 | 73.5%Jan 2026 | 1st |
| Haier | 11.1% → 9.8% | 12.1%Jan 2026 | 9%Mar 2026 | 2nd |
| Hisense | 4.9% → 4% | 6.1%Dec 2025 | 3.4%Aug 2026 | 3rd |
| Mitsubishi Electric | 3.6% → 3.9% | 4.8%Dec 2025 | 2.8%Mar 2026 | 4th |
| Beko | 2.3% → 1.7% | 2.3%Oct 2025 | 1.6%Nov 2025 | 5th |
| Bosch | 1.4% → 1.2% | 1.9%May 2026 | 1%Aug 2026 | 6th |
| LG | 1% → 1.1% | 1.3%Apr 2026 | 0.93%Feb 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge freezer brands in New Zealand increased from 75.6% to 78.3%.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge freezer brands in New Zealand decreased from 11.1% to 9.8%.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge freezer brands in New Zealand decreased from 4.9% to 4%.
- Across the 12 months ending September 2026, Beko’s share of searches among fridge freezer brands in New Zealand decreased from 2.3% to 1.7%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among fridge freezer brands in New Zealand peaked at 80.1% in March 2026 and was lowest at 73.5% in January 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among fridge freezer brands in New Zealand peaked at 12.1% in January 2026 and was lowest at 9% in March 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among fridge freezer brands in New Zealand peaked at 6.1% in December 2025 and was lowest at 3.4% in August 2026.
- Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among fridge freezer brands in New Zealand peaked at 4.8% in December 2025 and was lowest at 2.8% in March 2026.
- Across the 12 months ending September 2026, Mitsubishi Electric, Bosch and LG held steady: their share of searches among fridge freezer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand fridge freezer brands in September 2026?
7 changes
In September 2026, Mitsubishi Electric gained share of searches among fridge freezer brands in New Zealand, from 3.2% to 3.9%.
In September 2026, Hisense gained share of searches among fridge freezer brands in New Zealand, from 3.4% to 4%.
In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%.
In September 2026, Bosch rose from 7th to 6th among fridge freezer brands in New Zealand.
In September 2026, LG fell from 6th to 7th among fridge freezer brands in New Zealand.
Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.
Compare popularity between leading brands
- Fisher & Paykel vs Haier: compare popularity
- Fisher & Paykel vs Hisense: compare popularity
- Fisher & Paykel vs Mitsubishi Electric: compare popularity
- Haier vs Hisense: compare popularity
- Haier vs Mitsubishi Electric: compare popularity
- Hisense vs Mitsubishi Electric: compare popularity
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