Brandwave

How popular isPhilips?

In September 2026, people searched for Philips by name about 16,600 times in New Zealand, a 22% increase from the previous year. These searches made up 58.6% of all New Zealand clothes steamer brand searches, placing Philips first out of five brands. When we asked both ChatGPT and Google AI Overviews about clothes steamer brands, Philips appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Philips is the most searched of 5 competitors and the most recommended in AI answers.

  1. PhilipsShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Russell HobbsShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. TefalShare of searches 15.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LGShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top clothes steamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Philips is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Russell Hobbs2nd
  3. Tefal3rd
  4. Samsung–
  5. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothes steamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which clothes steamer brands compete with Philips?

Philips against clothes steamer brands in New Zealand, by month

Share of searches by month for Philips, Russell Hobbs, Tefal, Samsung, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsRussell HobbsTefalSamsungLG
Oct 202558.5%17.1%15.9%5%3.6%
Nov 202557%17.1%16.5%5.3%4%
Dec 202560.3%16.6%14.7%5.2%3.2%
Jan 202663%15.2%13.8%4.6%3.3%
Feb 202662.7%15.8%13.5%4.6%3.4%
Mar 202657.6%15.7%17.5%5.3%3.9%
Apr 202662.2%15.2%14.1%4.4%4.1%
May 202663.9%15.3%14.3%3.4%3.2%
Jun 202663%14.8%15.1%3.3%3.8%
Jul 202659.4%17.6%15.5%4.1%3.5%
Aug 202657.8%16.6%17.4%4.9%3.3%
Sep 202658.6%18.5%15.4%4.4%3.1%

  1. 1.Philips

    58.6%

    Held 1st. 5.2K estimated branded searches, -8.6% vs prior month. Share +0.8 points.

  2. 2.Russell Hobbs

    18.5%

    Moved from 3rd to 2nd. 1.6K estimated branded searches, +0.61% vs prior month. Share +1.9 points.

  3. 3.Tefal

    15.4%

    Moved from 2nd to 3rd. 1.4K estimated branded searches, -20.3% vs prior month. Share -2 points.

  4. 4.Samsung

    4.4%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  5. 5.LG

    3.1%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

Compare popularity between Philips and its closest rivals

Every comparison with Philips

38 comparisons

How has branded search demand for Philips changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips in New Zealand rose from 13.6K to 16.6K.
  • Across the 12 months ending September 2026, Philips’ share of searches among clothes steamer brands in New Zealand peaked at 63.9% in May 2026 and was lowest at 57% in November 2025.

How did search popularity change for New Zealand clothes steamer brands in September 2026?

4 changes

  1. In September 2026, Russell Hobbs overtook Tefal to rank 2nd among clothes steamer brands in New Zealand, with 18.5% of the searches.

  2. In September 2026, Philips gained share of searches among clothes steamer brands in New Zealand, from 57.8% to 58.6%.

  3. In September 2026, Tefal lost share of searches among clothes steamer brands in New Zealand, from 17.4% to 15.4%.

  4. LG’s share of searches among clothes steamer brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.

How are Philips’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • china philips
  • philips
  • philips air fryer
  • philips airfryer
  • philips airfryer philips
  • philips ambilight tv
  • philips avent bottles
  • philips avent sterilizer
  • philips blender
  • philips hue
  • philips hue bridge
  • philips hue bulbs
  • philips hue lights
  • philips hue tv
  • philips humidifier
  • philips kettle
  • philips light bulbs
  • philips lumea
  • philips one blade
  • philips oneblade
  • philips razor
  • philips shaver
  • philips sonic air
  • philips toothbrush
  • philips trimmer
  • philips tv

How the Brand Demand Index is measured

Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent, Philips Lumea and Philips Respironics, owned by the same company, in New Zealand.

Do you work for Philips? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Philips compete?

Philips is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands3rd of 1014.4%Show ranking
TV brands2nd of 813.1%Show ranking
Air fryer brands2nd of 725%Show ranking
Pasta maker brands3rd of 622%Show ranking
Shaver and razor brands1st of 758.4%Show ranking
Water filter brands2nd of 832%Show ranking
Body trimmer brands1st of 645.8%Show ranking
Clothes steamer brands1st of 558.6%Shown above
Steam iron brands1st of 559.7%Show ranking
Hair clipper brands1st of 960.2%Show ranking
Humidifier brands8th of 80.3%Show ranking
Creator with pink hair and a pink jacket

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