How popular isLG?
In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 1.1% of all New Zealand fridge freezer brand searches, placing LG seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about fridge freezer brands, LG appeared in all answers and was the most recommended of the seven.
LG is the seventh most searched of 7 competitors and the most recommended in AI answers.
Fisher & PaykelShare of searches 78.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
HaierShare of searches 9.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
HisenseShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Mitsubishi ElectricShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
LGShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top fridge freezer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. LG is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- LG1st
- Fisher & Paykel2nd
- Haier3rd
- Mitsubishi Electric4th
Bosch5th
Beko6th- Hisense–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beko3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fridge freezer brands
5 answers
Asked ChatGPT
“Which fridge freezer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fridge freezer brands in New Zealand?”
Asked ChatGPT
“What's the best fridge freezer brand in New Zealand for a family kitchen?”
Searched Google, AI Overview
“fridge freezer nz”
Searched Google, AI Overview
“family fridge freezer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which fridge freezer brands compete with LG?
Share of searches by month for Fisher & Paykel, Haier, Hisense, Mitsubishi Electric, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Haier | Hisense | Mitsubishi Electric | Beko | Bosch | LG |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.6% | 11.1% | 4.9% | 3.6% | 2.3% | 1.4% | 1% |
| Nov 2025 | 76.9% | 10% | 5.1% | 4% | 1.6% | 1.2% | 1.1% |
| Dec 2025 | 74.2% | 10.3% | 6.1% | 4.8% | 2.1% | 1.4% | 1.1% |
| Jan 2026 | 73.5% | 12.1% | 6% | 3.7% | 2.3% | 1.4% | 1% |
| Feb 2026 | 77.8% | 10.2% | 4% | 3.9% | 2% | 1.2% | 0.93% |
| Mar 2026 | 80.1% | 9% | 4.4% | 2.8% | 1.7% | 1% | 0.94% |
| Apr 2026 | 74.5% | 11.5% | 6% | 3.6% | 1.9% | 1.2% | 1.3% |
| May 2026 | 77.7% | 9.9% | 4.3% | 3.2% | 2.1% | 1.9% | 0.96% |
| Jun 2026 | 76.2% | 10.1% | 5.1% | 4.1% | 2.1% | 1.2% | 1.2% |
| Jul 2026 | 79.3% | 9.2% | 4.7% | 2.9% | 1.9% | 1.1% | 0.94% |
| Aug 2026 | 79.9% | 9.7% | 3.4% | 3.2% | 1.7% | 1% | 1.1% |
| Sep 2026 | 78.3% | 9.8% | 4% | 3.9% | 1.7% | 1.2% | 1.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.3% | 20.1K | -18.8% | -1.6 points | |
| 2, held 2nd | 9.8% | 2.5K | -16.9% | 0 points | |
| 3, held 3rd | 4% | 1K | -0.95% | +0.7 points | |
| 4, held 4th | 3.9% | 1K | 0% | +0.7 points | |
| 5, held 5th | 1.7% | 430 | -17.3% | 0 points | |
| 6, moved from 7th to 6th | 1.2% | 320 | 0% | +0.2 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.1% | 280 | -15.2% | 0 pointsmoved from 6th to 7th |
78.3%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -1.6 points.
2.
Haier9.8%
Held 2nd. 2.5K estimated branded searches, -16.9% vs prior month. Share 0 points.
3.
Hisense4%
Held 3rd. 1K estimated branded searches, -0.95% vs prior month. Share +0.7 points.
3.9%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Beko1.7%
Held 5th. 430 estimated branded searches, -17.3% vs prior month. Share 0 points.
6.
Bosch1.2%
Moved from 7th to 6th. 320 estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
LG1.1%
Moved from 6th to 7th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
Compare popularity between LG and its closest rivals
Every comparison with LG
43 comparisons
- LG vs Philips
- Bosch vs LG
- Fisher & Paykel vs LG
- Haier vs LG
- LG vs Miele
- LG vs Samsung
- LG vs Smeg
- LG vs Westinghouse
- Electrolux vs LG
- LG vs TCL
- Beko vs LG
- LG vs Veon
- Hisense vs LG
- LG vs Mitsubishi Electric
- AOC vs LG
- ASUS vs LG
- Belling vs LG
- BISSELL vs LG
- Bose vs LG
- Breville vs LG
- Dyson vs LG
- Epson vs LG
- HP vs LG
- JBL vs LG
- KitchenAid vs LG
- Lenovo vs LG
- LG vs Russell Hobbs
- LG vs Ryobi
- LG vs Sonos
- LG vs Sony
- LG vs Tefal
- Carrier vs LG
- Daikin vs LG
- LG vs Midea
- LG vs Mitsubishi
- LG vs Sharp
- LG vs Temperzone
- Denon vs LG
- LG vs Shark
- BenQ vs LG
- LG vs Yamaha
- AEG vs LG
- LG vs ViewSonic
How has branded search demand for LG changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
- Across the 12 months ending September 2026, LG’s share of searches among fridge freezer brands in New Zealand held steady, from 1% to 1.1%.
How did search popularity change for New Zealand fridge freezer brands in September 2026?
6 changes
In September 2026, Mitsubishi Electric gained share of searches among fridge freezer brands in New Zealand, from 3.2% to 3.9%.
In September 2026, Hisense gained share of searches among fridge freezer brands in New Zealand, from 3.4% to 4%.
In September 2026, Fisher & Paykel lost share of searches among fridge freezer brands in New Zealand, from 79.9% to 78.3%.
In September 2026, Bosch rose from 7th to 6th among fridge freezer brands in New Zealand.
In September 2026, LG fell from 6th to 7th among fridge freezer brands in New Zealand.
Estimated monthly branded searches for Beko in New Zealand fell 32.8% over 12 measured months, from 640 to 430 in September 2026.
How are LG’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lg curved monitor
- lg dishwasher
- lg dryer
- lg dryer washer
- lg fridge
- lg fridge freezer
- lg gaming monitor
- lg monitor
- lg oled monitor
- lg oled tv
- lg oven
- lg tv
- lg ultrafine monitor
- lg ultragear
- lg ultragear 27
- lg ultragear monitor
- lg ultrawide monitor
- lg washing machine
Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does LG compete?
Is LG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.