Clothes steamer brands in New Zealand:Which are most popular?
In September 2026, Philips was the most searched clothes steamer brand in New Zealand, accounting for 58.6% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Philips showed up in every answer. Philips was recommended most often, coming first in all four responses that gave a list.
PhilipsShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Russell HobbsShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
TefalShare of searches 15.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
SamsungShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LGShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top clothes steamer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Philips appeared every time. Philips was recommended most often, coming first in all four answers that gave a list. Russell Hobbs was second, and Tefal was third. Samsung, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips1st
- Russell Hobbs2nd
- Tefal3rd
- Samsung–
- LG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothes steamer brands
5 answers
Asked ChatGPT
“Which clothes steamer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best clothes steamer brands in New Zealand?”
Asked ChatGPT
“What's the best clothes steamer brand in New Zealand for wrinkle-free clothes?”
Searched Google, AI Overview
“clothes steamer nz”
Searched Google, AI Overview
“garment steamer nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which clothes steamer brands do people search for most?
This chart shows how often people search Google for each clothes steamer brand by name. Each line represents a brand's share of searches for all five clothes steamer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips, Russell Hobbs, Tefal, Samsung, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Russell Hobbs | Tefal | Samsung | LG |
|---|---|---|---|---|---|
| Oct 2025 | 58.5% | 17.1% | 15.9% | 5% | 3.6% |
| Nov 2025 | 57% | 17.1% | 16.5% | 5.3% | 4% |
| Dec 2025 | 60.3% | 16.6% | 14.7% | 5.2% | 3.2% |
| Jan 2026 | 63% | 15.2% | 13.8% | 4.6% | 3.3% |
| Feb 2026 | 62.7% | 15.8% | 13.5% | 4.6% | 3.4% |
| Mar 2026 | 57.6% | 15.7% | 17.5% | 5.3% | 3.9% |
| Apr 2026 | 62.2% | 15.2% | 14.1% | 4.4% | 4.1% |
| May 2026 | 63.9% | 15.3% | 14.3% | 3.4% | 3.2% |
| Jun 2026 | 63% | 14.8% | 15.1% | 3.3% | 3.8% |
| Jul 2026 | 59.4% | 17.6% | 15.5% | 4.1% | 3.5% |
| Aug 2026 | 57.8% | 16.6% | 17.4% | 4.9% | 3.3% |
| Sep 2026 | 58.6% | 18.5% | 15.4% | 4.4% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.6% | 5.2K | -8.6% | +0.8 points | |
| 2, moved from 3rd to 2nd | 18.5% | 1.6K | +0.61% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.4% | 1.4K | -20.3% | -2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.4% | 390 | -18.8% | -0.5 points | |
| 5, held 5th | 3.1% | 280 | -15.2% | -0.2 points |
1.
Philips58.6%
Held 1st. 5.2K estimated branded searches, -8.6% vs prior month. Share +0.8 points.
18.5%
Moved from 3rd to 2nd. 1.6K estimated branded searches, +0.61% vs prior month. Share +1.9 points.
3.
Tefal15.4%
Moved from 2nd to 3rd. 1.4K estimated branded searches, -20.3% vs prior month. Share -2 points.
4.
Samsung4.4%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.
5.
LG3.1%
Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.
Which brand is most popular in search among clothes steamer brands in New Zealand?
5 brands
In September 2026, Philips was the most searched among clothes steamer brands in New Zealand, with an estimated 5.2K branded searches, 58.6% of all searches for the five we track. Russell Hobbs is in 2nd place, 40.1 percentage points behind at 18.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Philips | 58.5% → 58.6% | 63.9%May 2026 | 57%Nov 2025 | 1st |
| Russell Hobbs | 17.1% → 18.5% | 18.5%Sep 2026 | 14.8%Jun 2026 | 2nd |
| Tefal | 15.9% → 15.4% | 17.5%Mar 2026 | 13.5%Feb 2026 | 3rd |
| Samsung | 5% → 4.4% | 5.3%Nov 2025 | 3.3%Jun 2026 | 4th |
| LG | 3.6% → 3.1% | 4.1%Apr 2026 | 3.1%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among clothes steamer brands in New Zealand increased from 17.1% to 18.5%.
- Across the 12 months ending September 2026, Tefal’s share of searches among clothes steamer brands in New Zealand decreased from 15.9% to 15.4%.
- Across the 12 months ending September 2026, Samsung’s share of searches among clothes steamer brands in New Zealand decreased from 5% to 4.4%.
- Across the 12 months ending September 2026, Philips’ share of searches among clothes steamer brands in New Zealand peaked at 63.9% in May 2026 and was lowest at 57% in November 2025.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among clothes steamer brands in New Zealand peaked at 18.5% in September 2026 and was lowest at 14.8% in June 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among clothes steamer brands in New Zealand peaked at 17.5% in March 2026 and was lowest at 13.5% in February 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among clothes steamer brands in New Zealand peaked at 5.3% in November 2025 and was lowest at 3.3% in June 2026.
- Across the 12 months ending September 2026, LG’s share of searches among clothes steamer brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 3.1% in September 2026.
- Across the 12 months ending September 2026, Philips and LG held steady: their share of searches among clothes steamer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand clothes steamer brands in September 2026?
4 changes
In September 2026, Russell Hobbs overtook Tefal to rank 2nd among clothes steamer brands in New Zealand, with 18.5% of the searches.
In September 2026, Philips gained share of searches among clothes steamer brands in New Zealand, from 57.8% to 58.6%.
In September 2026, Tefal lost share of searches among clothes steamer brands in New Zealand, from 17.4% to 15.4%.
LG’s share of searches among clothes steamer brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.
Compare popularity between leading brands
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